Preview of the game : Echo

Echos

Discover 50 Geolocalized AR stories.

The Division 2 for Ubisoft

Post-apocalyptic world

  • AR + VR + MR
  • CHATBOTS + AI

To generate hype ahead of the Division 2 launch we created an immersive experience to show what post-apocalyptic life could be like, if events from the game took place in your area. Positioning facebook messenger as the AI users are fed site-specific native AR content to unlock the narrative created especially to promote the game. With clever geo-location integration users can participate in the experience in 160 countries and unlock in-game rewards as they go.

Extract of the project : shapes of lights fighting on the street
The Division 2 - Echos

50 stories representing daily scenes of survival

The success of the series of games is based on how the dystopian world where mankind fights for survival feels anchored in reality. What better way to demonstrate this than bringing narrative from the game and it’s characters into the real world.

We created 50 stories representing daily scenes of survival linked to site specific locations, for example the pharmacy, fuel station, church and bank. I.S.A.C, the chatbot from the game has taken over Facebook messenger and is driving you through the experience, encouraging you to participate in as many of the stories as possible to unlock in-game reward.

Gif : 3D print of the echo
Extract of the mobile : echos on the street
Gif of an interface detail : live now
Gif of an interface detail : map
Gif of an interface detail : progress
Gif of an interface detail : rewards

Engaging narrative, gaming visuals developed exclusively for social AR, multi-faceted creative output working across multiple touch points within Facebook.

Gallery
Gif of an interface detail : messenger bot
Gif of an interface detail : rewards
Gif of an interface detail : echos
Gif of an interface detail : weapon
Mosaic of extracts of the project
Key
Results

1.2 million ECHOES (AR content) watched

8300 hours of AR content was viewed

More than 300,000 players in less than 2 weeks

Project
References
Awards
  • Bronze (Digital Craft)
  • Bronze (Mobile activation)
  • FWA of the Day
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