{"version":1,"generatedAt":"2026-10-26T16:41:42.211Z","siteOrigin":"https://www.makemepulse.com","agency":{"name":"makemepulse","url":"https://www.makemepulse.com","summary":"makemepulse is a creative and technology studio founded in 2008, based in Paris with offices in London and the US. One team of strategists, designers, developers and producers imagines, designs and builds digital experiences for global brands: digital platforms and commerce, immersive and real-time 3D experiences, retail and phygital installations, brand content. We use emerging technology, including AI and the agentic web, as an extension of craft: from intent-led commerce for Brunello Cucinelli (built on Callimacus, as its first certified partner) to agent-ready websites. Our work has won 96 FWA, 44 Awwwards, 8 Eurobest, 18 Cannes Lions and 24 Club des DA distinctions.","manifesto":"This isn’t art-for-art’s sake or tech-cause-it’s-trendy, this is about redefining the interactive space. We believe a talented, agile team and a fresh, insightful approach is how you elevate the field, get noticed and rise above the noise.","capabilities":[{"name":"Experience strategy","summary":"Upstream work with founders, CMOs and product teams to define what should exist next: framing, concept development, innovation workshops and roadmaps.","caseStudyUrls":["/case-study/audemars-piguet-the-house-of-wonders/","/case-study/hill-knowlton-global-website/","/case-study/airelles-careers-website/"]},{"name":"Digital platforms & commerce","summary":"Brand platforms, digital flagships and e-commerce designed and built end to end, from editorial storytelling to conversion-focused product journeys.","caseStudyUrls":["/case-study/brunello-cucinelli-ai-shopping-experience/","/case-study/airelles-venezia/","/case-study/hill-knowlton-global-website/","/case-study/apechain-platform-redesign/","/case-study/front-row-group/"]},{"name":"AI & agentic experiences","summary":"Human-centred AI in brand experiences: intent-led and agentic commerce, conversational and AI-powered interfaces, and agent-ready websites (WebMCP, llms.txt, Markdown for agents, ChatGPT apps), designed so the technology serves the craft.","caseStudyUrls":["/case-study/brunello-cucinelli-ai-shopping-experience/","/case-study/versailles-the-real-voice-of-louis-xiv/","/case-study/the-young-pope-aimen/","/case-study/unesco-virtual-museum-of-stolen-cultural-objects/","/case-study/cookie-factory/","/case-study/echos/"]},{"name":"Immersive & real-time 3D","summary":"Immersive web experiences, real-time 3D and WebGL (on our own engine, NanoGL), AR, VR, XR, virtual worlds and games.","caseStudyUrls":["/case-study/cartier-le-choeur-des-pierres/","/case-study/maison-ruinart-digital-fresco/","/case-study/unesco-virtual-museum-of-stolen-cultural-objects/","/case-study/nomadic-tribe/"]},{"name":"Retail, space & phygital","summary":"Interactive installations, retail experiences, event activations and spatial storytelling that connect physical places with digital ones.","caseStudyUrls":["/case-study/audemars-piguet-the-house-of-wonders/","/case-study/axa-know-you-can/","/case-study/the-shape-of-our-future/","/case-study/immersive-tunnel-of-the-future-of-biodiversityat-the-world-conservation-congress/"]},{"name":"Brand systems & content","summary":"Visual identities, design systems, motion design, CGI and social content for launches and campaigns.","caseStudyUrls":["/case-study/glyph-apechain-brand-identity/","/case-study/yuga-labs-social-media-content/","/case-study/my-life-as-a-npc/"]}],"offices":[{"city":"Paris","address":"38 rue Legendre, 75017 Paris","country":"France"},{"city":"London","address":"Becket House, 1 Lambeth Palace Road, London, SE1 7EU","country":"United Kingdom"}],"contacts":[{"label":"Business (France)","email":"sales@makemepulse.com"},{"label":"Business (United Kingdom)","email":"uk@makemepulse.com"},{"label":"Business (United States East Coast)","email":"eastcoast@makemepulse.com"},{"label":"Business (United States Mid West)","email":"midwest@makemepulse.com"},{"label":"Business (United States West Coast)","email":"westcoast@makemepulse.com"},{"label":"Apply now","email":"jobs@makemepulse.com"},{"label":"Contact","email":"contact@makemepulse.com"}],"services":[{"title":"Creative","items":["3D","UX/UI","Illustration","Social content","Graphic design","Creative strategy","Creative direction","Sound design / music","Animation / Motion graphics","Creative thinking / conception","Installation & experience design"]},{"title":"Technology","items":["Native iOS / Android applications","Server Side Engineering","Real time 3D / WebGL","Projection mapping","Web Experiences","Gaming/Unity","Installations","AR, VR, XR","Voice","AI"]}],"approach":[{"title":"Worldwide","text":"We are global in our vision and our ambition. Frankly, our favorite projects are the ones that create authentic connections across the world. This is about redefining the interactive space and creating new ways of communicating in a restless world. Headquartered in Paris, with offices in London and the US, we are available for worldwide collaboration."}],"culture":[{"title":"Culture","text":"We’re all about collaboration. We trust each other to make great things. And it’s our responsibility to create an environment that helps you do your best work: balancing time spent together with time to do your own thing. Come by, you’ll see what we mean."},{"title":"Talent","text":"Proud to have\nla crème de \nla crème\n\nNo matter your discipline, we are looking for people with something to say. People who strive to create great work and want to be part of a dynamic, courageous group."},{"title":"We want to see what you do.","text":"Check out \nour job openings \nor just say hi."}],"makemeplay":{"title":"We also do games.","text":"Gaming is the future of experience. We make games with heart. We make games that deliver.","url":"https://play.makemepulse.com"},"awards":[{"type":"FWA","count":96},{"type":"Awwwards","count":44},{"type":"Eurobest","count":8},{"type":"Cannes Lions","count":18},{"type":"Club des DA","count":24}],"clients":[{"name":"Ubisoft","description":"Creating fresh experiences to promote video games.","caseStudyUrl":"/case-study/my-life-as-a-npc/"},{"name":"Netflix","description":"Engage with global fans to celebrate their favourite shows","caseStudyUrl":"/case-study/ciao-bella-nairobi/"},{"name":"Google","description":"Experience iconic moments from history using VR.","caseStudyUrl":"/case-study/versailles-vr-the-palace-is-yours/"},{"name":"Nike","description":"Iconic retail & web experiences.","caseStudyUrl":null},{"name":"Hermès","description":"Recreating elegance & luxury through design.","caseStudyUrl":null},{"name":"Orange","description":"Playful retail experiences creating moments of joy.","caseStudyUrl":null},{"name":"Remy Martin","description":"Art combined with AR for self expression.","caseStudyUrl":null},{"name":"Unicef","description":"Redefining cryptocurrencies to aid global initiatives.","caseStudyUrl":null},{"name":"Renault","description":"Lightweight customisable design for fun experiences.","caseStudyUrl":null},{"name":"McDonald's","description":"Enchanting social AR animation promoting good","caseStudyUrl":null}]},"caseStudies":[{"uid":"airelles-careers-website","title":"Airelles Careers Website","url":"/case-study/airelles-careers-website/","client":"Airelles","tagline":"A careers website\nfor Airelles","headline":"Airelles Careers","summary":"After working with Airelles on the opening of its first international hotel in Venice, makemepulse once again partnered with the group to design and develop its new careers website.","services":[{"name":"Content","uid":"content","url":"/case-studies/service/content/"},{"name":"Product","uid":"product","url":"/case-studies/service/product/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"},{"name":"Digital Platforms & Commerce","uid":"digital-platforms-commerce","url":"/case-studies/service/digital-platforms-commerce/"}],"industries":[{"name":"Luxury","uid":"luxury","url":"/case-studies/industry/luxury/"}],"awards":[],"press":[],"makemeplay":false,"date":"2026-10-08"},{"uid":"cartier-le-choeur-des-pierres","title":"Cartier Le Choeur des pierres","url":"/case-study/cartier-le-choeur-des-pierres/","client":"Cartier","tagline":"A High Jewellery\nexperience for Cartier","headline":"An immersive journey into Cartier High Jewellery","summary":"For Cartier, makemepulse created Le Chœur des Pierres, a digital experience designed to bring a new sense of depth to High Jewellery discovery.","services":[{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"}],"industries":[{"name":"Luxury","uid":"luxury","url":"/case-studies/industry/luxury/"}],"awards":["FWA — FWA of the Day","Awwwards — Site of the Day","Awwwards — Developer Award"],"press":[],"makemeplay":false,"date":"2026-08-27"},{"uid":"bennos-light-claims-conference","title":"Benno’s Light","url":"/case-study/bennos-light-claims-conference/","client":"Claims Conference","tagline":"A digital testimony by makemepulse and the Claims Conference","headline":"Making a survivor’s memory, present.","summary":"Step inside the story of Benno Kern, Vienna, 1927. Six chapters. One life. Not a reconstruction, but a transmission: hope, loss, and the light that endures. Built for a generation who will never meet a survivor, but can still carry the memory forward.","services":[{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"}],"industries":[{"name":"Charity & NFP","uid":"charity-nfp","url":"/case-studies/industry/charity-nfp/"},{"name":"Arts & Culture","uid":"arts-culture","url":"/case-studies/industry/arts-culture/"}],"awards":[],"press":[],"makemeplay":false,"date":"2026-06-03"},{"uid":"mcdonalds-france-rosti-fall-loyalty-mobile-game","title":"McDonald’s Rösti Fall","url":"/case-study/mcdonalds-france-rosti-fall-loyalty-mobile-game/","client":"McDonald's France","tagline":"From loyalty program to entertainment platform","headline":"A tasty drop into loyalty gaming","summary":"After Course Givrée, McDonald’s France once again partnered with Razorfish France and makemepulse to push gaming further inside the McDo+ app. Created to celebrate the return of the 280 Rösti burger, Rösti Fall turns a product launch into a playful, repeatable mobile experience. Available exclusively in the McDo+ app, the game invites users into an endless vertical fall through the world of the Fry Friends, McDonald’s iconic mascots created in the 1970s. Built around a simple, immediate and addictive skill mechanic, players must dodge obstacles, collect bonuses and make the right choices to…","services":[{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"AI","uid":"ai","url":"/case-studies/service/ai/"}],"industries":[{"name":"FMCG","uid":"fmcg","url":"/case-studies/industry/fmcg/"}],"awards":[],"press":[{"title":"LBB Online coverage","source":"LBB","url":"https://lbbonline.com/news/McDonald-France-Rosti-Fall"},{"title":"The Stable coverage","source":"The Stable","url":"https://www.thestable.com.au/razorfish-makemepulse-mcdonalds-france-entices-fans-to-a-free-fall-through-the-world-of-the-fry-friends/"},{"title":"Ads Of Brands coverage","source":"Ads Of Brands","url":"https://adsofbrands.net/en/news/mcdonald-s-france-amplifies-gaming-loyalty-with-rosti-fall/9973"}],"makemeplay":false,"date":"2026-05-13"},{"uid":"brunello-cucinelli-ai-shopping-experience","title":"Brunello Cucinelli - Human-Centred AI E-commerce","url":"/case-study/brunello-cucinelli-ai-shopping-experience/","client":"Brunello Cucinelli","tagline":"In partnership with Callimacus","headline":"Intent-led experience","summary":"Brunello Cucinelli set out to rethink what e-commerce could be in the age of artificial intelligence.","services":[{"name":"AI","uid":"ai","url":"/case-studies/service/ai/"},{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"},{"name":"Product","uid":"product","url":"/case-studies/service/product/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Digital Platforms & Commerce","uid":"digital-platforms-commerce","url":"/case-studies/service/digital-platforms-commerce/"}],"industries":[{"name":"Luxury","uid":"luxury","url":"/case-studies/industry/luxury/"}],"awards":["FWA — FWA of the Day","Awwwards — Site of the Day","Awwwards — Developer Award"],"press":[],"makemeplay":false,"date":"2026-03-25"},{"uid":"maison-ruinart-digital-fresco","title":"Ruinart - Digital fresco","url":"/case-study/maison-ruinart-digital-fresco/","client":"Ruinart","tagline":"An original project\nfor Maison Ruinart","headline":"A fresco reimagined","summary":"Maison Ruinart has always championed the meeting of tradition and innovation. In this collaboration, makemepulse transformed a beautiful physical fresco into an immersive digital journey; bringing their heritage, values, and savoir-faire to life through intuitive interaction.","services":[{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"}],"industries":[{"name":"Luxury","uid":"luxury","url":"/case-studies/industry/luxury/"},{"name":"Retail","uid":"retail","url":"/case-studies/industry/retail/"},{"name":"Alcohol","uid":"alcohol","url":"/case-studies/industry/alcohol/"}],"awards":["FWA — FWA of the Day","Awwwards — Site of the Day","Awwwards — Developer Award"],"press":[],"makemeplay":false,"date":"2026-03-01"},{"uid":"course-givree-mcdonalds-loyalty-game","title":"McDonald’s Course Givrée","url":"/case-study/course-givree-mcdonalds-loyalty-game/","client":"McDonald's France","tagline":"An original game by makemepulse","headline":"Gaming as a loyalty engine","summary":"Connecting gameplay, loyalty and rewards inside the McDo+ app. McDonald’s France set out to strengthen engagement within its McDo+ app by using gaming as a direct extension of its loyalty ecosystem.","services":[{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"}],"industries":[{"name":"FMCG","uid":"fmcg","url":"/case-studies/industry/fmcg/"}],"awards":["FWA — FWA of the Day"],"press":[],"makemeplay":false,"date":"2026-02-10"},{"uid":"yuga-labs-social-media-content","title":"Bringing Yuga Labs’ worlds to life","url":"/case-study/yuga-labs-social-media-content/","client":"Yuga Labs","tagline":"No Ads. Just Vibes.","headline":"One post at a time","summary":"When Yuga Labs wanted to energize their community on social media, they weren’t asking for another marketing campaign. They wanted culture. Our job? Make social content that felt like it belonged inside the Yuga Labs universe; authentic, playful, and instantly recognizable. From Otherside adventures to BAYC in-jokes, every asset became a signal: a nod for holders, a wink from the club, and proof that Yuga Labs’ worlds are alive for the curious onlookers.","services":[{"name":"Content","uid":"content","url":"/case-studies/service/content/"},{"name":"Web3","uid":"web3","url":"/case-studies/service/web3/"}],"industries":[{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/industry/gaming/"}],"awards":[],"press":[],"makemeplay":false,"date":"2026-01-21"},{"uid":"glyph-apechain-brand-identity","title":"Designing Glyph","url":"/case-study/glyph-apechain-brand-identity/","client":"Yuga Labs","tagline":"A New Visual Foundation for ApeChain","headline":"Glyph: Brand Identity","summary":"Glyph is Yuga Labs’ streamlined onboarding platform for ApeChain; a clear and intuitive starting point for creating a wallet, funding it, and stepping into the ecosystem. makemepulse created the branding and digital design tool kit.","services":[{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"},{"name":"Product","uid":"product","url":"/case-studies/service/product/"},{"name":"Web3","uid":"web3","url":"/case-studies/service/web3/"}],"industries":[{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"}],"awards":[],"press":[],"makemeplay":false,"date":"2026-01-21"},{"uid":"through-my-eyes-learning-differences","title":"Through my eyes","url":"/case-study/through-my-eyes-learning-differences/","client":"Understood","tagline":"Transforming perception","headline":"Making the invisible visible","summary":"A first-of-its-kind interactive platform that lets people experience what it’s like to learn and think differently - built to spark empathy, advocacy, and change.","services":[{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"}],"industries":[{"name":"Charity & NFP","uid":"charity-nfp","url":"/case-studies/industry/charity-nfp/"}],"awards":[],"press":[],"makemeplay":false,"date":"2026-01-21"},{"uid":"companion-resources-understood","title":"Companion Resources","url":"/case-study/companion-resources-understood/","client":"Understood","tagline":"Deepen your knowledge and build your skills","headline":"Empathy to action","summary":"To complement the interactive experience of \"Through My Eyes\", we developed Companion Resources, a digital space designed to turn empathy into action. While the simulations offer a powerful emotional insight, Companion Resources provides users with the tools to go deeper, reflect, and learn. In this section, visitors can take quizzes to test their understanding of learning and thinking differences, complete self-advocacy sentence builders to help articulate their needs, and explore practical tips on how to be a better ally to kids with LTDs. The platform also encourages personal reflection.…","services":[{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"}],"industries":[{"name":"Charity & NFP","uid":"charity-nfp","url":"/case-studies/industry/charity-nfp/"}],"awards":[],"press":[],"makemeplay":false,"date":"2026-01-20"},{"uid":"directv-frank-bobby-pixel-mini-game","title":"Frankie & Bobby mini game","url":"/case-study/directv-frank-bobby-pixel-mini-game/","client":"TBWA Chiat Day","tagline":"Retro Pixel Fun for DIRECTV’s Campaign","headline":"Touch the sky, not the antenna","summary":"To complete TBWA/CHIAT/DAY's DirecTV campaign, we were asked to design the Frankie and Bobby mini game.\n\nA simple, fun mechanic inspired by Flappy Bird. With a simple interaction and progression levels for users to keep the pigeons in-flight.","services":[{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"}],"industries":[{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"},{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"}],"awards":[],"press":[],"makemeplay":false,"date":"2026-01-20"},{"uid":"apechain-platform-redesign","title":"Apechain","url":"/case-study/apechain-platform-redesign/","client":"Apechain","tagline":"Building Web3's most\nengaging ecosystem","headline":"The place to Ape","summary":"When Yuga Labs approached us to evolve ApeChain's digital presence, the challenge was clear: transform a blockchain protocol into a cultural destination where infrastructure meets entertainment, and where everyone can ape in.","services":[{"name":"Web3","uid":"web3","url":"/case-studies/service/web3/"},{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Digital Platforms & Commerce","uid":"digital-platforms-commerce","url":"/case-studies/service/digital-platforms-commerce/"}],"industries":[{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"},{"name":"Financial Services","uid":"financial-services","url":"/case-studies/industry/financial-services/"}],"awards":["FWA — FWA of the Day","Awwwards — Site of the Day","Awwwards — Developer Award"],"press":[],"makemeplay":false,"date":"2026-01-20"},{"uid":"airelles-venezia","title":"Airelles Venezia - A crafted digital journey welcoming the brand’s first international hotel","url":"/case-study/airelles-venezia/","client":"Airelles","tagline":"An original project by Airelles & makemepulse","headline":"A Journey Across the Lagoon","summary":"Opening Summary Airelles marked its first international expansion with the launch of its Venice property, opening in April 2026. To celebrate the moment, makemepulse crafted a digital pre-arrival experience that sets the tone for the hotel’s debut and seamlessly opens bookings. The result is a refined, story-driven landing page that captures the essence of Venice while staying true to Airelles’ luxury universe — and converts.","services":[{"name":"Product","uid":"product","url":"/case-studies/service/product/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Digital Platforms & Commerce","uid":"digital-platforms-commerce","url":"/case-studies/service/digital-platforms-commerce/"}],"industries":[{"name":"Luxury","uid":"luxury","url":"/case-studies/industry/luxury/"}],"awards":[],"press":[],"makemeplay":false,"date":"2026-01-14"},{"uid":"unesco-virtual-museum-of-stolen-cultural-objects","title":"UNESCO Virtual Museum of Stolen Cultural Objects","url":"/case-study/unesco-virtual-museum-of-stolen-cultural-objects/","client":"UNESCO","tagline":"An original project by UNESCO, DDB & makemepulse","headline":"A Museum for What Cannot Be Seen","summary":"Every year, cultural objects are stolen, trafficked, and erased from the communities they belong to. With little to no imagery left behind, these treasures risk being forgotten forever. UNESCO’s challenge was clear yet unprecedented: how do you build a museum without objects? Together with Pritzker Architecture Prize-winner Francis Kéré, we transformed absence into presence — creating the world’s first Museum of Stolen Cultural Objects, a virtual institution where AI and technology restore memory, identity, and justice for a digital-first generation.","services":[{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"AI","uid":"ai","url":"/case-studies/service/ai/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"},{"name":"Virtual Worlds","uid":"virtual-worlds","url":"/case-studies/service/virtual-worlds/"},{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"}],"industries":[{"name":"Arts & Culture","uid":"arts-culture","url":"/case-studies/industry/arts-culture/"}],"awards":["FWA — Site of the day","Awwwards — Site of the day","Awwwards — Developer of the day"],"press":[{"title":"Virtual Museum Of Stolen Cultural Objects Is Designed To Vanish","source":"Forbes","url":"https://www.forbes.com/sites/lesliekatz/2025/10/06/unescos-virtual-museum-of-stolen-cultural-objects-is-designed-to-vanish/"},{"title":"UNESCO Launches First Virtual Museum of Stolen Cultural Objects","source":"Little Black Book","url":"https://lbbonline.com/news/UNESCO-Museum-of-Stolen-Cultural-Objects"},{"title":"UNESCO Launches the First Virtual Museum of Stolen Cultural Objects with DDB Paris and Makemepulse","source":"Ads of brands","url":"https://adsofbrands.net/en/news/unesco-launches-the-first-virtual-museum-of-stolen-cultural-objects-with-ddb-paris-and-makemepulse/8682?fbclid=IwY2xjawNJteFleHRuA2FlbQIxMQBicmlkETF4d05haEVtczZ0UnVna1JjAR7pq_NvTi_yfM7zyLef4EW2SfftiHK3lQT-JqG2AtpQKDwpCCRLCAkhEMBHbw_aem_o_6ijYZ9JTf9RBjJBjpn-A"},{"title":"L’UNESCO ouvre un musée virtuel d’objets volés pour lutter contre le trafic","source":"Dans ta pub","url":"https://www.danstapub.com/unesco-musee-virtuel-objets-voles-trafic/"}],"makemeplay":false,"date":"2025-11-21"},{"uid":"audemars-piguet-the-house-of-wonders","title":"Audemars Piguet","url":"/case-study/audemars-piguet-the-house-of-wonders/","client":"Audemars Piguet","tagline":"An original experience by makemepulse and Audemars Piguet","headline":"The House of Wonders","summary":"To celebrate its 150th anniversary, the Fine Watchmaking Manufacturer Audemars Piguet partnered with makemepulse to create a trilogy of immersive experiences that reimagined how Haute Horlogerie could be explored in the digital age. Through a unified ecosystem spanning web, augmented reality and WebXR, the Manufacturer opened its world to new generations of curious minds - transforming storytelling into discovery, craft into interaction, and heritage into play. With engagement rates reaching 80% and dwell times averaging 10 minutes, these experiences did not simply commemorate 150 years —…","services":[{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"},{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Content","uid":"content","url":"/case-studies/service/content/"},{"name":"Installations","uid":"installations","url":"/case-studies/service/installations/"}],"industries":[{"name":"Luxury","uid":"luxury","url":"/case-studies/industry/luxury/"},{"name":"Retail","uid":"retail","url":"/case-studies/industry/retail/"}],"awards":["FWA — Site of the day","Awwwards — Site of the day","Awwwards — Developer of the day"],"press":[{"title":"Audemars Piguet Unveils 'House of Wonders' Celebrating 150 Years of Excellence","source":"Little Black Book","url":"https://lbbonline.com/news/Audemars-Piguet-Unveils-House-of-Wonders-Celebrating-150-Years-of-Excellence"},{"title":"15 creative campaigns to know about today","source":"AdAge","url":"https://adage.com/creativity/campaigns-commercials/aa-creative-ads-today-elf-invisalign-klutch-athletics-ram-trucks-wimbledon/"},{"title":"makemepulse & Audemars Piguet: Play with beautiful watches in the House of Wonders","source":"The Stable","url":"https://www.thestable.com.au/makemepulse-audemars-piguet-play-with-beautiful-watches-in-the-house-of-wonders/"},{"title":"Audemars Piguet : 150 ans en réalité augmentée","source":"Media Marketing","url":"https://mediamarketing.ma/article/ACGBFABA/audemars_piguet_150_ans_en_realite_augmentee.html"},{"title":"Audemars Piguet célèbre ses 150 ans avec une expérience immersive : bienvenue dans la House of Wonders","source":"The MarketMag","url":"https://themarketmag.com/audemars-piguet-fete-ses-150-ans-avec-house-of-wonders-une-experience-horlogere-immersive/"},{"title":"Audemars Piguet 150, The Times 240 Years and more: creative ads of the week","source":"Bhatnaturally","url":"https://bhatnaturally.com/2025/06/08/audemars-piguet-150-the-times-240-years-and-more-creative-ads-of-the-week/"}],"makemeplay":false,"date":"2025-11-07"},{"uid":"inside-kristallnacht","title":"Preserving History Through Immersive Storytelling","url":"/case-study/inside-kristallnacht/","client":"Claims Conference","tagline":"A collaboration \nwith USC Foundations \nand Claims Conference","headline":"Inside Kristallnacht","summary":"\"Inside Kristallnacht\" is an innovative project designed to deliver a deeply immersive educational experience about the events of November 9-10, 1938. Developed collaboratively with the Claims Conference, the project aimed to preserve and honor the legacy of Kristallnacht survivors by sharing the personal story of Charlotte Knobloch. The primary objective was to enhance historical awareness and empathy, particularly among younger, digital-native audiences.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"}],"industries":[{"name":"Arts & Culture","uid":"arts-culture","url":"/case-studies/industry/arts-culture/"}],"awards":["FWA — Site Of The Day","Awwwards — Site Of The Day"],"press":[{"title":"The Jerusalem Post","source":"","url":"https://www.jpost.com/diaspora/article-826740"},{"title":"Zeit","source":"","url":"https://www.zeit.de/news/2024-10/30/inside-pogromnacht-naziterror-als-virtuelle-realitaet"},{"title":"Axios","source":"","url":"https://www.axios.com/2024/10/30/xr-project-holocaust-survivor-kristallnachr"},{"title":"App","source":"","url":"https://eu.app.com/story/news/education/2024/10/30/holocaust-lessons-asbury-park-stories-virtual-reality/75894088007/"}],"makemeplay":false,"date":"2024-12-17"},{"uid":"allo-papa-noel","title":"Allô Papa Noël","url":"/case-study/allo-papa-noel/","client":"Bouygues Telecom","tagline":"A collaboration with BETC","headline":"Enchanting Christmas","summary":"Bouygues Telecom, a leader in the telecommunications sector, is renowned for its commitment to delivering cutting-edge customer experiences. Over the years, the company has continuously adapted to the rapidly changing digital landscape, always seeking innovative ways to engage its audience.","services":[{"name":"AI","uid":"ai","url":"/case-studies/service/ai/"},{"name":"Content","uid":"content","url":"/case-studies/service/content/"}],"industries":[{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"}],"awards":[],"press":[],"makemeplay":false,"date":"2024-12-13"},{"uid":"30-years-of-nars","title":"30 Years of NARS","url":"/case-study/30-years-of-nars/","client":"NARS","tagline":"An editorial anniversary landing page","headline":"Celebrating rule breaking beauty","summary":"We partnered again with NARS to celebrate a big brand milestone, their 30th Anniversary. Heroing NARS’ history, iconic products and brand storytelling, we created an impactful landing page experience, driving brand awareness and delivering exclusive content for fans to journey through.","services":[{"name":"Design","uid":"design","url":"/case-studies/service/design/"}],"industries":[{"name":"Beauty","uid":"beauty","url":"/case-studies/industry/beauty/"}],"awards":[],"press":[],"makemeplay":false,"date":"2024-12-02"},{"uid":"intuit-prosperity","title":"Intuit Prosperity","url":"/case-study/intuit-prosperity/","client":"Intuit","tagline":"A collaboration with Invisible North","headline":"Elevating the Digital Experience","summary":"Intuit, a leader in financial software, sought to expand its digital training platform, Prosperity, into a more engaging and immersive experience. They aimed to increase user engagement and foster a sense of community among users through a gamified and visually stunning environment. The challenge was to create a platform that was both educational and entertaining, appealing to a diverse audience.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Virtual Worlds","uid":"virtual-worlds","url":"/case-studies/service/virtual-worlds/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"}],"industries":[{"name":"Financial Services","uid":"financial-services","url":"/case-studies/industry/financial-services/"}],"awards":[],"press":[],"makemeplay":false,"date":"2024-12-02"},{"uid":"les-embiez-2022","title":"Les Embiez 2022","url":"/case-study/les-embiez-2022/","client":"Auditoire","tagline":"A collaboration with\nAuditoire for Pernod Ricard","headline":"The Square edition","summary":"Pernod Ricard, a global leader in the spirits and wine industry, sought to revamp its digital presence with a unique virtual experience on the island of Les Embiez.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Virtual Worlds","uid":"virtual-worlds","url":"/case-studies/service/virtual-worlds/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"}],"industries":[{"name":"Alcohol","uid":"alcohol","url":"/case-studies/industry/alcohol/"}],"awards":[],"press":[],"makemeplay":false,"date":"2024-11-27"},{"uid":"kaizen","title":"Kaizen","url":"/case-study/kaizen/","client":"makemepulse","tagline":"An original project\nby makemepulse","headline":"The Art of Digital Storytelling","summary":"A testimony to our commitment to pushing the boundaries of digital storytelling","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"}],"industries":[{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"}],"awards":["FWA — Site of The Day","FWA — Site of The Month","Awwwards — Site of The Day","Awwwards — Site of The Month","Club des DA — Silver","Webby Awards — Winner (Best Narrative Experience)"],"press":[],"makemeplay":false,"date":"2024-11-21"},{"uid":"riot-anima-squad","title":"Riot Anima Squad","url":"/case-study/riot-anima-squad/","client":"Riot Games","tagline":"A collaboration\nwith Riot Games","headline":"League of Legends Hub Design","summary":"During the summer of 2024, Riot Games turned to us to design the new Swarm mode hub and Immerse players in the vibrant world of Anima Squad.","services":[{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"}],"industries":[{"name":"Gaming","uid":"gaming","url":"/case-studies/industry/gaming/"}],"awards":[],"press":[],"makemeplay":false,"date":"2024-11-21"},{"uid":"chevrolet-bolt-euv-friends","title":"Chevrolet Bolt EUV & Friends","url":"/case-study/chevrolet-bolt-euv-friends/","client":null,"tagline":"In collaboration with \nCommonwealth McCann Detroit","headline":"A playful AR experience","summary":"To drive community engagement amongst their more tech savvy customers, Chevrolet  in collaboration with Commonwealth McCan came to us looking to create an entertaining, interactive and eco-friendly WebAR experience which we created: EUV & Friends","services":[{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"}],"industries":[{"name":"Automotive","uid":"automotive","url":"/case-studies/industry/automotive/"}],"awards":[],"press":[],"makemeplay":false,"date":"2024-11-20"},{"uid":"meet-frankie-bobby-direct-tvs-anxious-pigeons","title":"DIRECT TV’s anxious pigeons","url":"/case-study/meet-frankie-bobby-direct-tvs-anxious-pigeons/","client":"TBWA Chiat Day","tagline":"Helping TBWA/CHIAT/Day pigeons spread their wings","headline":"Meet Frankie & Bobby","summary":"How do you take Frankie & Bobby, DIRECT TV’s anxious pigeons from TVC to digital touchpoints? You partner up with makemepulse.\n\nTo support the new TVC from TBWA/CHIAT/DAY we were invited to create a series of digital moments to bring the humor and fun of the TV campaign to their brand.com, DOOH and other digital touch points.\n\nIf they are all as fun as Frankie & Bobby, sign us up!","services":[{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Content","uid":"content","url":"/case-studies/service/content/"}],"industries":[{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"}],"awards":[],"press":[],"makemeplay":false,"date":"2024-11-19"},{"uid":"hill-knowlton-global-website","title":"Hill & Knowlton global website","url":"/case-study/hill-knowlton-global-website/","client":"Hill & Knowlton","tagline":"Elegant, future-facing & flexible","headline":"A global destination with a local touch","summary":"Hill + Knowlton are a top 10 global communication agency and part of WPP. With an aspiration to create one single destination that was flexible and representative of their global and local offerings and breadth of products and services. Hill + Knowlton enlisted makemepulse to co-create an elegant digital home that reflects their rich-heritage and future vision.","services":[{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Digital Platforms & Commerce","uid":"digital-platforms-commerce","url":"/case-studies/service/digital-platforms-commerce/"}],"industries":[{"name":"B2B","uid":"b2b","url":"/case-studies/industry/b2b/"}],"awards":[],"press":[],"makemeplay":false,"date":"2024-11-19"},{"uid":"fisker-car-experience","title":"Fisker Electric Vehicle Configurator","url":"/case-study/fisker-car-experience/","client":"Fisker Inc","tagline":"A real-time 3D\nconfigurator for Fisker","headline":"Human-first experience","summary":"Electric vehicle challenger Fisker, wanted to create a distinctive brand platform and unique car configurator user experience, leveraging real-time 3D technology.","services":[{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"},{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"}],"industries":[{"name":"Automotive","uid":"automotive","url":"/case-studies/industry/automotive/"}],"awards":[],"press":[],"makemeplay":false,"date":"2024-10-22"},{"uid":"mon-top-netflix","title":"Mon Top Netflix","url":"/case-study/mon-top-netflix/","client":"Netflix France","tagline":"A celebratory experience for Netflix in France","headline":"Create your top 10","summary":"For a decade now, Netflix has revolutionised the way entertainment has been experienced in France. Inviting fans to share in journey so far, we partnered with Netflix to create a mobile first activation, prompting fans to explore and rank their top 10 favourite shows to share with friends across socials.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"}],"industries":[{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"}],"awards":["FWA — Site of the day","Club des DA — Bronze","Awwwards — Site of the day"],"press":[],"makemeplay":false,"date":"2024-10-15"},{"uid":"ibm-catch-fishy-ai","title":"IBM - Catch Fishy AI","url":"/case-study/ibm-catch-fishy-ai/","client":"IBM","tagline":"An education-first event experience for IBM x Adobe","headline":"Did you catch that?","summary":"For the Adobe Summit 2024, The Digital Experience Conference at the Las Vegas Sphere, we partnered with Ogilvy NY to create Catch Fishy AI: a mobile first educational experience for IBM and Adobe.  The experience was created as part of the ‘Trust What You Create’ a campaign looking to educate businesses and summit attendees on AI errors and how IBM’s watsonx and Adobe Experience Manager can help guard against them.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"},{"name":"AI","uid":"ai","url":"/case-studies/service/ai/"}],"industries":[{"name":"B2B","uid":"b2b","url":"/case-studies/industry/b2b/"},{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"}],"awards":["FWA — FWA of the Day"],"press":[{"title":"Adobe’s ambitions for Firefly underline how AI will disrupt the agency business","source":"The Drum","url":"https://www.thedrum.com/news/2024/04/04/adobe-insists-it-isn-t-threat-agencies-its-big-ai-plans-suggest-otherwise"},{"title":"IBM shows the dangers of marketers using ‘fishy’ generative AI","source":"Yahoo","url":"https://finance.yahoo.com/news/ibm-shows-dangers-marketers-using-102200615.html?gucco[…]x_nSkgIljWMSS45jLPhnhynBx1JNMB-IOL8l4U7gK3MLa9hSLr0ohAJ7AM_Y"},{"title":"IBM shows the dangers of marketers using ‘fishy’ generative AI","source":"Marketingdive","url":"https://www.marketingdive.com/news/ibm-adobe-generative-ai-marketer-trust-campaign"}],"makemeplay":false,"date":"2024-06-26"},{"uid":"yuga-labs-hvmtl-forge","title":"HV-MTL Forge","url":"/case-study/yuga-labs-hvmtl-forge/","client":"Yuga Labs","tagline":"A game of strategy, style and community","headline":"Build. Boost. Flex.","summary":"Continuing to evolve the BAYC universe and narrative arc of the Trial of Jimmy, we joined Yuga Labs for their next web3 gaming adventure, HV-MTL Forge. A game of strategy, style and community: what starts as a world builder and pet experience, ends as a fiercely competitive dungeon crawler.","services":[{"name":"Web3","uid":"web3","url":"/case-studies/service/web3/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"}],"industries":[{"name":"Financial Services","uid":"financial-services","url":"/case-studies/industry/financial-services/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/industry/gaming/"},{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"},{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"}],"awards":["FWA — FWA of the Day"],"press":[],"makemeplay":false,"date":"2024-04-18"},{"uid":"the-bored-ape-yacht-club","title":"The Clubhouse","url":"/case-study/the-bored-ape-yacht-club/","client":"Yuga Labs","tagline":"Building a brand home for Yuga Labs’ BAYC","headline":"Welcome to The Clubhouse","summary":"Having worked closely with Yuga Labs over the year, we were the natural partners to jump in and reimagine the Bored Ape Yacht Club brand home. The immersive digital destination was designed as a hub for all things BAYC: for members, the public and press alike.","services":[{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Product","uid":"product","url":"/case-studies/service/product/"},{"name":"Web3","uid":"web3","url":"/case-studies/service/web3/"},{"name":"Digital Platforms & Commerce","uid":"digital-platforms-commerce","url":"/case-studies/service/digital-platforms-commerce/"}],"industries":[{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"},{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"}],"awards":["FWA — FWA of the Day","Awwwards — Site of the Day","Awwwards — Developer Award"],"press":[],"makemeplay":false,"date":"2024-04-18"},{"uid":"yuga-labs-hvmtl-the-hunt","title":"HV-MTL The Hunt","url":"/case-study/yuga-labs-hvmtl-the-hunt/","client":"Yuga Labs","tagline":"An original game in collaboration with Yuga Labs","headline":"Loot. Fight. Evolve.","summary":"The Hunt emerged as the final strategic milestone of the epic journey initiated by Dookey Dash and developed further in HV-MTL Forge. With the critical mission of broadening the BAYC universe, our team leveraged the innovative potential of web3 technology we focused on a gameplay that cements the prowess and strategy of individual players whilst continuing to evolve the highly crafted HV-MTL Forge universe. Designed as a personal adventure, The Hunt uniquely blends exploration, combat, and crafting. Players journey through diverse biomes with their Heavy Metals (HVs), embarking on a quest to…","services":[{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"Web3","uid":"web3","url":"/case-studies/service/web3/"}],"industries":[{"name":"Gaming","uid":"gaming","url":"/case-studies/industry/gaming/"},{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"},{"name":"Financial Services","uid":"financial-services","url":"/case-studies/industry/financial-services/"},{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"}],"awards":["FWA — FWA of the Day"],"press":[{"title":"gam3s.gg","source":"","url":"https://gam3s.gg/news/yuga-labs-introduces-the-hunt/"},{"title":"Play to Earn","source":"","url":"https://www.playtoearn.online/2023/09/16/yuga-labs-opens-the-hunt-in-hv-mtl-forge/"}],"makemeplay":false,"date":"2024-04-03"},{"uid":"christian-dior-parfums-rouge-dior","title":"Rouge Dior","url":"/case-study/christian-dior-parfums-rouge-dior/","client":"Christian Dior Parfums","tagline":"AN IMMERSIVE ROUGE DIOR RE-REVEAL","headline":"A dream like reveal","summary":"Christian Dior Parfums enlisted us to craft an immersive landing page for the relaunch of their iconic Rouge Dior lipstick. Users were invited to re-discover the signature beauty accessory in glossy real-time 3D, whilst exploring the wider campaign films and stills, heroing Dior brand muses.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Product","uid":"product","url":"/case-studies/service/product/"}],"industries":[{"name":"Luxury","uid":"luxury","url":"/case-studies/industry/luxury/"},{"name":"Beauty","uid":"beauty","url":"/case-studies/industry/beauty/"}],"awards":["FWA — Site of the Day","Awwwards — Honorable Mention"],"press":[],"makemeplay":false,"date":"2024-03-28"},{"uid":"beautyblender-play","title":"Beautyblender - Play","url":"/case-study/beautyblender-play/","client":"Beautyblender","tagline":"An original never-ending beauty game","headline":"Get your game face on and play","summary":"Recognising the growth and popularity of gaming, Beautyblender wanted to capture new and existing audiences by creating their first ever game, ‘Play’. \nThe never ending platform game invites players to get as high as possible without falling, whilst celebrating the BOUNCE Skin Tint and their latest limited edition colour changing Beautyblender. Whilst bouncing, players can collect recognisable Beautyblender rewards and are challenged to avoid obstacles.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"Product","uid":"product","url":"/case-studies/service/product/"}],"industries":[{"name":"Beauty","uid":"beauty","url":"/case-studies/industry/beauty/"}],"awards":[],"press":[],"makemeplay":false,"date":"2024-02-13"},{"uid":"front-row-group","title":"FrontRow Group - Commerce Catalysts","url":"/case-study/front-row-group/","client":"Front Row","tagline":"Website creation","headline":"FrontRow Group","summary":"We created the digital presence for newly formed commerce catalysts ‘FrontRow Group’. Aligning 5 individual businesses into a single brand and experience, our role was to develop a digital presence in the form of their .com in a way that represented their business transformation, aligned global stakeholders and set a new creative standard within their sector. We created a scalable website that launched FrontRow as a business, unites their core offering and uses bold and editorial led design features throughout.","services":[{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"},{"name":"Digital Platforms & Commerce","uid":"digital-platforms-commerce","url":"/case-studies/service/digital-platforms-commerce/"}],"industries":[{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"},{"name":"B2B","uid":"b2b","url":"/case-studies/industry/b2b/"}],"awards":[],"press":[],"makemeplay":false,"date":"2023-11-24"},{"uid":"hbo-winning-time-trip-a-referee","title":"HBO - Trip a Referee","url":"/case-study/hbo-winning-time-trip-a-referee/","client":"HBO","tagline":"A gaming collaboration\nwith HBO","headline":"Time to call the shots","summary":"For the launch of Season 2 of HBO’s Winning Time, we partnered with their agency, Team Epiphany, to create a moreish, must-play-this gaming experience for fans. Looking to engage curiosity, tune-in and pre-premiere awareness, we invited fans to take a digital courtside seat, and challenged them to call the shots.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"}],"industries":[{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"},{"name":"Sport","uid":"sport","url":"/case-studies/industry/sport/"}],"awards":["FWA — FWA of the Day"],"press":[],"makemeplay":false,"date":"2023-11-23"},{"uid":"escape-plan","title":"Escape Plan","url":"/case-study/escape-plan/","client":"Meta","tagline":"A multiplayer, multiplatform collaboration with Meta","headline":"Virtual fire safety","summary":"Seeking to push the boundaries of multi-platform, multiplayer VR experiences, we worked with Meta to craft an immersive experience tackling fire safety, for the Federal Emergency Management Agency in the United States.","services":[{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"}],"industries":[{"name":"Gaming","uid":"gaming","url":"/case-studies/industry/gaming/"},{"name":"Charity & NFP","uid":"charity-nfp","url":"/case-studies/industry/charity-nfp/"}],"awards":["FWA — Site Of the Day","Awwwards — Awwwards Of Th Day"],"press":[],"makemeplay":false,"date":"2023-06-27"},{"uid":"yuga-labs-dookey-dash","title":"Dookey Dash","url":"/case-study/yuga-labs-dookey-dash/","client":"Yuga Labs","tagline":"An epic gaming collaboration with Yuga Labs","headline":"A web3 journey like no other","summary":"By championing storytelling, experiences and community, Yuga Labs is shaping the future of web3. Partnering with the team on a brand new adventure, and wider mission to evolve the Bored Ape universe, we're excited to present ‘Dookey Dash’ in ‘The Trial of Jimmy’.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Web3","uid":"web3","url":"/case-studies/service/web3/"}],"industries":[{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"},{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/industry/gaming/"},{"name":"Financial Services","uid":"financial-services","url":"/case-studies/industry/financial-services/"}],"awards":["FWA — FWA of the Day"],"press":[],"makemeplay":false,"date":"2023-06-13"},{"uid":"the-young-pope-aimen","title":"The Young Pope -AiMEN","url":"/case-study/the-young-pope-aimen/","client":"Canal+","tagline":"An original project for HBO / Canal+","headline":"Trolling the internet as a pontifical AI","summary":"How would a Pope preach God’s word in the XXIst century? What if that Pope was a modern, different kind of Pope? The team at BETC Paris had an [un]holy idea to develop his holiness as an artificial intelligence that could spread God’s word to the people over the internet and social networks. Their ambition was to monitor 1 million online comments and respond to ask many as possible in a real-time and contextual way.","services":[{"name":"AI","uid":"ai","url":"/case-studies/service/ai/"}],"industries":[{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"}],"awards":["Cannes Lions — Gold🥇(Creative Data)","Cannes Lions — Silver🥈(Creative Data)","Cannes Lions — Bronze🥉(Media)","Eurobest — Bronze🥉(Interactive)","Eurobest — Bronze🥉(Creative data)","Eurobest — Bronze🥉(Promo & Activation)","Awwwards — Site of the Day","The One Show — Merit"],"press":[],"makemeplay":false,"date":"2023-03-22"},{"uid":"hennessy-chinese-new-year-2023","title":"Hennessy - Chinese New Year 2023","url":"/case-study/hennessy-chinese-new-year-2023/","client":"Hennessy","tagline":"Red is for an \nauspicious new year","headline":"Celebrate the Year of the Rabbit","summary":"To welcome the 2023 Lunar New Year we created a microsite exploring the art piece created for Hennessy by artist Yan Pei-Ming. Explore the experience and celebrate the twelve zodiacs coming together to inspire a sense of unity, connecting us all in this joyful celebration.\n\nScroll to learn how to create one of twelve zodiac inspired Hennessy cocktails.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Product","uid":"product","url":"/case-studies/service/product/"}],"industries":[{"name":"Luxury","uid":"luxury","url":"/case-studies/industry/luxury/"},{"name":"Retail","uid":"retail","url":"/case-studies/industry/retail/"},{"name":"Alcohol","uid":"alcohol","url":"/case-studies/industry/alcohol/"}],"awards":[],"press":[],"makemeplay":false,"date":"2023-01-25"},{"uid":"girls-who-code-girls","title":"Girls Who Code Girls","url":"/case-study/girls-who-code-girls/","client":"Girls Who Code","tagline":"In collaboration with \nMojo Supermarket and \nGirls Who Code","headline":"Code your own 3D video game characters","summary":"Representation matters in gaming. In the US, women make up 48% of gamers, yet 77% of video game developers are men. Designed through male eyes, female and non-binary individuals are largely misrepresented by the industry.  We care deeply about the future of gaming, so this year we’re proud to have partnered with Girls Who Code and Mojo Supermarket to create Girls Who Code Girls.  This unique coding experience looks to inspire young girls, to get them excited about coding and futures in tech. Focussed on representation, users are invited to code their very own characters and fight for…","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"}],"industries":[{"name":"Charity & NFP","uid":"charity-nfp","url":"/case-studies/industry/charity-nfp/"},{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"},{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"}],"awards":["FWA — FWA of the Day","Awwwards — Site of the Day","Awwwards — Developer Award","Cannes Lions — Bronze (Creative Data)","The One Show — 2 Gold Pencils","D&AD — 2 Wood Pencils"],"press":[{"title":"Girls Who Code Girls Aims to Shake Up Tech Through Gaming","source":"Now This","url":"https://youtu.be/DopRTzeMNn4"}],"makemeplay":false,"date":"2023-01-16"},{"uid":"la-prairie-the-pursuit-of-harmony","title":"La Prairie - The Pursuit of Harmony","url":"/case-study/la-prairie-the-pursuit-of-harmony/","client":"La Prairie","tagline":"The Pursuit of Harmony","headline":"A harmonious journey inspired by Bauhaus","summary":"After several successful past collaborations, skin care company La Prairie approached us to create a new interactive digital experience: a virtual showroom inspired by the Bauhaus art movement.  A place to showcase the work of several female artists, to take a deeper dive into the science behind their skin caviar technology and all in service of the launch of their new “Harmony l”Extrait” product.  The Pursuit of Harmony is the perfect balance between advanced skincare technology and art.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Virtual Worlds","uid":"virtual-worlds","url":"/case-studies/service/virtual-worlds/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"Product","uid":"product","url":"/case-studies/service/product/"}],"industries":[{"name":"Luxury","uid":"luxury","url":"/case-studies/industry/luxury/"},{"name":"Beauty","uid":"beauty","url":"/case-studies/industry/beauty/"},{"name":"Retail","uid":"retail","url":"/case-studies/industry/retail/"}],"awards":["FWA — FWA of the Day","Awwwards — Honorable Mention"],"press":[],"makemeplay":false,"date":"2022-11-28"},{"uid":"nars-powermatte-lipstick-game","title":"Powermatte Lipstick Game","url":"/case-study/nars-powermatte-lipstick-game/","client":"NARS","tagline":"An Original Project for Nars","headline":"Play Your Power","summary":"Cosmetics brand NARS approached us to create an online game for the launch of their new Play Your Power campaign. The game, NARS’ first and one which will be aimed at the American, European, Asian & Middle East markets, is a motorbike runner which is as thrilling as it is easy to play, enabling the brand to engage the ever increasing female gamer community.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"Product","uid":"product","url":"/case-studies/service/product/"}],"industries":[{"name":"Beauty","uid":"beauty","url":"/case-studies/industry/beauty/"}],"awards":["FWA — FWA of the Day","Awwwards — Site of the Day","Awwwards — Developer Award"],"press":[],"makemeplay":false,"date":"2022-11-10"},{"uid":"the-female-gaze","title":"The Female Gaze","url":"/case-study/the-female-gaze/","client":"Meta","tagline":"Together with Meta","headline":"An immersive mixed reality experience","summary":"Taking inspiration from the theory of The Male Gaze, and looking to turn it on its head, Meta approached us for a culturally immersive mixed reality experience developed to raise awareness of how powerful perspective can be. The Female Gaze was created in partnership with  Golden Days Festival and Kunsthal Charlottenborg, looking to honour the 50th jubilee of Danish Queen Margrethe II by celebrating overlooked women throughout history.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Virtual Worlds","uid":"virtual-worlds","url":"/case-studies/service/virtual-worlds/"},{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"}],"industries":[{"name":"Arts & Culture","uid":"arts-culture","url":"/case-studies/industry/arts-culture/"},{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"}],"awards":["FWA — FWA of the Day","Awwwards — Site of the Day","Awwwards — Developer Award"],"press":[{"title":"Create your own version of historic painting in unique vr experience","source":"Kunsthal Charlottenborg","url":"https://kunsthalcharlottenborg.dk/en/aktuelt/2022/08/30/create-your-own-version-of-historic-painting-in-unique-vr-experience-at-kunsthal-charlottenborg/"},{"title":"Using XR to Inspire Conversation Around Female Representation","source":"Meta FB","url":"https://about.fb.com/news/2022/09/using-xr-to-inspire-conversation-around-female-representation/"}],"makemeplay":false,"date":"2022-11-10"},{"uid":"kerrygold-the-magical-pantry","title":"The Magical Pantry","url":"/case-study/kerrygold-the-magical-pantry/","client":"Energy BBDO","tagline":"In collaboration with Energy BBDO","headline":"From recipe to plate","summary":"Butter brand Kerrygold approached us to create a first of its kind interactive, storytelling led recipe book to help children learn how to cook.\n\nMost cooking books, even ones aimed at children, can be quite a dry experience. By incorporating the recipes into beautifully illustrated fables with user created characters at their heart, the experience becomes one that will create long lasting memories for kids and parents alike.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"}],"industries":[{"name":"FMCG","uid":"fmcg","url":"/case-studies/industry/fmcg/"}],"awards":["FWA — FWA of the Day","Awwwards — Site of the Day","Awwwards — Developer Award"],"press":[],"makemeplay":false,"date":"2022-10-18"},{"uid":"ruinart-right-here-right-now","title":"Ruinart x Jeppe Hein - Carte Blanche 2022","url":"/case-study/ruinart-right-here-right-now/","client":"Ruinart","tagline":"Right here, right now","headline":"A sensory & meditative experience.","summary":"This year, Ruinart gives Carte Blanche to Jeppe Hein, a Berlin-based, Danish artist and heir to 1970s conceptual art and minimalism. Along with global art fairs showcasing the collaboration, a digital iteration of Hein’s work makes the experience even more accessible. Through this innovative journey, France's oldest champagne house has created a space for an artistic undertaking composed of seven unique chapters inspired by the seven chakras present in traditional meditation structures.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"}],"industries":[{"name":"Luxury","uid":"luxury","url":"/case-studies/industry/luxury/"},{"name":"Alcohol","uid":"alcohol","url":"/case-studies/industry/alcohol/"}],"awards":[],"press":[],"makemeplay":false,"date":"2022-09-20"},{"uid":"astrology-club-by-spotify","title":"Astrology Club by Spotify","url":"/case-study/astrology-club-by-spotify/","client":"Spotify","tagline":"In collaboration with Spotify","headline":"Welcome to Astrology Club","summary":"Looking to increase awareness of their vast podcast offering; Spotify came to us in order to build an interactive microsite that caters to astrology and self help fans alike with gamification elements making personalised recommended podcast playlists based on user personality quiz answers.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"}],"industries":[{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"},{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"}],"awards":["FWA — Site Of The Day","Awwwards — Site Of The Day","Awwwards — Developer Awards"],"press":[{"title":"Spotify Creates a Custom Podcast Experience Aligned With the Stars","source":"Spotify Newsroom","url":"https://newsroom.spotify.com/2022-09-12/spotify-creates-a-custom-podcast-experience-aligned-with-the-stars/"}],"makemeplay":false,"date":"2022-09-16"},{"uid":"barsmarts-by-pernod-ricard","title":"BarSmarts by Pernod Ricard","url":"/case-study/barsmarts-by-pernod-ricard/","client":"Pernod Ricard USA","tagline":"By bartenders, \nfor bartenders","headline":"Unlock your passion to pour","summary":"Pernod Ricard USA came to us looking to overhaul the look and feel of their industry leading online bartender education program BarSmarts. We helped them revamp the online portal into a content centric, slickly designed, mobile first experience.","services":[{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Product","uid":"product","url":"/case-studies/service/product/"},{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"},{"name":"Digital Platforms & Commerce","uid":"digital-platforms-commerce","url":"/case-studies/service/digital-platforms-commerce/"}],"industries":[{"name":"Alcohol","uid":"alcohol","url":"/case-studies/industry/alcohol/"}],"awards":[],"press":[],"makemeplay":false,"date":"2022-09-05"},{"uid":"loewe-foundation-craft-prize-2022","title":"Loewe Foundation","url":"/case-study/loewe-foundation-craft-prize-2022/","client":"Loewe Foundation","tagline":"A digital exhibition\nfor the Loewe Foundation","headline":"Craft Prize 2022","summary":"Fashion brand Loewe, looking to showcase their Craft Prize 2022 exhibition beyond its physical iteration at The Seoul Museum of Craft Art, approached us for a digital solution for their yearly enterprise in celebrating newness, excellence and artistic merit in the development of contemporary craft.","services":[{"name":"Design","uid":"design","url":"/case-studies/service/design/"}],"industries":[{"name":"Luxury","uid":"luxury","url":"/case-studies/industry/luxury/"}],"awards":[],"press":[],"makemeplay":false,"date":"2022-08-24"},{"uid":"riot-games-star-guardian-2022","title":"Star Guardian 2022","url":"/case-study/riot-games-star-guardian-2022/","client":"Riot Games","tagline":"A collaboration\nwith Riot Games","headline":"An immersive deep dive for fans.","summary":"Famous computer game company Riot Games have a history of putting on special online events for their most beloved properties that look to drive player engagement. For their big summer event, centred around the Star Guardians; characters from League of Legends (on PC) and Wild Rift (on mobile), Riot came to us looking for an immersive online experience that would best showcase the games’ lore and exclusive content available to fans. As a global event, the experience is available in 22 languages.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"}],"industries":[{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/industry/gaming/"}],"awards":["FWA — FWA of the Day","Awwwards — Site of the Day","Awwwards — Developer Award"],"press":[],"makemeplay":false,"date":"2022-07-26"},{"uid":"arcadia-website-redesign","title":"Arcadia website redesign","url":"/case-study/arcadia-website-redesign/","client":"Arcadia","tagline":"A collaboration with Arcadia","headline":"A clean look for clean energy","summary":"makemepulse redesigned the website of Arcadia, the US company making clean energy accessible to businesses and households: a clean look for clean energy.","services":[{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Product","uid":"product","url":"/case-studies/service/product/"},{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"},{"name":"Digital Platforms & Commerce","uid":"digital-platforms-commerce","url":"/case-studies/service/digital-platforms-commerce/"}],"industries":[{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"},{"name":"Financial Services","uid":"financial-services","url":"/case-studies/industry/financial-services/"},{"name":"B2B","uid":"b2b","url":"/case-studies/industry/b2b/"}],"awards":[],"press":[],"makemeplay":false,"date":"2022-07-12"},{"uid":"digitas-north-america","title":"Digitas North America","url":"/case-study/digitas-north-america/","client":"Digitas North America","tagline":"Website agency redesign","headline":"Sleek & Elegant web design","summary":"When US marketing agency Digitas were looking to relaunch their website, having worked with us in the past, they knew there was only one place they could turn.","services":[{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"},{"name":"Digital Platforms & Commerce","uid":"digital-platforms-commerce","url":"/case-studies/service/digital-platforms-commerce/"}],"industries":[{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"}],"awards":[],"press":[],"makemeplay":false,"date":"2022-06-29"},{"uid":"moet-chandon-specially-yours","title":"Moët & Chandon - Specially Yours","url":"/case-study/moet-chandon-specially-yours/","client":"Moët & Chandon","tagline":"Savoir-faire\nand savoir-fête","headline":"Say it with Moët & Chandon","summary":"To accompany the launch of their Specially Yours campaign; where champagne lovers are invited to “Say it with Moët & Chandon” by adding a special message to limited-edition gift boxes, the famous champagne brand approached us to create a one of a kind augmented reality experience. Something that would showcase their unique “savoir faire” and “savoir-fête“ by epitomising the spirit of generosity and personalisation of their gift offering in spectacularly interactive fashion.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"}],"industries":[{"name":"Luxury","uid":"luxury","url":"/case-studies/industry/luxury/"},{"name":"Retail","uid":"retail","url":"/case-studies/industry/retail/"}],"awards":["FWA — FWA of the Day"],"press":[],"makemeplay":false,"date":"2022-05-09"},{"uid":"chevrolet-bolt-ev-effect","title":"Chevrolet Bolt EUV - Electrify your world","url":"/case-study/chevrolet-bolt-ev-effect/","client":"Commonwealth McCann","tagline":"In collaboration with \nCommonwealth McCann Detroit","headline":"An elegant immersive AR","summary":"Looking to showcase the new Bolt EUV and its many features, Chevrolet approached us to create a simple yet elegantly informative AR experience which would allow users to explore the car in 3D and through educational hotspots. \n\nCreated in collaboration with Commonwealth McCann: EV Effect.","services":[{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"},{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"}],"industries":[{"name":"Automotive","uid":"automotive","url":"/case-studies/industry/automotive/"}],"awards":[],"press":[],"makemeplay":false,"date":"2022-05-05"},{"uid":"the-xbox-vault","title":"Xbox 20th Anniversary","url":"/case-study/the-xbox-vault/","client":"Assembly Media Ltd.","tagline":"A collaboration with Assembly Media Ltd. \nfor Xbox & Netflix","headline":"Discover The Xbox Vault.","summary":"In 2001, Dwayne “The Rock” Johnson presented the first Xbox console. 20 years later they collaborated again alongside the release of Dwayne’s Red Notice on Netflix with a fun interactive game and highlights from the brand and the movie.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Virtual Worlds","uid":"virtual-worlds","url":"/case-studies/service/virtual-worlds/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"}],"industries":[{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"},{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/industry/gaming/"}],"awards":["FWA — FWA of the day"],"press":[{"title":"Xbox & Netflix Red Notice anniversary partnership","source":"","url":"https://news.xbox.com/en-us/2021/11/15/xbox-netflix-red-notice-anniversary-partnership/"}],"makemeplay":false,"date":"2022-05-03"},{"uid":"cookie-factory","title":"The Cookie Factory","url":"/case-study/cookie-factory/","client":"UNESCO","tagline":"An AI raise awareness campaign for the Unesco","headline":"A playful and impactful extension","summary":"Every day your personal data is harvested through cookies to use AI to control what you see online, but what if you took on a whole new identity, a pizza addict becomes a devoted hacker? A Nana to 12 becomes a tik-tok loving Gen Z?","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"AI","uid":"ai","url":"/case-studies/service/ai/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"}],"industries":[{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"}],"awards":["FWA — FWA of the day","D&AD — Yellow Pencil"],"press":[{"title":"Liberation","source":"","url":"https://www.liberation.fr/economie/economie-numerique/survivaliste-trader-accro-du-shopping-a-quoi-linternet-des-autres-ressemble-t-il-20211125_5YJ7OJCAYNDH5NVRGNYAZIFOVM/"},{"title":"La Réclame","source":"","url":"https://lareclame.fr/ddbparis-unesco-cookie-factory-256615"},{"title":"LBBonline","source":"","url":"https://www.lbbonline.com/news/unescos-cookie-factory-raises-awareness-of-the-potential-risks-and-ethical-challenges-of-ai"},{"title":"Stratégie","source":"","url":"https://www.strategies.fr/actualites/marques/4070308W/changez-d-identite-sur-le-net-avec-le-generateur-de-cookies-de-l-unesco.html"}],"makemeplay":false,"date":"2022-02-22"},{"uid":"alte-nationalgalerie-magical-reflections","title":"Magical Reflections","url":"/case-study/alte-nationalgalerie-magical-reflections/","client":"Alte Nationalgalerie","tagline":"An original project with Meta","headline":"A cultural webXR experience","summary":"Don’t miss out on ‘Magical Reflections’, a unique cultural WebXR project by Makemepulse and Meta for Alte Nationalgalerie Berlin. A virtual gallery alongside a real life exhibition featuring Johann Erdmann Hummel’s work, with a focus on one of his most iconic, ‘The Granite Bowl in the Berlin Lustgarten’.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Virtual Worlds","uid":"virtual-worlds","url":"/case-studies/service/virtual-worlds/"},{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"}],"industries":[{"name":"Arts & Culture","uid":"arts-culture","url":"/case-studies/industry/arts-culture/"},{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"}],"awards":["FWA — Site of the Day","FWA — Site of the Month","Awwwards — Site of the Day","Awwwards — Developer Award"],"press":[{"title":"LBBOnline","source":"","url":"https://www.lbbonline.com/news/step-into-world-famous-paintings-with-magical-reflections-vrxr-experience"},{"title":"Ad of Brands","source":"","url":"https://adsofbrands.net/en/ads/alte-nationalgalerie-magical-reflections/13899"}],"makemeplay":false,"date":"2022-02-14"},{"uid":"riot-games-arcane-battle-passes","title":"League of Legends - Arcane Battle Pass","url":"/case-study/riot-games-arcane-battle-passes/","client":"Riot Games","tagline":"An original project \nfor Riot Games","headline":"Dive into the \nArcane Universe.","summary":"Based on Arcane’s Piltover and Zaun, the battle passes are exclusive rewards gamers can purchase or unlock through different quests. The biggest challenge with the design was to immerse the players in the utopian region of Piltover and the oppressed underground of Zaun, while keeping the structure of a classical game battle pass.","services":[{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Product","uid":"product","url":"/case-studies/service/product/"}],"industries":[{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/industry/gaming/"}],"awards":[],"press":[],"makemeplay":false,"date":"2022-02-01"},{"uid":"ruinart-the-unconventional-gallery","title":"The Unconventional Gallery","url":"/case-study/ruinart-the-unconventional-gallery/","client":"Ruinart","tagline":"An original project with Ruinart","headline":"A crafted virtual gallery","summary":"For the presentation of their collaboration with artist David Shrigley, Ruinart, France's oldest champagne house, is embracing the post pandemic world with 'The Unconventional Gallery'; an experience which helps fuse the virtual and the real of the art world that sits alongside the in-person fair making art accessible for all.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Virtual Worlds","uid":"virtual-worlds","url":"/case-studies/service/virtual-worlds/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"}],"industries":[{"name":"Luxury","uid":"luxury","url":"/case-studies/industry/luxury/"},{"name":"Alcohol","uid":"alcohol","url":"/case-studies/industry/alcohol/"}],"awards":["FWA — FWA of the day","Awwwards — Site of the day","Awwwards — Site of the month"],"press":[],"makemeplay":false,"date":"2022-01-11"},{"uid":"immersive-tunnel-of-the-future-of-biodiversityat-the-world-conservation-congress","title":"The French Biodiversity Agency","url":"/case-study/immersive-tunnel-of-the-future-of-biodiversityat-the-world-conservation-congress/","client":"The French Biodiversity Agency","tagline":"A collaboration with TBWA &\nThe French Biodiversity Agency","headline":"Discover the \nfuture of the \nbiodiversity","summary":"In collaboration with The French Biodiversity Agency makemepulse installed an immersive LED tunnel at The World Conservation Congress.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Installations","uid":"installations","url":"/case-studies/service/installations/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"}],"industries":[{"name":"Charity & NFP","uid":"charity-nfp","url":"/case-studies/industry/charity-nfp/"},{"name":"Retail","uid":"retail","url":"/case-studies/industry/retail/"}],"awards":["FWA — FWA of the day"],"press":[{"title":"Deux animations géantes à découvrir au Congrès mondial de la nature","source":"","url":"https://ofb.gouv.fr/actualites/deux-animations-geantes-decouvrir-au-congres-mondial-de-la-nature"}],"makemeplay":false,"date":"2021-11-09"},{"uid":"the-spirit-of-the-nba","title":"Hennessy - The Spirit of the NBA","url":"/case-study/the-spirit-of-the-nba/","client":"Hennessy","tagline":"A collaboration with \nHennessy","headline":"Discover their international partnership","summary":"On the first day of the NBA season (2021-2022), we launched Hennessy’s interactive digital experience in celebration of their partnership with the professional basketball league. It features all their past events across a revolving globe, created in WebGL. Find your way around and discover what “Spirit of the NBA” means to Hennessy.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Product","uid":"product","url":"/case-studies/service/product/"}],"industries":[{"name":"Luxury","uid":"luxury","url":"/case-studies/industry/luxury/"},{"name":"Retail","uid":"retail","url":"/case-studies/industry/retail/"},{"name":"Alcohol","uid":"alcohol","url":"/case-studies/industry/alcohol/"},{"name":"Sport","uid":"sport","url":"/case-studies/industry/sport/"}],"awards":[],"press":[],"makemeplay":false,"date":"2021-10-29"},{"uid":"orange-cube-corporate-gaming","title":"Orange - Engage 2025","url":"/case-study/orange-cube-corporate-gaming/","client":"Orange","tagline":"An original project \nby makemepulse \nand Orange","headline":"Orange Cube","summary":"We created an engaging gaming platform which packaged Orange Strategy “Engage 2025” in the context of Covid-19 to be presented to its employees across the globe.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Product","uid":"product","url":"/case-studies/service/product/"},{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"}],"industries":[{"name":"B2B","uid":"b2b","url":"/case-studies/industry/b2b/"},{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"},{"name":"Retail","uid":"retail","url":"/case-studies/industry/retail/"}],"awards":[],"press":[],"makemeplay":false,"date":"2021-10-21"},{"uid":"la-prairie-cobalt-night-immersion","title":"La Prairie - Skin Caviar","url":"/case-study/la-prairie-cobalt-night-immersion/","client":"La Prairie","tagline":"An original project \nby makemepulse \nand La Prairie","headline":"The Cobalt Night immersion","summary":"We take you into the world of luxury skincare with Cobalt Night immersion, an interactive digital experience for La Prairie. On center stage is their latest product Skin Caviar Nighttime Oil; a perfect blend of artistic inspiration and advanced skincare technology.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Virtual Worlds","uid":"virtual-worlds","url":"/case-studies/service/virtual-worlds/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"Product","uid":"product","url":"/case-studies/service/product/"}],"industries":[{"name":"Luxury","uid":"luxury","url":"/case-studies/industry/luxury/"},{"name":"Beauty","uid":"beauty","url":"/case-studies/industry/beauty/"}],"awards":["FWA — FWA of the day","Awwwards — Honorable Mention"],"press":[],"makemeplay":false,"date":"2021-08-31"},{"uid":"the-high-west-whiskey-prairie-dash","title":"High West Distillery","url":"/case-study/the-high-west-whiskey-prairie-dash/","client":"High West Distillery","tagline":"A collaboration with\nMullenLowe U.S.","headline":"The High West Whiskey Prairie Dash","summary":"A mobile game for High West Distillery during the Great Outdoors Month in support of the non-profit organisation, American Prairie.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"}],"industries":[{"name":"Alcohol","uid":"alcohol","url":"/case-studies/industry/alcohol/"}],"awards":["FWA — FWA of the day","Awwwards — Honorable Mention"],"press":[],"makemeplay":false,"date":"2021-07-06"},{"uid":"les-embiez-2021","title":"Les Embiez 2021","url":"/case-study/les-embiez-2021/","client":"Pernod Ricard","tagline":"An original project \nby makemepulse \nand Auditoire","headline":"Let's celebrate conviviality","summary":"With the impact of COVID-19 on businesses, Pernod Ricard needed to inspire its employees to build the Pernod Ricard of the future.  The idea of the project was to offer a truly unique, sociable, and memorable experience that strengthens the link between the different teams by bringing Les Embiez, Pernod Ricard’s internal and annual convention back to life.  Allowing for live stream meetings and keynotes, showcasing key projects, successes and promoting the uniqueness of the Brand Portfolio. Through the platform, users were also able to access a range of entertaining activities related to the…","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Virtual Worlds","uid":"virtual-worlds","url":"/case-studies/service/virtual-worlds/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"Product","uid":"product","url":"/case-studies/service/product/"},{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"}],"industries":[{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"},{"name":"Alcohol","uid":"alcohol","url":"/case-studies/industry/alcohol/"}],"awards":["FWA — FWA of the day","Awwwards — Honorable Mention"],"press":[],"makemeplay":false,"date":"2021-07-01"},{"uid":"intuit-salescraft","title":"Intuit \nSalescraft","url":"/case-study/intuit-salescraft/","client":"Intuit","tagline":"A collaboration \nwith Invisible North","headline":"A fun corporate game.","summary":"We created a gaming platform to motivate and improve training and development for the global Intuit sales team. A multi-level game, the experience invites employees to complete training modules to progress through the game and in real-life.","services":[{"name":"Virtual Worlds","uid":"virtual-worlds","url":"/case-studies/service/virtual-worlds/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Product","uid":"product","url":"/case-studies/service/product/"},{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"}],"industries":[{"name":"Financial Services","uid":"financial-services","url":"/case-studies/industry/financial-services/"},{"name":"B2B","uid":"b2b","url":"/case-studies/industry/b2b/"}],"awards":[],"press":[],"makemeplay":false,"date":"2021-06-10"},{"uid":"klarna-the-mythbuster-challenge","title":"Klarna - The MythBuster Challenge","url":"/case-study/klarna-the-mythbuster-challenge/","client":"Klarna","tagline":"A collaboration with\nMotel Company","headline":"The MythBuster Challenge","summary":"Klarna's quirky advertising campaign dispels any misperceptions around the brand. The myths help you discover the truth!","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"}],"industries":[{"name":"Financial Services","uid":"financial-services","url":"/case-studies/industry/financial-services/"}],"awards":["FWA — FWA of the day","Awwwards — Site of the day"],"press":[],"makemeplay":false,"date":"2021-05-27"},{"uid":"nasdaq-50th-anniversary","title":"Nasdaq 50th anniversary","url":"/case-study/nasdaq-50th-anniversary/","client":"Nasdaq","tagline":"A collaboration \nwith Invisible North","headline":"Relive 50 years of history","summary":"We partnered with Invisible North on a slick interactive experience in celebration of Nasdaq’s 50th anniversary and to highlight their milestones and successes. Using intuitive real-time 3D and seamless design, users can unlock the exciting stories and search effortlessly for content that attracts their interests.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"}],"industries":[{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"},{"name":"Financial Services","uid":"financial-services","url":"/case-studies/industry/financial-services/"},{"name":"B2B","uid":"b2b","url":"/case-studies/industry/b2b/"}],"awards":["FWA — FWA of the day","Awwwards — Site of the day"],"press":[{"title":"Nasdaq: 50 Years of Market Innovation","source":"Nasdaq","url":"https://www.nasdaq.com/articles/nasdaq%3A-50-years-of-market-innovation-2021-02-11"},{"title":"Nasdaq 50: Frontier of the Future","source":"Museum of American Finance","url":"https://www.moaf.org/exhibits/nasdaq"}],"makemeplay":false,"date":"2021-05-05"},{"uid":"pokemon-go-beyond","title":"Pokemon - Go Beyond Trainer Guide","url":"/case-study/pokemon-go-beyond/","client":"Niantic","tagline":"A collaboration \nwith MUH-TAY-ZIK / HOF-FER","headline":"Pokemon Trainer Guide","summary":"To create hype around the latest release of Pokémon Go Beyond, we created an interactive Trainer Guide to tempt fans to learn more about the new game and sharpen their skills.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"}],"industries":[{"name":"Gaming","uid":"gaming","url":"/case-studies/industry/gaming/"},{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"}],"awards":[],"press":[],"makemeplay":false,"date":"2021-03-25"},{"uid":"weleda-the-open-garden","title":"Weleda - Explore the Open Garden","url":"/case-study/weleda-the-open-garden/","client":"Weleda","tagline":"A collaboration with\nStudio of Art & Commerce","headline":"Celebrate 100 years of Weleda","summary":"To celebrate their centenary year, Weleda wanted to create an immersive online garden.  Together we created an interactive 360 garden experience to engage and inspire audiences and ultimately make them feel closer to nature. Users can explore our AR botanicals, pop quizzes and other curated content drawing them deeper into the brands story and values.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"},{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"}],"industries":[{"name":"Retail","uid":"retail","url":"/case-studies/industry/retail/"},{"name":"Beauty","uid":"beauty","url":"/case-studies/industry/beauty/"}],"awards":["FWA — FWA of the day","Awwwards — Site of the day"],"press":[],"makemeplay":false,"date":"2021-01-27"},{"uid":"no-fishing-net","title":"Sea Shepherd - No fishing net","url":"/case-study/no-fishing-net/","client":"Sea Shepherd","tagline":"A campaign\nfor Sea Shepherd","headline":"Save the ocean from fishing nets","summary":"No-fishing.net is a campaign created for Sea Shepherd to draw attention to the irreversible damage fishing nets within oceans. An experiential site bringing this important narrative to life and allowing users to educate themselves and donate to the work of Sea Shepherd.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"}],"industries":[{"name":"Charity & NFP","uid":"charity-nfp","url":"/case-studies/industry/charity-nfp/"}],"awards":["FWA — FWA of the day","Awwwards — Site of the day"],"press":[],"makemeplay":false,"date":"2020-12-22"},{"uid":"lego-through-the-bricks","title":"LEGO - Through the bricks","url":"/case-study/lego-through-the-bricks/","client":"LEGO","tagline":"LEGO x Makemepulse","headline":"Enter the magic","summary":"We collaborated with Lego to create an immersive out of this world WebAR experience using 8th wall to tease the release of the hotly anticipated Harry Potter ‘Diagon Alley’ Lego sets.","services":[{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"},{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"}],"industries":[{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"}],"awards":["FWA — FWA of the day"],"press":[],"makemeplay":false,"date":"2020-12-10"},{"uid":"renault-zcbc","title":"Renault - new MEGANE eVISION","url":"/case-study/renault-zcbc/","client":"Renault","tagline":"A collaboration with Renault \n& the Facebook Creative Shop","headline":"Brand New Concept Car","summary":"To reveal the new Renault MEGANE eVISION electric concept car we created a fresh social AR lens for Facebook and Instagram. Launched to coincide with the Renault e-tech summit the lens created a social moment for Renault and car enthusiasts via social media.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"}],"industries":[{"name":"Automotive","uid":"automotive","url":"/case-studies/industry/automotive/"}],"awards":[],"press":[],"makemeplay":false,"date":"2020-12-10"},{"uid":"estee-lauder-anrx5","title":"Estée Lauder - ANRX5","url":"/case-study/estee-lauder-anrx5/","client":"Estee Lauder","tagline":"An original project by Makemepulse","headline":"The ANRcade","summary":"makemepulse were invited to create a futuristic Estée Lauder world and four original games to celebrate the global launch of the new formula of the Advanced Night Repair Synchronized Multi-Recovery Complex. As well as the awe-inspiring experience and games we delivered a complex package of social assets ranging from videos to custom made Giphy stickers.","services":[{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"}],"industries":[{"name":"Beauty","uid":"beauty","url":"/case-studies/industry/beauty/"}],"awards":["FWA — FWA of the Day","Awwwards — Site of the Day","Awwwards — Developer Award"],"press":[{"title":"Estée Lauder turns to video games to launch anti-aging serum lineup","source":"AdAge","url":"https://adage.com/article/cmo-strategy/estee-lauder-turns-video-games-launch-anti-aging-serum-lineup/2272971?utm_medium=social&utm_source=facebook&utm_term=ad%20age&utm_content=5036e53c-e6b3-4582-9d76-6ff47929a692"},{"title":"Estée Lauder is launching an online arcade to gamify its new anti-aging beauty serum","source":"YPULSE","url":"https://www.ypulse.com/newsfeed/2020/08/12/estee-lauder-is-launching-an-online-arcade-to-gamify-its-new-anti-aging-beauty-serum/"},{"title":"Estée Lauder gamifies beauty serum promotion with online arcade","source":"Mobile Marketer","url":"https://www.mobilemarketer.com/news/estee-lauder-gamifies-beauty-serum-promotion-with-online-arcade/583265/"},{"title":"Estée Lauder Targets Gamer Girls","source":"Marketing Brew","url":"https://www.morningbrew.com/marketing/stories/2020/08/12/este-lauder-targets-gamer-girls"},{"title":"Estee Lauder touts anti-aging products with video games","source":"SmartBrief","url":"https://www.smartbrief.com/branded/6BF7B449-88C1-432B-8FAC-F16893D102E5/FB6BA81B-4617-496E-BEC4-2A0A28088C8C"}],"makemeplay":false,"date":"2020-08-11"},{"uid":"versailles-vr-the-palace-is-yours","title":"Versailles VR","url":"/case-study/versailles-vr-the-palace-is-yours/","client":"Google","tagline":"An original project for Google","headline":"The palace is yours.","summary":"The Versailles palace is one of the world's greatest Palaces, we collaborated with Google to allow people to explore this historical building from anywhere. The immersive VR experience seamlessly allows you to use the palace both in day and night. The experience is visually accurate, includes over 140 artworks, rebuilt rooms and a detailed audio information guide.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Virtual Worlds","uid":"virtual-worlds","url":"/case-studies/service/virtual-worlds/"},{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"}],"industries":[{"name":"Arts & Culture","uid":"arts-culture","url":"/case-studies/industry/arts-culture/"}],"awards":["FWA — FWA Of The Day"],"press":[{"title":"Versailles VR : le château est à vous","source":"Château de Versailles","url":"http://www.chateauversailles.fr/actualites/vie-domaine/versaillesvr-chateau-est-vous"},{"title":"Arpentez le Château de Versailles en réalité virtuelle depuis votre canapé","source":"BFM TV","url":"https://www.bfmtv.com/tech/nouveautes-produits/arpentez-le-chateau-de-versailles-en-realite-virtuelle-depuis-votre-canape_AV-201910050009.html"},{"title":"Google a recréé le château de Versailles en réalité virtuelle","source":"Realite Virtuelle","url":"https://www.realite-virtuelle.com/google-versailles-vr/"}],"makemeplay":false,"date":"2020-06-30"},{"uid":"versailles-the-real-voice-of-louis-xiv","title":"Versailles - The [real] voice of Louis XIV","url":"/case-study/versailles-the-real-voice-of-louis-xiv/","client":"Canal+","tagline":"An interactive experience \nfor Canal+","headline":"Bring King Louis XIV back to life.","summary":"Vive le Roi ! For the new season of “Versailles” we collaborated with Canal+ to bring King Louis XIV back to life by recreating his voice. Using AI and voice technology journalists and the public were able to interview and question the King and receive real-time responses about his life 400 years ago.","services":[{"name":"AI","uid":"ai","url":"/case-studies/service/ai/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"}],"industries":[{"name":"Arts & Culture","uid":"arts-culture","url":"/case-studies/industry/arts-culture/"}],"awards":[],"press":[{"title":"Comment Louis XIV peut nous parler aujourd'hui","source":"Le Point","url":"https://www.lepoint.fr/culture/comment-louis-xiv-peut-nous-parler-aujourd-hui-29-11-2018-2275418_3.php"}],"makemeplay":false,"date":"2020-06-26"},{"uid":"storysign","title":"Storysign","url":"/case-study/storysign/","client":"Huaweï","tagline":"An educational experience \nfor Huawei","headline":"An inclusive educational experience","summary":"In collaboration with Huawei and Aardman, we created signed animated books to help teach deaf children to read. Working alongside the Deaf community and partnering with sign language motion capture experts we created 26 books in 7 languages.","services":[{"name":"Content","uid":"content","url":"/case-studies/service/content/"}],"industries":[{"name":"Charity & NFP","uid":"charity-nfp","url":"/case-studies/industry/charity-nfp/"},{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"}],"awards":["Cannes Lions — 4 Gold","Cannes Lions — 1 Silver","Cannes Lions — 2 Bronze","The One Show — Gold Pencil (Digital Product)"],"press":[{"title":"Avec Storysign, Huawaï rend accessible la lecture aux enfants sourds","source":"CNews","url":"https://www.cnews.fr/vie-numerique/2019-09-23/avec-storysign-huawei-rend-accessible-la-lecture-aux-enfants-sourds-803368"},{"title":"Avec «Star», l’avatar de Huawei, la langue des signes s’apprend en s’amusant","source":"24 heures","url":"https://www.24heures.ch/high-tech/star-avatar-huawei-langue-signes-sapprend-samusant/story/31889953"}],"makemeplay":false,"date":"2020-06-26"},{"uid":"peugeot-amplified-experience","title":"Peugeot Amplified Experience","url":"/case-study/peugeot-amplified-experience/","client":"Peugeot","tagline":"A VR test drive\nfor Peugeot","headline":"A virtual test drive.","summary":"We collaborated with Peugeot to create a retail Virtual Reality and web experience. The Virtual Reality hub offers users an unparalleled opportunity to discover the building quality and finish. Whilst participating in the Virtual Reality experience, users quickly learnt about the handling of the vehicles in an immersive environment.","services":[{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"},{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"}],"industries":[{"name":"Automotive","uid":"automotive","url":"/case-studies/industry/automotive/"}],"awards":[],"press":[{"title":"Peugeot Amplified Experience, le nouveau 3008 en réalité virtuelle","source":"L'Argus","url":"https://www.largus.fr/actualite-automobile/peugeot-amplified-experience-le-nouveau-3008-en-realite-virtuelle-8181386.html"},{"title":"Peugeot Amplified Experience, une nouvelle expérience signée heaven","source":"Industrie-Mag","url":"http://www.industrie-mag.com/article10567.html"}],"makemeplay":false,"date":"2020-06-19"},{"uid":"beloved-french-sweet-carambar-turned-50-as-a-snapchat","title":"Carambar’s 50th Anniversary","url":"/case-study/beloved-french-sweet-carambar-turned-50-as-a-snapchat/","client":"Carambar","tagline":"Fun experience \nfor Carambar","headline":"Augmented reality jokes","summary":"Beloved French sweet Carambar turned 50, as a SnapChat partner we collaborated with them and Fred & Farid to celebrate their anniversary in a fresh way. How? By creating a loveable brand character who brought to life 50 new augmented reality jokes in SnapChat.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"}],"industries":[{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"},{"name":"FMCG","uid":"fmcg","url":"/case-studies/industry/fmcg/"}],"awards":["FWA — FWA Of The Day"],"press":[{"title":"Insights... Carambar 2.0","source":"The FWA","url":"https://thefwa.com/article/insights-carambar-20"},{"title":"Les blagues en réalité augmentée de Carambar avec Snapchat","source":"CB News","url":"https://www.cbnews.fr/creation/image-blagues-realite-augmentee-carambar-avec-snapchat-42414"},{"title":"Les blagues Carambar sur Snapchat ont aussi fait sourire les linéaires…","source":"Petit Web","url":"https://www.petitweb.fr/pub-et-medias/les-blagues-carambar-sur-snapchat-ont-aussi-fait-sourire-les-lineaires/"}],"makemeplay":false,"date":"2020-06-19"},{"uid":"for-honor-scars","title":"For Honor - Scars","url":"/case-study/for-honor-scars/","client":"Ubisoft","tagline":"An interactive experience \nfor Ubisoft","headline":"An interactive storytelling.","summary":"For the launch of the game we built an interactive “mexican standoff” between 3 warriors using real game models and assets. For Honor is a competitive third-person melee fighting game with visceral close range combat in multiplayer action, the experience we built invited users to explore the stories of each warrior and how they received their battle ‘scars’. Awe-inspiring real-time 3D this is a web and mobile experience offering cinematic proportions and valuable in-game rewards..","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"}],"industries":[{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/industry/gaming/"}],"awards":["FWA — FWA of the Day","FWA — FWA of the Month","Awwwards — Site Of The Day","Awwwards — Site Of The Month","Eurobest — Eurobest — Silver (Digital craft)"],"press":[{"title":"Scars, l’expérience digitale signée DDB Paris","source":"L'ADN business","url":"https://www.ladn.eu/adn-business/news-business/actualites-agences/scars-lexperience-digitale-signee-ddb-paris/"},{"title":"Scars - agence DDB Paris","source":"La Réclame","url":"https://lareclame.fr/ddbparis/realisations/scars"},{"title":"For Honor - Scars","source":"LBBOnline","url":"https://www.lbbonline.com/work/23632/"}],"makemeplay":false,"date":"2020-06-19"},{"uid":"ciao-bella-nairobi","title":"Ciao Bella","url":"/case-study/ciao-bella-nairobi/","client":"Netflix","tagline":"A collaboration\nwith Netflix","headline":"A tribute to Nairobi","summary":"Nairobi’s death was the most talked about event of the new season of La Casa de Papel, leaving fans all over the world shocked and heartbroken. To honor this beloved character, we partnered with Netflix to develop an online platform where fans can say a last goodbye to La puta ama.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"}],"industries":[{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"}],"awards":["Awwwards — Site Of The Day","FWA — FWA Of The Day"],"press":[],"makemeplay":false,"date":"2020-05-20"},{"uid":"ghost-recon-wildlands","title":"Ghost Recon Wildlands","url":"/case-study/ghost-recon-wildlands/","client":"Ubisoft","tagline":"A collaboration with\nDDB Paris for Ubisoft","headline":"A world with no heroes","summary":"Wildlands is a unique and immersive experience that tells the story of a cocaine heist gone wrong via surveillance cameras placed across the real Wildlands map, beautifully re-created for web in real-time 3D.  Users can explore the stunning beauty of Bolivia by day or by night on desktop and mobile, discovering as much as eight hours of teaser content triggered through autonomous, systemic events.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"}],"industries":[{"name":"Gaming","uid":"gaming","url":"/case-studies/industry/gaming/"},{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"}],"awards":["Cannes Lions — Gold (Cyber)","Cannes Lions — 2 Silver (Cyber)","Cannes Lions — Bronze (Direct)","Cannes Lions — Bronze (Entertainment)","Cannes Lions — Bronze (Media)","Eurobest — Grand Prix (Digital craft)","Eurobest — Gold (Digital craft)","Eurobest — Silver (Direct)","Eurobest — Bronze (Direct)","Eurobest — Gold (Entertainment)","Eurobest — Bronze  (Entertainment)","Eurobest — Silver (Film)","Eurobest — Gold (Interactive)","Eurobest — Bronze (Interactive)","Eurobest — Gold (Promo & Activation)","Eurobest — Silver (Promo & Activation)","Eurobest — Bronze (Promo & Activation)","FWA — Site of the Day","Awwwards — Site of the Month","ADC — Silver Cube"],"press":[{"title":"La Bolivie de Ghost Recon Wildlands avec « A World With No Heroes »","source":"Geek Generation","url":"https://www.geekgeneration.fr/ghost-recon-wildlands-a-world-with-no-heroes/"},{"title":"Que font les jeux vidéos quand vous dormez ?","source":"L'ADN business","url":"https://www.ladn.eu/mondes-creatifs/top-des-pubs/ubisoft-presente-son-open-world-ghost-recon/"}],"makemeplay":false,"date":"2020-04-02"},{"uid":"le-petit-manuel-sex-education","title":"Sex Education","url":"/case-study/le-petit-manuel-sex-education/","client":"Netflix","tagline":"A collaboration\nwith Netflix","headline":"Strike down taboo about sexuality","summary":"We partnered with Netflix to promote the sex education manual created in collaboration with Photographer & Director Charlotte Abramow for season 2 of Sex Education. The series provokes discussion around all facets of sexual activity in a modern way. We made a website which plays on the fun aesthetic of Charlotte Abramow coupled with fresh design to encourage young people to order their free copy.","services":[{"name":"Design","uid":"design","url":"/case-studies/service/design/"}],"industries":[{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"}],"awards":[],"press":[],"makemeplay":false,"date":"2020-03-19"},{"uid":"nomadic-tribe","title":"Nomadic Tribe","url":"/case-study/nomadic-tribe/","client":"makemepulse","tagline":"An original project\nby makemepulse.","headline":"An interactive dreamy tale.","summary":"Nomadic Tribe is our annual passion project that won ‘Site of the Year’ for the FWA and AWWWARDS in 2019. A tribute to our favourite comic book artist Jean Giraud aka Moebius. The experience is a meditative, poetic world guiding you through 4 interactive chapters of our narrative.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Virtual Worlds","uid":"virtual-worlds","url":"/case-studies/service/virtual-worlds/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"}],"industries":[{"name":"Charity & NFP","uid":"charity-nfp","url":"/case-studies/industry/charity-nfp/"},{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"}],"awards":["FWA — Site Of The Year","FWA — Site Of The Month","FWA — Site Of The Day","Awwwards — Site Of The Year","Awwwards — Site Of The Month","Awwwards — Site Of The Day","Eurobest — Eurobest - Craft"],"press":[{"title":"Nomadic Tribe wins Site Of The Month","source":"Awwwards","url":"https://www.awwwards.com/nomadic-tribe-by-makemepulse-wins-site-of-the-month-february.html"},{"title":"How Moebius and Ghibli Studio Inspired FWA of the Year","source":"FWA","url":"https://thefwa.com/article/how-moebius-and-ghibli-studio-inspired-fwa-of-the-year"}],"makemeplay":false,"date":"2020-02-26"},{"uid":"renault-twingo-120-ans","title":"Renault Twingo Experience","url":"/case-study/renault-twingo-120-ans/","client":"Renault","tagline":"Experience website \nfor Renault","headline":"Customisable virtual test drive","summary":"Customise your Twingo and race your car online! To launch the new Renault Twingo, we created a customisable virtual test drive with a twist. With the Twingo you can race your own customised car in two makemepulse built race games offering Renaults’ audience a different kind of drive. Using real time 3D, Renault offered users detailed personalisation when exploring the new car online, including: body colours, alloys, sticker packs, car interior.","services":[{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"}],"industries":[{"name":"Automotive","uid":"automotive","url":"/case-studies/industry/automotive/"}],"awards":["FWA — Site of the Day","Awwwards — Site of the Day"],"press":[{"title":"Twingo en mode hyper personnalisation et gaming","source":"cbnews","url":"https://www.cbnews.fr/digital/image-twingo-campagne-personnalisation-avec-we-are-social-makemepulse-43105"},{"title":"Nouvelle Renault Twingo : Expérience immersive inédite en 3D !","source":"Automotive Marketing","url":"http://www.automotive-marketing.fr/14440/nouvelle-renault-twingo-experience-immersive-inedite-en-3d"},{"title":"Renault et We Are Social jouent en 3D avec la Twingo","source":"Top Com","url":"http://www.topcom.fr/breve/renault-et-we-are-social-jouent-en-3d-avec-la-twingo/"},{"title":"Insights... Renault Twingo Experience","source":"The FWA","url":"https://thefwa.com/article/insights-renault-twingo-experience"}],"makemeplay":false,"date":"2020-02-26"},{"uid":"echos","title":"Echos","url":"/case-study/echos/","client":"Ubisoft","tagline":"The Division 2\nfor Ubisoft","headline":"Discover 50 Geolocalized AR stories.","summary":"To generate hype ahead of the Division 2 launch we created an immersive experience to show what post-apocalyptic life could be like, if events from the game took place in your area. Positioning facebook messenger as the AI users are fed site-specific native AR content to unlock the narrative created especially to promote the game. With clever geo-location integration users can participate in the experience in 160 countries and unlock in-game rewards as they go.","services":[{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"},{"name":"AI","uid":"ai","url":"/case-studies/service/ai/"},{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"}],"industries":[{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/industry/gaming/"}],"awards":["Cannes Lions — Bronze (Digital Craft)","Cannes Lions — Bronze (Mobile activation)","FWA — FWA of the Day"],"press":[{"title":"Insights... The Division 2 - ECHOS","source":"FWA","url":"https://thefwa.com/article/insights-the-division-2-echos"}],"makemeplay":false,"date":"2020-02-26"},{"uid":"axa-know-you-can","title":"AXA - Know you can","url":"/case-study/axa-know-you-can/","client":"AXA","tagline":"Interactive installation\nfor Axa","headline":"Overcome your fears on the court.","summary":"To celebrate AXA’s new brand we designed and built an interactive tennis court where Serena Williams and influencers were invited to smash away their self-doubt and help celebrate self worth. Using seamless real-time 3D we created a personalised highly sensitive interactive screen that created emotive and shareable experience.","services":[{"name":"Installations","uid":"installations","url":"/case-studies/service/installations/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"}],"industries":[{"name":"Sport","uid":"sport","url":"/case-studies/industry/sport/"},{"name":"Retail","uid":"retail","url":"/case-studies/industry/retail/"},{"name":"B2B","uid":"b2b","url":"/case-studies/industry/b2b/"}],"awards":["FWA — Site of the day"],"press":[{"title":"Unleash your self-belief","source":"Behance","url":"https://www.behance.net/gallery/90966381/Unleash-Your-Self-belief"},{"title":"Unleash your self-belief","source":"Medium","url":"https://m.makemepulse.com/axa-unleash-your-self-belief-101679bfcf69"}],"makemeplay":false,"date":"2020-02-26"},{"uid":"the-shape-of-our-future","title":"L'École Hôtelière de Lausanne","url":"/case-study/the-shape-of-our-future/","client":"L’École Hôtelière de Lausanne","tagline":"Installation for\nl’Ecole Hôtelière\nde Lausanne","headline":"The shape of our future","summary":"We collaborated with the prestigious Ecole Hôtelière de Lausanne (EHL) to celebrate their new campus by creating an interactive projection mapping installation. The long standing installation combines 3D printing, design, data and animation to create a gorgeous interactive and informative experience for visitors and students showcasing the future benefits of the campus.","services":[{"name":"Installations","uid":"installations","url":"/case-studies/service/installations/"},{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"}],"industries":[{"name":"Arts & Culture","uid":"arts-culture","url":"/case-studies/industry/arts-culture/"},{"name":"B2B","uid":"b2b","url":"/case-studies/industry/b2b/"}],"awards":["FWA — FWA of the Day"],"press":[{"title":"makemepulse Creates Interactive Installation Allowing Students to Interact with Future Campus","source":"Little Black Book","url":"https://www.lbbonline.com/news/makemepulse-creates-interactive-installation-allowing-students-to-interact-with-future-campus"},{"title":"Insights... EHL - The Shape Of Our Future","source":"The FWA","url":"https://thefwa.com/article/insights-ehl-the-shape-of-our-future"}],"makemeplay":false,"date":"2020-02-26"},{"uid":"al-safar","title":"Al Safar","url":"/case-study/al-safar/","client":"Alsafar Foundation","tagline":"Experience website \nfor Al safar","headline":"In the footsteps of Battuta.","summary":"‘In the footsteps of Battuta’ is a creative collaboration between the Alsafar Foundation, UNESCO and National Geographic created to capture and celebrate the history of Islam in a positive and poetic way.","services":[{"name":"Design","uid":"design","url":"/case-studies/service/design/"}],"industries":[{"name":"Arts & Culture","uid":"arts-culture","url":"/case-studies/industry/arts-culture/"}],"awards":["FWA — Site of the Day","Awwwards — Site of the Day"],"press":[{"title":"Sur les traces d'Ibn Battuta","source":"National Geographic","url":"https://www.nationalgeographic.fr/ibn-battuta/2018/11/sur-les-traces-dibn-battuta"},{"title":"Case study: In the footsteps of Battuta by makemepulse","source":"Awwwards","url":"https://www.awwwards.com/case-study-in-the-footsteps-of-battuta-by-makemepulse.html"},{"title":"Al Safar – In The Footsteps Of Ibn Battuta","source":"Campaigns of the World","url":"https://campaignsoftheworld.com/digital/al-safar-in-the-footsteps-of-ibn-battuta/"}],"makemeplay":false,"date":"2020-02-26"},{"uid":"snapchat-lenses","title":"Snapchat lenses","url":"/case-study/snapchat-lenses/","client":null,"tagline":"Over 80 lenses on Snapchat","headline":"Official Snapchat creative partner.","summary":"As official partner we concept and create a complex range of lenses that are fresh and match our clients brand aesthetic. We work on individual briefs and long term multi-lens campaigns. As partner we have a deep knowledge of platform features including new updates to ensure your lens feels of the moment. We also deliver lenses as part of wider campaigns and real-life installations. Connect with us and we are happy to share our Snapchat super powers with you and your brand.\n\nRead about the 2020 updates and how to make the most of them here.","services":[{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"}],"industries":[{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"}],"awards":[],"press":[{"title":"NDA Viewpoints: An AR and VR revolution in marketing","source":"New Age Digital","url":null}],"makemeplay":false,"date":"2020-02-26"},{"uid":"my-life-as-a-npc","title":"My life as a NPC","url":"/case-study/my-life-as-a-npc/","client":"Ubisoft","tagline":"Assassin's Creed\nfor Ubisoft","headline":"When NPCs become influencers.","summary":"Ubisoft and DDB Paris wanted to bring the world of Assassin's Creed to social media. We collaborated with them to turn the games most beloved ‘Non-Playable Characters' into influencers, at least for a couple of weeks. We made 50 stories using a custom built motion capture rig, enabling NPC’s to express themselves through social media behaviour of the moment including meme’s, face swaps and even a rap. Funny, fresh and entertaining this campaign made the Assasins’ Creed characters the influencers to follow.","services":[{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"},{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"},{"name":"Content","uid":"content","url":"/case-studies/service/content/"}],"industries":[{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/industry/gaming/"}],"awards":["Cannes Lions — Gold (Digital Craft, Motion Graphics & Animation)","Cannes Lions — Gold (Social & Influencers, Leisure)","Cannes Lions — Silver (Social & Influencers, Social Film)","Cannes Lions — Bronze (Entertainment, Excellence in Branded Content)","Eurobest — Gold (Entertainment — Audiovisual & Branded Content)","Eurobest — Silver (Branded Experience & Activation touchpoints & Technology)","Eurobest — Silver (Digital Social & Influencer)","Eurobest — Bronze (Direct Digital & Social)","Eurobest — Bronze (Direct Strategy)","Club des DA — Gold (Social Media , Viral Campaign)","Club des DA — Gold ( Digital Activation)","Club des DA — Silver (Social Media, Activation)","Clio Awards — Gold","Clio Awards — 2 Silver","The One Show — Silver Pencil","ADC — Gold Cube","ADC — Silver Cube"],"press":[],"makemeplay":false,"date":"2020-02-26"}],"articles":[{"uid":"a-new-careers-website-for-airelles","title":"A new careers website for Airelles","url":"/news/a-new-careers-website-for-airelles/","date":"2026-10-26","categories":[],"summary":"We’ve designed and developed a new careers website for Airelles, bringing together employer branding, job discovery and recruitment within one digital experience. It’s our second collaboration with the French luxury hospitality group, following our work for the launch of Airelles Venezia, its first international hotel."},{"uid":"is-your-brand-ready-for-ai-agents","title":"Is your brand ready for AI agents? What actually matters, from our own experience","url":"/news/is-your-brand-ready-for-ai-agents/","date":"2026-10-26","categories":[],"summary":"AI assistants already send brands a share of their visitors, and agents are starting to act on their behalf. Before recommending anything to our clients, we tested it on our own site, without changing a pixel of the design. Here is what actually matters, and where to start."},{"uid":"light-in-the-darkness-powerful-xr-experience-illum","title":"Light in the darkness: powerful XR experience illuminates a Holocaust survivor’s story","url":"/news/light-in-the-darkness-powerful-xr-experience-illum/","date":"2026-06-03","categories":[],"summary":"Created by makemepulse for the Claims Conference, ‘Benno’s Light’ transforms survivor testimony into an intimate mixed-reality journey to help younger generations connect with the past"},{"uid":"were-sponsoring-three.js-conf-paris","title":"We're sponsoring Three.js Conf Paris","url":"/news/were-sponsoring-three.js-conf-paris/","date":"2026-05-26","categories":[],"summary":"We've spent over 15 years pushing the browser further than it was supposed to go. Real-time 3D, WebGL at its limits, experiences that shouldn't technically work — that's the territory."},{"uid":"makemepulse-inducted-into-the-fwa-hall-of-fame","title":"makemepulse inducted into the FWA Hall of Fame","url":"/news/makemepulse-inducted-into-the-fwa-hall-of-fame/","date":"2026-04-28","categories":[],"summary":"After 18 years and 96 FWA awards, makemepulse has been inducted into the FWA Hall of Fame. A milestone that belongs to every designer, developer, and creator who shaped the work."},{"uid":"xox-is-live","title":"❌⭕❌ is live!","url":"/news/xox-is-live/","date":"2026-03-25","categories":[],"summary":"makemepulse has designed and built XOX, an interactive tic tac toe (noughts and crosses) experience where play meets digital craftsmanship."},{"uid":"makemepulse-reimagines-a-e-commerce-platform-with-callimacus-technology","title":"makemepulse reimagines an e-commerce platform with Callimacus technology","url":"/news/makemepulse-reimagines-a-e-commerce-platform-with-callimacus-technology/","date":"2026-03-10","categories":[],"summary":"Created with Callimacus, the platform developed by Solomei AI, and designed and implemented by makemepulse, its first certified partner."},{"uid":"mcdonalds-course-givree-mobile-game","title":"McDonald’s launches frosty mobile adventure on McDo+","url":"/news/mcdonalds-course-givree-mobile-game/","date":"2026-02-09","categories":[],"summary":"McDonald’s France launches 'Course Givrée', a mobile game by Razorfish and makemeplay. Race through McDonaldland with Grimace on the McDo+ app to win rewards."},{"uid":"craft-meets-ambition-cgi-reel","title":"Not everything needs to be interactive to be exceptional","url":"/news/craft-meets-ambition-cgi-reel/","date":"2026-01-15","categories":[],"summary":"Sometimes the brief calls for real-time 3D. Sometimes it demands rendered perfection. Often, it's both. We've put together a reel of CGI and motion design work that shows what happens when you apply our craft to traditional formats."},{"uid":"chatgpt-apps-what-openais-new-feature-means-for-lu","title":"ChatGPT Apps: What OpenAI’s new feature means for luxury brands and how to lead","url":"/news/chatgpt-apps-what-openais-new-feature-means-for-lu/","date":"2025-10-08","categories":[],"summary":"OpenAI's apps inside ChatGPT let brands appear in the conversation itself. What it means for luxury and direct-to-client brands, and how to show up at the right moment without losing what makes a house unique."},{"uid":"unesco-virtual-museum","title":"UNESCO has launched its Virtual Museum of Stolen Cultural Objects – the first of its kind worldwide.","url":"/news/unesco-virtual-museum/","date":"2025-10-01","categories":[],"summary":"Brought to life by makemepulse in close collaboration with DDB Paris, this unprecedented initiative uses cutting-edge virtual reality to showcase over 240 looted cultural objects in 2D and 3D, alongside testimonies from the communities they were stolen from."},{"uid":"new-work-top-10-netflix-originals-interactive-expe","title":"New Work: Top 10 Netflix Originals Interactive Experience","url":"/news/new-work-top-10-netflix-originals-interactive-expe/","date":"2025-09-11","categories":[],"summary":"Netflix Ads marked its biggest month ever in the UK with Top 10 Netflix Originals — an interactive experience designed and built by makemepulse to let fans media agencies and fans build and share their favourites."},{"uid":"double-win-at-club-des-da","title":"🏆 Double win at Club des DA","url":"/news/double-win-at-club-des-da/","date":"2025-09-10","categories":[],"summary":"Two projects, two awards; recognition for Mon Top Netflix and Kaizen at one of France’s most iconic creative celebrations.  This week the team visited the Centre Pompidou for an afternoon of learning with our industry peers and this year’s Club des DA Awards. We were proud to bring home two wins: a Bronze for Mon Top Netflix and a Silver for Kaizen. Mon Top Netflix was created to mark Netflix’s…"},{"uid":"the-making-of-allo-papa-noel","title":"The making of Allô Papa Noël","url":"/news/the-making-of-allo-papa-noel/","date":"2024-12-10","categories":[],"summary":"In the realm of telecommunications, creating memorable and engaging experiences for customers has become a hallmark of innovation. Bouygues Telecom, a leading player in the industry, in collaboration with the renowned advertising agency BETC, embarked on an ambitious project to redefine holiday interactions. This initiative, rooted in the spirit of Christmas, sought to leverage cutting-edge GenAI…"},{"uid":"the-surrealism-trend","title":"The surrealism trend","url":"/news/the-surrealism-trend/","date":"2024-10-09","categories":[],"summary":"A Birthday Like No Other!\n\nThis year marks the 100th anniversary of Surrealism, and to celebrate, we've created a downloable document dedicated to this fascinating movement : read it here!\nSurrealism continues to influence how we create today, especially with the rise of AI and our constant pursuit of innovation and the unexpected.\n\nBut there's more! We're thrilled to see this emblematic movement…"},{"uid":"the-future-of-gaming","title":"The Future of Gaming","url":"/news/the-future-of-gaming/","date":"2024-07-18","categories":[],"summary":"The future of gaming: makemeplay, the gaming studio from makemepulse"},{"uid":"introducing-makemeplay-by-makemepulse","title":"Introducing makemeplay by makemepulse","url":"/news/introducing-makemeplay-by-makemepulse/","date":"2024-07-11","categories":[],"summary":"Introducing makemeplay, the gaming studio from makemepulse"},{"uid":"unlocking-creativity-exploring-sources-of-inspiration","title":"Unlocking Creativity: Exploring Sources of Inspiration","url":"/news/unlocking-creativity-exploring-sources-of-inspiration/","date":"2024-07-03","categories":[],"summary":"CCO Nicolas Rajabaly explores makemepulse's sources of inspiration and how gaming can unlock new levels of creativity"},{"uid":"see-you-in-cannes","title":"See you in Cannes?","url":"/news/see-you-in-cannes/","date":"2024-06-12","categories":[],"summary":"Once again we are heading to Cannes Lions. We will be there from Wednesday - Friday and want to connect with friends old and new. If you want to meet up, email sarah@makemepulse.com  As part of the line up, Sarah Cutler will be joining a panel on the Partouche Multiverse Joker Odyssey yacht talking all things gaming. The Joker Odyssey is home to an inspiring series of events all week and the best…"},{"uid":"strategist-insights-from-vivatech-2024","title":"Strategist Insights from VivaTech, 2024","url":"/news/strategist-insights-from-vivatech-2024/","date":"2024-06-04","categories":[],"summary":"What our strategists brought back from VivaTech 2024: AI as a creative playground, gaming as a natural path to audiences, multisensory and immersive experiences, experiential websites alongside stores, and personalisation finally within reach."},{"uid":"introducing-kaizen-a-makemepulse-studio-project","title":"Introducing Kaizen, a makemepulse Studio Project","url":"/news/introducing-kaizen-a-makemepulse-studio-project/","date":"2024-05-30","categories":[],"summary":"makemepulse CCO Nicolas Rajabaly introduces the studio's latest creative exploration, Kaizen"},{"uid":"article-the-value-and-interest-of-internal-studio-projects","title":"The Value and Interest of Internal Studio Projects","url":"/news/article-the-value-and-interest-of-internal-studio-projects/","date":"2024-05-16","categories":[],"summary":"The benefits and challenges of crafting internal led creative projects, explored by makemepulse CCO Nicolas Rajabaly."},{"uid":"nanogl-docs","title":"NanoGL: Elevating 3D Rendering - Now Public with Comprehensive Documentation","url":"/news/nanogl-docs/","date":"2024-03-28","categories":[],"summary":"We are thrilled to announce the public release of NanoGL, the powerhouse behind our most sophisticated productions. NanoGL, known for its high performance and rendering capabilities in advanced applications, is now accessible to a broader community of developers.  Over the past eight years, NanoGL has evolved under the expert guidance of Pierre Lepers, one of our senior creative developers. This…"},{"uid":"hvmtl-forge-renderer","title":"HV-MTL Forge Renderer","url":"/news/hvmtl-forge-renderer/","date":"2024-03-28","categories":[],"summary":"At MakeMePulse, we harness the full power of NanoGL to push the boundaries of gaming innovation. Join us as we unveil the inner workings of Forge's rendering engine in an exclusive presentation led by our rendering specialist, Florentin."},{"uid":"exploring-the-potential-of-apple-vision-pro","title":"Exploring the Potential of Apple Vision Pro: Our favourite 5","url":"/news/exploring-the-potential-of-apple-vision-pro/","date":"2024-03-26","categories":[],"summary":"Our Vision Pro has arrived and it’s fascinating to see everyones first reactions when testing it out. Spacial computing is redefining how we interact with our surroundings through digital devices."},{"uid":"navigating-the-next-frontier-apple-vision-pro","title":"Navigating the Next Frontier: Apple Vision Pro and Spatial Computing","url":"/news/navigating-the-next-frontier-apple-vision-pro/","date":"2024-02-05","categories":[],"summary":"‘Spatial Computing’ the buzz word for 2024 Let's dive into something that for many sounds truly mind-bending: spatial computing. Positioned as the tech world's latest magic trick, and with Apple's Vision Pro  hitting the shelves, we're not just talking about future possibilities anymore – we're living them. The Apple Vision Pro effect is undeniable and with clever marketing moves like their…"},{"uid":"finger-on-the-pulse-newsletter","title":"Sign up to our Finger on the Pulse newsletter!","url":"/news/finger-on-the-pulse-newsletter/","date":"2024-01-25","categories":[],"summary":"Every month we share \"Finger on the Pulse\" newsletter, straight from the studio trenches! 🔥📬  Get an unfiltered peek into our creative endeavors, with exclusive behind-the-scenes insights, case studies and fresh project highlights.  We want to take you behind-the-dots and share not just the work but the process, faces and thinking behind makemepulse.  Don't be fashionably late to the party –…"},{"uid":"80-fwa-awards-and-counting","title":"80 FWA awards and counting 🏆🔥","url":"/news/80-fwa-awards-and-counting/","date":"2024-01-23","categories":[],"summary":"FWA awards are the ultimate digital accolade, celebrating innovation, cutting-edge design, and next level digital experiences. In December 2023, we landed our 80th FWA award win. Thanks to all the clients and collaborators who partnered with us over the past 15 years to land such a milestone. 🚀"},{"uid":"imagination-unleased-in-conversation-with-tia","title":"Imagination Unleashed, In Conversation with TIA","url":"/news/imagination-unleased-in-conversation-with-tia/","date":"2024-01-15","categories":[],"summary":"We spoke to TIA about AR/VR collaborations in the realm of interactive creativity"},{"uid":"top-10-inspiration-in-2023","title":"Top 10 inspiration from 2023","url":"/news/top-10-inspiration-in-2023/","date":"2023-12-18","categories":[],"summary":"A rewind at the top 10 projects that fueled our creativity in 2023."},{"uid":"events-thanksgiving-2023","title":"Thanks to all, and thanks for all!","url":"/news/events-thanksgiving-2023/","date":"2023-11-23","categories":[],"summary":"Wishing a very happy Thanksgiving to our incredible team, clients and partners. During this season of reflection and celebration, we want to express our deep thanks and gratitude for the past year - for the creativity, craft and collaboration. To all those celebrating today, we hope have a wonderful time with all of your loved ones."},{"uid":"press-the-gamification-of-the-beauty-industry-more-about-advertising","title":"The Odd Couple: will the relationship between gaming and beauty go the distance?","url":"/news/press-the-gamification-of-the-beauty-industry-more-about-advertising/","date":"2023-11-20","categories":[],"summary":"Sarah Cutler, Chief Growth Officer, sat down with More About Advertising to discuss the gamification of the beauty industry. Uncovering the staying power of the connection, we explore experience design, inclusivity and innovation. 'Just as beauty standards are constantly changing, the beauty industry is rapidly evolving. It’s a sector experiencing unprecedented disruption. The brands entering the…"},{"uid":"xr-holocaust-education-launching-in-2024","title":"XR Holocaust education, launching in 2024","url":"/news/xr-holocaust-education-launching-in-2024/","date":"2023-11-08","categories":[],"summary":"On the 85th Anniversary of Kristallnacht, we’re announcing a collaboration with Claims Conference and the USC Shoah Foundation - The Institute for Visual History and Education in partnership with Meta, UNESCO and the World Jewish Congress. In 2024 we’ll launch an immersive XR experience, providing a new lens to Holocaust education, and a pivotal night in history. The experience will feature…"},{"uid":"marketing-pr-manager-hiring","title":"Join the makemepulse team!","url":"/news/marketing-pr-manager-hiring/","date":"2023-09-25","categories":[],"summary":"Our team at makemepulse is expanding!  If you’re a Marketing & PR specialist with a passion for creativity, advertising, strategic communication, and cutting-edge technology, we’d love to hear from you. At makemepulse, we push the boundaries of digital experiences. Our immersive and interactive projects transform how brands engage with their audiences. We work with clients we respect and admire…"},{"uid":"were-hiring-a-social-media-marketing-manager","title":"Join the makemepulse team!","url":"/news/were-hiring-a-social-media-marketing-manager/","date":"2023-08-16","categories":[],"summary":"We're looking for an experienced Social Media Marketing Manager to join our growing team. Interested? Read on to find out more.\n makemepulse is a destination for world-class creativity and craft in the digital and interactive space. Now we’re looking for a Social Media Marketing Manager to help us practice what we preach and showcase our own work and company, to build brand awareness and drive…"},{"uid":"makemepulse-award-wins-2023-girls-who-code-girls","title":"Looking Golden! Celebrating a Season of Award Wins for Girls Who Code Girls","url":"/news/makemepulse-award-wins-2023-girls-who-code-girls/","date":"2023-06-27","categories":[],"summary":"As the team arrive back from a week on the Croisette, we’re looking back on a season of award wins for our work with the team at Girls Who Code, in collaboration with Mojo Supermarket.   We care deeply about the future of gaming, so it’s been a joy to see the buzz build around this purposeful, mission led coding experience at awards shows this year. This unique coding experience looks to inspire…"},{"uid":"makemepulse-award-wins-2023-the-french-art-directors-club","title":"Red, White & Blue: Celebrating Excellence at The French Art Directors Club","url":"/news/makemepulse-award-wins-2023-the-french-art-directors-club/","date":"2023-06-12","categories":[],"summary":"Every year, the prestigious French Art Directors Club gathers to celebrate the very best of French creativity, art and design. The awards champion the immense influence of French talent internationally, presenting accolades in national colours: Red, White and Blue. \n \nThis year, our collaboration with Spotify, Astrology Club, saw a White win in the Digital Product category. The interactive…"},{"uid":"world-earth-day-2023-makemepulse","title":"Pursuing improvement and protecting our planet","url":"/news/world-earth-day-2023-makemepulse/","date":"2023-04-20","categories":[],"summary":"For World Earth Day 2023, we want to speak to some of the ways in which we’re pursuing improvement, as well as highlighting three key projects across disciplines that speak to this mission."},{"uid":"national-pet-day","title":"Company companions","url":"/news/national-pet-day/","date":"2023-04-10","categories":[],"summary":"Paws up, pet lovers! We couldn't let today pass without a quick celebration for our beloved pets. The pack received a little extra love (and treats!) from the team to thank them for their loyalty and companionship in the hybrid workplace. Bursting into zoom calls and getting us out of the house for those lunchtime walks - here's to company companions!\n\nHappy National Pet Day all!"},{"uid":"makemepulse-digital-design-2023-showreel","title":"Introducing our 2023 Showreel!","url":"/news/makemepulse-digital-design-2023-showreel/","date":"2023-03-28","categories":[],"summary":"Drumroll, please...! We’ve been building immersive digital experiences for over 15 years, crafting brand worlds, games, and AR, VR & XR experiences. From strategic design work, to interactive events and installations, delivering on craft is a key priority for us. Our mission is to re-imagine how consumers interact with brands through emerging technologies, creating narrative rich, frictionless…"},{"uid":"spring-secret-santa-event","title":"Spring Secret Santa","url":"/news/spring-secret-santa-event/","date":"2023-03-26","categories":[],"summary":"Who says gifting is just for Christmas? For our belated holiday event, we gathered the team together for a Secret Santa. This year, we gave everyone three themes to choose from: second hand, local or handmade gifts. They did not disappoint! Check out highlights of the event below."},{"uid":"hybrid-worlds-and-how-the-metaverse-will-pave-the-way-for-entering-new-realms","title":"Hybrid worlds and how the metaverse will pave the way for entering new realms","url":"/news/hybrid-worlds-and-how-the-metaverse-will-pave-the-way-for-entering-new-realms/","date":"2021-12-14","categories":[],"summary":"While a new way of existing was made possible because of the pandemic, it has proved just how adaptable marketers and consumers can be. A hybrid world is here to stay, with virtual now offered as an add-on - something customers can opt into depending on their schedule, their other commitments and how much they want to socialise. We shouldn’t be afraid of a hybrid world. We’ve got a new realm to…"},{"uid":"beyond-fortnite-why-brands-should-build-their-own-metaverses","title":"Beyond Fortnite: Why brands should build their own metaverses","url":"/news/beyond-fortnite-why-brands-should-build-their-own-metaverses/","date":"2021-09-05","categories":[],"summary":"The metaverse is already here in games like Fortnite but brands, artists, and cultural institutions can all build their own metaverse and bring this new way of interaction into the mainstream.  Read the full article on New Digital Age."},{"uid":"the-beauty-industrys-transformation-to-beauty-tech","title":"The Beauty Industry’s Transformation to Beauty-Tech","url":"/news/the-beauty-industrys-transformation-to-beauty-tech/","date":"2021-07-04","categories":[],"summary":"Covid-19 has changed lots of things we took for granted. Hugging. Taking a sip of our friend’s cocktail. Visiting a makeup counter and trying on foundation from a tester pot – now that feels like something from a prehistoric era. According to recent research by McKinsey, prestige cosmetic and fragrance brands saw a massive decline in purchasing in 2020, ranging from 55% to 75%.  The Covid-19…"},{"uid":"design-bike-and-passion","title":"Design, bike and passion","url":"/news/design-bike-and-passion/","date":"2021-06-27","categories":[],"summary":"Hello from Nantes, France! I'm digital art director at makemepulse, a global interactive production studio in Paris. Our office has been closed since March, and like everyone we’ve been working remotely, but it’s worked so well that recently I moved entirely from Paris to Nantes - a good two or three hour journey from Paris - and will continue to work remotely when the office opens.  Read the…"},{"uid":"passions-inspirations-and-advices-for-the-next-generation","title":"Passions, inspirations and advices for the next generation","url":"/news/passions-inspirations-and-advices-for-the-next-generation/","date":"2021-06-27","categories":[],"summary":"I’m an Interactive Producer at makemepulse Paris. I've been working in the studio since I graduated in 2017. I love to say that my main mission is to make sure that everyone is happy: client, production teams, management. I also have a part in pitching and proposing ideas for campaigns to always try and push those boundaries. So pretty great missions I would say.  Read the full article on FWA."},{"uid":"next-generation-ar","title":"Next Generation AR","url":"/news/next-generation-ar/","date":"2020-12-09","categories":[],"summary":"Next Generation AR & How the arrival of LiDAR Presents New Creative Opportunities Every year we wait with anticipation for what the new iPhone will bring, and with this news, what new technologies will be available for it’s users. AR has been at the heart of many briefs and projects over recent years and with the integration of the LIDAR scanner not only in the iPad PRO but also in the iPhone 12…"},{"uid":"the-top-21-playable-interactive-websites","title":"The Top 21 Playable Interactive Websites","url":"/news/the-top-21-playable-interactive-websites/","date":"2020-10-14","categories":[],"summary":"The interactive studio makemepulse is known for its outstanding and highly creative solutions in the digital industry. Their client list speaks volumes about the quality of their work and includes names like Ubisoft, Google, Netflix, and UNICEF, among others. The project we were particularly impressed with is Nomadic Tribe, developed as a tribute to one of the best comic book artists of all time,…"},{"uid":"snapchat-2020","title":"Snapchat 2020","url":"/news/snapchat-2020/","date":"2020-08-23","categories":[],"summary":"Last year we created a snapchat AR campaign that saw 6% increase in sales in the week of launch. It had no media and some of the biggest dwell and share results that snap have seen for a brand.  As a platform, Snapchat can get results."},{"uid":"estee-lauder-turns-to-video-games-to-launch-antiaging","title":"Estée Lauder turns to video games to launch antiaging serum lineup","url":"/news/estee-lauder-turns-to-video-games-to-launch-antiaging/","date":"2020-08-09","categories":[],"summary":"Estée Lauder is turning to a seemingly unlikely way to reach customers for its new Advanced Night Repair Synchronized Multi-Recovery Complex—video gaming.  The brand’s ANRcade site is a global, mobile-focused effort with four games that mix fun with some product information from makemepulse, Paris. Backed by digital and social ads, it’s aimed at a younger audience than the brand typically…"},{"uid":"how-will-coronavirus-change-events","title":"How will coronavirus change events?","url":"/news/how-will-coronavirus-change-events/","date":"2020-05-19","categories":[],"summary":"With the pandemic making large gatherings impossible, brands, festivals and cultural institutions have been planning online alternatives. We explore how creatives and organisers are responding to the crisis, and whether it could inspire new kinds of digital experiences. Had this year gone as planned, the organisers of Hay Festival would be preparing to welcome over 200,000 visitors to the Welsh…"},{"uid":"the-work-that-made-me-nicolas-rajabaly","title":"The Work That Made Me: Nicolas Rajabaly","url":"/news/the-work-that-made-me-nicolas-rajabaly/","date":"2020-04-22","categories":[],"summary":"makemepulse CCO opens up about his creative history and the work that made him.  After graduating from the famous French school of Gobelins, Nicolas worked at various agencies in Paris before founding interactive production company 'makemepulse' in 2008, with business partner Antoine Ughetto. In leading the creation at 'makemepulse' for the last 12 years, Nicolas’ focus has been on creating new…"},{"uid":"coronavirus-crisis-the-industry-speaks-part3","title":"Coronavirus crisis: the industry speaks; part 3","url":"/news/coronavirus-crisis-the-industry-speaks-part3/","date":"2020-03-26","categories":[],"summary":"Over the course of this week we have been hearing insight and opinion from people across the global advertising industry. We asked them all one thing; How are you and your company coping with the current restrictions and what impact do you think they will have on the industry and your business? In this final post relating to that question, we hear how businesses are coping, what the potential…"},{"uid":"how-moebius-and-ghibli-studio-inspired-fwa-of-the-year","title":"How Moebius inspired FWA of the year","url":"/news/how-moebius-and-ghibli-studio-inspired-fwa-of-the-year/","date":"2020-01-30","categories":[],"summary":"Back in the Summer of 2018, when we started to plan our makemepulse 2019 wishes, we already knew we wanted it to be a really special project. It would be the fourth year, and we wanted the project to bring the entire studio team together, creating a wishes for the love of creativity and technology. We wanted to challenge ourselves to create something we were really proud of, and if we’re honest,…"},{"uid":"how-betc-and-peugeot-turned-noise-intopower","title":"How BETC and Peugeot turned noise into power","url":"/news/how-betc-and-peugeot-turned-noise-intopower/","date":"2019-11-28","categories":[],"summary":"Noise pollution and dwindling energy sources; two issues that are particularly prevalent in modern living. In a clever synergy of brand ethos and social responsibility, Peugeot and agency BETC have figured out a way to counter one issue with the other to create the first billboard that can convert excess sound into useable power. With the Recycle the noise, silence the city project, the brand,…"},{"uid":"nda-viewpoints-an-ar-and-vr-revolution-in-marketing","title":"NDA Viewpoints: An AR and VR revolution in marketing","url":"/news/nda-viewpoints-an-ar-and-vr-revolution-in-marketing/","date":"2019-10-29","categories":[],"summary":"Frederic Boyer, Head of New Business, makemepulse Fantasized about for decades in science fiction movies, Augmented Reality (AR) is now within everybody’s reach…and already in almost every pocket.  It currently exists in the form of Snapchat Lenses, Facebook or Instagram effects, ARKit and ArCore. For a long time Virtual Reality (VR) was the ‘technology du jour’ which has seemed to have settled…"},{"uid":"go-back-to-the-future-with-new-tech-twists-on-iconic-campaigns","title":"Go Back to the Future: Tech twists on iconic campaigns","url":"/news/go-back-to-the-future-with-new-tech-twists-on-iconic-campaigns/","date":"2019-05-12","categories":[],"summary":"It was the last day of Cannes Lions. In fact, it was the final session of last week for the Makers Lab in the Palais II. Everybody’s nerves and livers had taken a hammering over the past few days. But that didn’t stop a crowd of eager creatives from around the world dragging themselves along the Croisette under the beating Provençale sun to attend makemepulse’s workshop, Applying Innovative Tech…"},{"uid":"nanogl--a-crafted-webgl2-microframework","title":"NanoGL: a crafted WebGL(2) microframework","url":"/news/nanogl--a-crafted-webgl2-microframework/","date":"2017-10-22","categories":[],"summary":"Here at makemepulse we’re often tasked to produce complex and outstanding pieces in WebGL running smoothly on a variety of devices. WebGL, WebVR, AR, you name it… We always try to push ourselves and the browsers/devices to give our users the best experience possible. We’re also often asked how we do it. So today, we’d like to talk a bit about some of the tricks we use, including a framework we…"},{"uid":"for-honor-scars","title":"For Honor, Scars","url":"/news/for-honor-scars/","date":"2017-05-30","categories":[],"summary":"We recently wrote in depth about our last production, a living map made in WebGL for Ubisoft: Ghost Recon. Much to our surprise, it’s had around 4k reads (thank you!) so we decided to go deep again on our latest work, For Honor: Scars. Brace yourselves… In February 2017, Ubisoft launched a new franchise called For Honor: a competitive third-person melee fighting game mixing speed, strategy and…"},{"uid":"a-world-with-no-heroes","title":"A World With No Heroes","url":"/news/a-world-with-no-heroes/","date":"2017-04-09","categories":[],"summary":"Behind the scenes: production of a living WebGL map In February 2017 we released a campaign website to promote the launch of a new video game, Tom Clancy’s Ghost Recon Wildlands. Made in collaboration with DDB Paris for Ubisoft, noheroes.ghostrecon.com recently won the Awwwards and CSS Design Award Site of The Month (March 2017). Since there’s interest in the work we thought we’d share a bit…"},{"uid":"nanogl-experiences-for-the-nissan-platform","title":"NanoGL Experiences for the Nissan platform","url":"/news/nanogl-experiences-for-the-nissan-platform/","date":"2017-03-08","categories":[],"summary":"Nissan has revealed in 2016 the “special series” for the brand new Juke and a new version of the Micra. Each car is available in several trim levels and offers specific packs to customise your vehicle. For this occasion, DigitasLBi has come up with an experience that displays the cars in real time 3D directly on the Nissan platform : a simple concept, a clean UI, and an optimal realism. It’s an…"},{"uid":"aimen-the-pontifical-artificial-intelligence","title":"AiMEN, the Pontifical Artificial Intelligence","url":"/news/aimen-the-pontifical-artificial-intelligence/","date":"2017-02-26","categories":[],"summary":"From Paolo Sorrentino, director of the Academy Award®-winning film ‘The Great Beauty,’ ‘The Young Pope’ tells the controversial story of the beginning of Pius XIII’s pontificate. Born Lenny Belardo, he is a complex and conflicted character, so conservative in his choices as to border on obscurantism, yet full of compassion towards the weak and poor. The first American pope, Pius XIII is a man of…"},{"uid":"behind-the-scenes-the-nightlight-a-vr-experience","title":"The Nightlight, a VR experience","url":"/news/behind-the-scenes-the-nightlight-a-vr-experience/","date":"2017-01-12","categories":[],"summary":"Virtual Reality was all the rage in the past year, this buzzword was used and abused often to simply describe a 360° video played in a cardboard. For us, a VR project needs to have real time stereoscopic 3D rendered in a headset. The user has to be able to interact with his/her environment to create immersion and a close-to-reality experience. That premise guided our work and was challenged at…"},{"uid":"facebook-bot-messenger","title":"Facebook Bot Messenger","url":"/news/facebook-bot-messenger/","date":"2016-06-19","categories":[],"summary":"With over 900 million active users per month, Facebook Messenger is one off the most popular mobile application. As announced by Facebook a few month ago, it is now possible for developers to connect with people who use Messenger with the bots for the Messenger Platform. Bots can provide anything from automated subscription content like weather and traffic updates, to customized communications…"},{"uid":"renault-megane-experience","title":"Renault Megane Experience","url":"/news/renault-megane-experience/","date":"2016-05-31","categories":[],"summary":"For the launch of the All-new Renault Megane, according to the new TV Spot’s base line : “Activate your sensations”, we have created an interactive experience, led by We Are Social, using test drive data which give an IRL meaning to the whole Renault Megane Experience campaign. Hundreds of drivers performed three tests on race tracks with the new Renault Megane. We analyzed and merged the data we…"},{"uid":"the-moviepass-quest","title":"The\nMoviePass Quest","url":"/news/the-moviepass-quest/","date":"2016-04-18","categories":[],"summary":"The campaign brief was quite simple. We wanted to offer a true experience for the user, tell him a story, immerse him in the center of this universe. Valerian’s universe is composed of two key elements : time travel and space travel. The story-telling is wrapped around these two elements: the goal is simple, find fragments of MoviePass through space and time. The adventure starts with the…"},{"uid":"the-making-of-insidekristallnacht","title":"The making of InsideKristallnacht","url":"/news/the-making-of-insidekristallnacht/","date":null,"categories":[],"summary":"Focusing on the events of November 9-10, 1938. Inside Kristallnacht features Kristallnacht survivor Dr. Charlotte Knobloch as she guides users through interactive reconstructions of spaces. \nThe experience is available on desktop, mobile and webXR.\nTo bring a story like this to life, we knew it would require a lot of assets and an intricate design. From the outset, we aimed to integrate the tech…"},{"uid":"whats-your-favourite-scary-movie","title":"What’s your favourite scary movie?","url":"/news/whats-your-favourite-scary-movie/","date":null,"categories":[],"summary":"We asked some of the team for their favourite horror movie recommendations and this is what they said."},{"uid":"makemepulse-strengthens-uk-global-positioning-with-new-hires","title":"makemepulse strengthens UK & global positioning with new hires","url":"/news/makemepulse-strengthens-uk-global-positioning-with-new-hires/","date":null,"categories":[],"summary":"Jen Moss, Norra Abdul Rahim, and Mélissa Klaus are joining the award-winning interactive production & design studio"},{"uid":"international-womens-day-who-inspires-you","title":"INTERNATIONAL WOMEN'S DAY - Who Inspires You?","url":"/news/international-womens-day-who-inspires-you/","date":null,"categories":[],"summary":"Today, on International Women’s Day, we want to celebrate the achievements and ongoing fight for women’s rights all around the world and reflect on the progress that has been made towards gender equality. At makemepulse we strive to create and maintain a workplace where both women and men are treated equally, and where we can collectively work towards creating a better environment for all! We are…"},{"uid":"magical-reflections-a-webxr-experience-powered-by-nanogl","title":"Magical Reflections, a WebXR experience powered by NanoGL","url":"/news/magical-reflections-a-webxr-experience-powered-by-nanogl/","date":null,"categories":[],"summary":"To support Johan Erdmann Hummel exhibit at Alte Nationalgalerie, we created a virtual art experience which leads into one emblematic painting from the artist, The Granite Dish in the Berlin Lustgarten. In this painting, users are able to move freely, discover the art piece from the inside and take pictures to share with the community.  \nThere is one twist, the project has to be accessible in VR…"}],"services":[{"name":"Content","uid":"content","url":"/case-studies/service/content/"},{"name":"Immersive Experiences","uid":"immersive-experiences","url":"/case-studies/service/immersive-experiences/"},{"name":"Product","uid":"product","url":"/case-studies/service/product/"},{"name":"Strategy","uid":"strategy","url":"/case-studies/service/strategy/"},{"name":"Design","uid":"design","url":"/case-studies/service/design/"},{"name":"AI","uid":"ai","url":"/case-studies/service/ai/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/service/gaming/"},{"name":"Web3","uid":"web3","url":"/case-studies/service/web3/"},{"name":"Virtual Worlds","uid":"virtual-worlds","url":"/case-studies/service/virtual-worlds/"},{"name":"AR / VR / XR","uid":"ar-vr-xr","url":"/case-studies/service/ar-vr-xr/"},{"name":"Installations","uid":"installations","url":"/case-studies/service/installations/"},{"name":"Digital Platforms & Commerce","uid":"digital-platforms-commerce","url":"/case-studies/service/digital-platforms-commerce/"},{"name":"Real-Time 3D","uid":"real-time-3d","url":"/case-studies/service/real-time-3d/"}],"industries":[{"name":"Financial Services","uid":"financial-services","url":"/case-studies/industry/financial-services/"},{"name":"Gaming","uid":"gaming","url":"/case-studies/industry/gaming/"},{"name":"Automotive","uid":"automotive","url":"/case-studies/industry/automotive/"},{"name":"FMCG","uid":"fmcg","url":"/case-studies/industry/fmcg/"},{"name":"Entertainment","uid":"entertainment","url":"/case-studies/industry/entertainment/"},{"name":"B2B","uid":"b2b","url":"/case-studies/industry/b2b/"},{"name":"Technology","uid":"technology","url":"/case-studies/industry/technology/"},{"name":"Arts & Culture","uid":"arts-culture","url":"/case-studies/industry/arts-culture/"},{"name":"Retail","uid":"retail","url":"/case-studies/industry/retail/"},{"name":"Luxury","uid":"luxury","url":"/case-studies/industry/luxury/"},{"name":"Beauty","uid":"beauty","url":"/case-studies/industry/beauty/"},{"name":"Charity & NFP","uid":"charity-nfp","url":"/case-studies/industry/charity-nfp/"},{"name":"Sport","uid":"sport","url":"/case-studies/industry/sport/"},{"name":"Alcohol","uid":"alcohol","url":"/case-studies/industry/alcohol/"}]}