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A contextual prompt bar and subtle interactive cues guide the journey without ever feeling technical or “bot-like.” The interface unfolds through a seamless, social-inspired flow, removing friction while preserving a sense of calm exploration.",[],{"type":110,"text":344,"spans":345,"direction":101},"Visually, frosted glass effects, soft blur and hand-drawn sketch details reinforce a crafted sensibility that mirrors Brunello Cucinelli’s brands DNA, moving the platform beyond a purely transactional space, closer to the sense of welcome and depth of knowledge found in a physical boutique.",[],{"type":110,"text":347,"spans":348,"direction":101},"A human centred model for agentic e-commerce",[349],{"start":52,"end":350,"type":339},44,{"type":110,"text":352,"spans":353,"direction":101},"The Brunello Cucinelli e-commerce platform introduces a new model for AI-led digital commerce, one where AI is designed to remain deeply human. Built around intent rather than pages, the experience listens, understands and adapts in real time, creating a personalised journey that feels welcoming, considered and crafted, while remaining fully aligned with the brand’s values and commercial expectations.",[],{"type":110,"text":355,"spans":356,"direction":101},"Early performance data shows increased dwell time and deeper exploration across the product offering, translating into stronger engagement and early conversion signals compared to traditional e-commerce.",[357],{"start":52,"end":358,"type":144},203,"simple_text$88663027-0f10-465b-944f-37d3892e51ca",{"variation":192,"version":122,"items":361,"primary":362,"id":369,"slice_type":204,"slice_label":10},[],{"bg_color":10,"image":363,"video":368,"caption":10,"rounded":118},{"dimensions":364,"alt":48,"copyright":10,"url":365,"id":366,"edit":367},{"width":46,"height":197},"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002FaXJWAAIvOtkhB08n_module_grid-desktop.jpg?auto=format,compress","aXJWAAIvOtkhB08n",{"x":52,"y":52,"zoom":53,"background":54},{"link_type":202},"simple_image$1e5a9810-c89b-4132-b84d-7ef8596bd576",{"variation":121,"version":122,"items":371,"primary":410,"id":411,"slice_type":412,"slice_label":10},[372,378,384,390,396,402],{"question":373,"answer":374},"Who designed Brunello Cucinelli's AI e-commerce?",[375],{"type":110,"text":376,"spans":377,"direction":101},"makemepulse designed and delivered it, together with Brunello Cucinelli and as sole partner to Solomei AI, whose multi-agent platform Callimacus powers the experience. 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