Powermatte Lipstick Game
Play Your Power
An Original Project for Nars
30 Years of NARS
An editorial anniversary landing page
Celebrating rule breaking beauty
- Design
An editorial anniversary landing page
We partnered again with NARS to celebrate a big brand milestone, their 30th Anniversary. Heroing NARS’ history, iconic products and brand storytelling, we created an impactful landing page experience, driving brand awareness and delivering exclusive content for fans to journey through.
Celebrating the journey of beauty innovation
Our immersive scrolling approach invites exploration through each defined chapter. Sleek and editorial in design, the digital experience is a visually impactful, celebratory spotlight on the beloved beauty brand. Diving through themes, users can discover video content, photography, intimate storytelling and more.
A timeless, non-chronological approach
François Nars has attributed the success of his products to their ability to align with trends, whilst maintaining a timeless quality, much like a ‘Saint Laurent suit.’ A chronological approach to this anniversary experience felt too fixed: we opted for a more fluid structure, reflecting how the past shapes both the present and future too: then, now, NARS.
In the 80s and 90s, beauty editorials were powerful catalysts in shaping NARS’ reputation. A testament to the makeup artist's boundless creativity, the iconic Multiple product was born amidst the lens of a Harper’s Bazaar photoshoot in 1996. Our creative approach took strong inspiration from editorial style in a nod to this heritage.
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