[{"data":1,"prerenderedAt":595},["ShallowReactive",2],{"settings:minimal":3,"casestudy:echos":40},{"offices":4,"business":19,"say_hi":33},[5,12],{"title":6,"address":7,"address_street_address":8,"address_postal_code":9,"address_locality":6,"address_address_region":10,"address_country":11,"telephone":10},"Paris","38 rue Legendre\n75017 Paris","38 rue Legendre","75017",null,"France",{"title":13,"address":14,"address_street_address":15,"address_postal_code":16,"address_locality":13,"address_address_region":17,"address_country":18,"telephone":10},"London","Becket House\n1 Lambeth Palace Road\nLondon\nSE1 7EU","Becket House\n1 Lambeth Palace Road","SE1 7EU","England","United Kingdom",[20,22,24,27,30],{"title":11,"email":21},"sales@makemepulse.com",{"title":18,"email":23},"uk@makemepulse.com",{"title":25,"email":26},"United States East Coast","eastcoast@makemepulse.com",{"title":28,"email":29},"United States Mid West","midwest@makemepulse.com",{"title":31,"email":32},"United States West Coast","westcoast@makemepulse.com",[34,37],{"title":35,"email":36},"Apply now","jobs@makemepulse.com",{"title":38,"email":39},"Contact","contact@makemepulse.com",{"uid":41,"first_publication_date":42,"last_publication_date":43,"cover_image":44,"title":101,"edito_title":106,"caption":111,"edito_content":112,"cta_link":117,"cta_label":10,"is_makemeplay":10,"body":119,"main_secondary_color":195,"minor_secondary_color":296,"header_logo_color":195,"categories":337,"client_credits":387,"partner_credits":395,"press":406,"awards":413,"selected":430,"seo_title":155,"seo_description":579,"og_type":580,"og_image":581},"echos","2020-02-26T18:38:13+0000","2026-10-19T20:40:35+0000",{"dimensions":45,"alt":48,"copyright":10,"url":49,"id":50,"edit":51,"desktop":55,"grid_mobile":62,"grid_small":70,"hover":78,"grid":85,"mobile":93},{"width":46,"height":47},3200,1504,"Preview of the game : Echo","https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F89b985a7-5964-4bcf-b03b-f41e81ed99cd_Ubisoft_TheDivision2-Echo_Cover_1600x752.png?auto=compress,format","XuoUVhAAACQAdhW-",{"x":52,"y":52,"zoom":53,"background":54},0,1,"transparent",{"dimensions":56,"alt":48,"copyright":10,"url":59,"id":50,"edit":60},{"width":57,"height":58},1600,752,"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F89b985a7-5964-4bcf-b03b-f41e81ed99cd_Ubisoft_TheDivision2-Echo_Cover_1600x752.png?auto=compress,format&rect=0,0,3200,1504&w=1600&h=752",{"x":52,"y":52,"zoom":61,"background":54},0.5,{"dimensions":63,"alt":48,"copyright":10,"url":66,"id":50,"edit":67},{"width":64,"height":65},336,208,"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F89b985a7-5964-4bcf-b03b-f41e81ed99cd_Ubisoft_TheDivision2-Echo_Cover_1600x752.png?auto=compress,format&rect=383,0,2430,1504&w=336&h=208",{"x":68,"y":52,"zoom":69,"background":54},-53,0.13829787234042554,{"dimensions":71,"alt":48,"copyright":10,"url":74,"id":50,"edit":75},{"width":72,"height":73},480,304,"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F89b985a7-5964-4bcf-b03b-f41e81ed99cd_Ubisoft_TheDivision2-Echo_Cover_1600x752.png?auto=compress,format&rect=411,0,2375,1504&w=480&h=304",{"x":76,"y":52,"zoom":77,"background":54},-83,0.20212765957446807,{"dimensions":79,"alt":48,"copyright":10,"url":82,"id":50,"edit":83},{"width":80,"height":81},278,131,"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F89b985a7-5964-4bcf-b03b-f41e81ed99cd_Ubisoft_TheDivision2-Echo_Cover_1600x752.png?auto=compress,format&rect=0,0,3192,1504&w=278&h=131",{"x":52,"y":52,"zoom":84,"background":54},0.08710106382978723,{"dimensions":86,"alt":48,"copyright":10,"url":89,"id":50,"edit":90},{"width":87,"height":88},1120,624,"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F89b985a7-5964-4bcf-b03b-f41e81ed99cd_Ubisoft_TheDivision2-Echo_Cover_1600x752.png?auto=compress,format&rect=251,0,2699,1504&w=1120&h=624",{"x":91,"y":52,"zoom":92,"background":54},-104,0.4148936170212766,{"dimensions":94,"alt":48,"copyright":10,"url":97,"id":50,"edit":98},{"width":95,"height":96},376,640,"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F89b985a7-5964-4bcf-b03b-f41e81ed99cd_Ubisoft_TheDivision2-Echo_Cover_1600x752.png?auto=compress,format&rect=663,0,884,1504&w=376&h=640",{"x":99,"y":52,"zoom":100,"background":54},-282,0.425531914893617,[102],{"type":103,"text":104,"spans":105},"heading1","Echos",[],[107],{"type":108,"text":109,"spans":110},"heading3","Discover 50 Geolocalized AR stories.",[],"The Division 2\nfor Ubisoft",[113],{"type":114,"text":115,"spans":116},"paragraph","To generate hype ahead of the Division 2 launch we created an immersive experience to show what post-apocalyptic life could be like, if events from the game took place in your area. Positioning facebook messenger as the AI users are fed site-specific native AR content to unlock the narrative created especially to promote the game. With clever geo-location integration users can participate in the experience in 160 countries and unlock in-game rewards as they go.",[],{"link_type":118},"Any",[120,157,175,191,206,220,232,252,262,300,314,328],{"variation":121,"version":122,"items":123,"primary":125,"id":156,"slice_type":144,"slice_label":10},"default","initial",[124],{},{"bg_color":10,"poster":126,"video_embed":142,"video_title":155},{"dimensions":127,"alt":130,"copyright":10,"url":131,"id":132,"edit":133,"mobile":135},{"width":128,"height":129},2560,1440,"Extract of the project : shapes of lights fighting on the street","https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002Fb2bae4ca-9e66-4e50-88b5-dea51286a9fa_Division2_Echo_Video_1280x720.jpg?auto=compress,format","XuoUixAAACIAdhax",{"x":52,"y":52,"zoom":53,"background":134},"#fff",{"dimensions":136,"alt":130,"copyright":10,"url":138,"id":132,"edit":139},{"width":64,"height":137},184,"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002Fb2bae4ca-9e66-4e50-88b5-dea51286a9fa_Division2_Echo_Video_1280x720.jpg?auto=compress,format&rect=0,15,2560,1402&w=336&h=184",{"x":52,"y":140,"zoom":141,"background":134},-2,0.13125,{"embed_url":143,"type":144,"version":145,"title":146,"author_name":147,"author_url":148,"provider_name":149,"provider_url":150,"cache_age":10,"thumbnail_url":151,"thumbnail_width":72,"thumbnail_height":152,"html":153,"width":72,"height":154},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=kY9nbK70l60&list=PLy7DYkKb84Y8elKZcVTDrerE9i4P_mTOU&index=5&t=0s","video","1.0","Case Study Ubisoft - ECHO","make me pulse","https:\u002F\u002Fwww.youtube.com\u002Fchannel\u002FUCo0zHygJKrK4obci3u835RQ","YouTube","https:\u002F\u002Fwww.youtube.com\u002F","https:\u002F\u002Fi.ytimg.com\u002Fvi\u002FkY9nbK70l60\u002Fhqdefault.jpg",360,"\u003Ciframe width=\"480\" height=\"270\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FkY9nbK70l60?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen>\u003C\u002Fiframe>",270,"The Division 2 - Echos","video$47141db4-6bc3-4643-9371-576dbbf74b7e",{"variation":121,"version":122,"items":158,"primary":160,"id":173,"slice_type":174,"slice_label":10},[159],{},{"bg_color":10,"quote":161,"quoted":165,"text":166},[162],{"type":114,"text":163,"spans":164},"50 stories representing daily scenes of survival",[],false,[167,170],{"type":114,"text":168,"spans":169},"The success of the series of games is based on how the dystopian world where mankind fights for survival feels anchored in reality. What better way to demonstrate this than bringing narrative from the game and it’s characters into the real world.",[],{"type":114,"text":171,"spans":172},"We created 50 stories representing daily scenes of survival linked to site specific locations, for example the pharmacy, fuel station, church and bank. I.S.A.C, the chatbot from the game has taken over Facebook messenger and is driving you through the experience, encouraging you to participate in as many of the stories as possible to unlock in-game reward.",[],"quote_text$d74d117e-e88a-4b5b-8311-534e949bff73","quote_text",{"variation":121,"version":122,"items":176,"primary":178,"id":189,"slice_type":190,"slice_label":10},[177],{},{"bg_color":10,"image":179,"video":187,"caption":10,"rounded":165},{"dimensions":180,"alt":183,"copyright":10,"url":184,"id":185,"edit":186},{"width":181,"height":182},1000,573,"Gif : 3D print of the echo","https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F8f35c95b-3d62-4db8-9d46-c907927e2662_Division2_Echo.gif?auto=compress,format","XuoVPhAAACIAdhnx",{"x":52,"y":52,"zoom":53,"background":134},{"link_type":188},"Media","simple_image$c29415a3-4419-4fc8-b6c0-ccf3f9f03736","simple_image",{"variation":121,"version":122,"items":192,"primary":194,"id":205,"slice_type":190,"slice_label":10},[193],{},{"bg_color":195,"image":196,"video":204,"caption":10,"rounded":165},"#f16f32",{"dimensions":197,"alt":200,"copyright":10,"url":201,"id":202,"edit":203},{"width":198,"height":199},2240,1240,"Extract of the mobile : echos on the street","https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F42f5605e-f58b-41d1-ba12-b65798915f6a_Division2_Echo-Tryptique.png?auto=compress,format","XuoVvBAAACMAdhuy",{"x":52,"y":52,"zoom":53,"background":54},{"link_type":188},"simple_image$fb191762-737c-4181-84fc-c48e824a6001",{"variation":121,"version":122,"items":207,"primary":209,"id":219,"slice_type":190,"slice_label":10},[208],{},{"bg_color":10,"image":210,"video":218,"caption":10,"rounded":165},{"dimensions":211,"alt":214,"copyright":10,"url":215,"id":216,"edit":217},{"width":212,"height":213},1400,800,"Gif of an interface detail : live now","https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F112abb32-7edd-4682-bdea-34c0839e8a4d_Division2_Echo-gif02.gif?auto=compress,format","XuoWAhAAACAAdhwk",{"x":52,"y":52,"zoom":53,"background":134},{"link_type":188},"simple_image$b3696e3a-e08c-452a-b69b-56ac6f2bdccc",{"variation":121,"version":122,"items":221,"primary":223,"id":231,"slice_type":190,"slice_label":10},[222],{},{"bg_color":10,"image":224,"video":230,"caption":10,"rounded":165},{"dimensions":225,"alt":226,"copyright":10,"url":227,"id":228,"edit":229},{"width":212,"height":213},"Gif of an interface detail : map","https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F2e4b734c-bba8-43ce-978a-421aa108ff00_Division2_Echo-gif03.gif?auto=compress,format","XuoWQxAAACMAdhyT",{"x":52,"y":52,"zoom":53,"background":134},{"link_type":188},"simple_image$bc67ddc7-72b9-4763-9394-3ee4e48e6444",{"variation":121,"version":122,"items":233,"primary":235,"id":250,"slice_type":251,"slice_label":10},[234],{},{"bg_color":10,"image_left":236,"video_left":242,"caption_left":10,"image_right":243,"video_right":249,"caption_right":10},{"dimensions":237,"alt":238,"copyright":10,"url":239,"id":240,"edit":241},{"width":213,"height":213},"Gif of an interface detail : progress","https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F7873342b-b672-4d11-94f9-87b0466f792d_Division2_Echo-twinImage-left.gif?auto=compress,format","XuoWwxAAACQAdh1a",{"x":52,"y":52,"zoom":53,"background":134},{"link_type":188},{"dimensions":244,"alt":245,"copyright":10,"url":246,"id":247,"edit":248},{"width":213,"height":213},"Gif of an interface detail : rewards","https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F4211f16b-713c-4ca3-a679-8f2b018e5810_Division2_Echo-twinImage-right.gif?auto=compress,format","XuoWxBAAACIAdh1b",{"x":52,"y":52,"zoom":53,"background":134},{"link_type":188},"twin_images$6b007a95-5450-4f46-8fed-91a4ab280df5","twin_images",{"variation":121,"version":122,"items":253,"primary":255,"id":260,"slice_type":261,"slice_label":10},[254],{},{"bg_color":10,"text":256},[257],{"type":114,"text":258,"spans":259},"Engaging narrative, gaming visuals developed exclusively for social AR, multi-faceted creative output working across multiple touch points within Facebook.",[],"simple_text$2ddf344a-ba67-4d55-ba60-a12f2d2e0f89","simple_text",{"variation":121,"version":122,"items":263,"primary":295,"id":298,"slice_type":299,"slice_label":10},[264,272,279,287],{"image":265,"video":271},{"dimensions":266,"alt":267,"copyright":10,"url":268,"id":269,"edit":270},{"width":96,"height":199},"Gif of an interface detail : messenger bot","https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002Ffe8799c4-d918-4ba0-a853-f77874531708_Division2_Echo-Slide-image-01.png?auto=compress,format","XuoXQxAAACQAdh9G",{"x":52,"y":52,"zoom":53,"background":54},{"link_type":188},{"image":273,"video":278},{"dimensions":274,"alt":245,"copyright":10,"url":275,"id":276,"edit":277},{"width":96,"height":199},"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F3eed0d0e-bca8-493e-a5c4-e7513860267c_Division2_Echo-Slide-image-03.png?auto=compress,format","XuoXRRAAACIAdh9Q",{"x":52,"y":52,"zoom":53,"background":54},{"link_type":188},{"image":280,"video":286},{"dimensions":281,"alt":282,"copyright":10,"url":283,"id":284,"edit":285},{"width":96,"height":199},"Gif of an interface detail : echos","https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F2ceb2bda-2c4c-4d7e-9600-f1afb79c89ca_Division2_Echo-Slider-Image-04.png?auto=compress,format","XuoXRRAAACQAdh9R",{"x":52,"y":52,"zoom":53,"background":54},{"link_type":188},{"image":288,"video":294},{"dimensions":289,"alt":290,"copyright":10,"url":291,"id":292,"edit":293},{"width":96,"height":199},"Gif of an interface detail : weapon","https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F686bbea2-79bd-40e0-a99a-4234756eecec_Division2_Echo-Slide-image-02.png?auto=compress,format","XuoXRRAAACIAdh9S",{"x":52,"y":52,"zoom":53,"background":54},{"link_type":188},{"bg_color":296,"title":297,"sub_title":10,"rounded":165},"#f2f2f2",[],"slider$4b324d0e-6ad9-4ec5-8c03-a882e3fff766","slider",{"variation":121,"version":122,"items":301,"primary":303,"id":313,"slice_type":190,"slice_label":10},[302],{},{"bg_color":10,"image":304,"video":306,"caption":10,"rounded":165},{"alt":305},"Echos - Makemepulse",{"link_type":188,"key":307,"kind":308,"id":309,"url":310,"name":311,"size":312},"0b417c1d-f343-4f65-b015-666369443ac7","file","XvSodBQAAO0ltEt8","https:\u002F\u002Fmakemepulse.cdn.prismic.io\u002Fmakemepulse\u002F0a31592e-dc61-4fc0-8aff-21bce333e315_ECHOs+-+The+Division+2+-+Echo+Firemen.mp4","ECHOs - The Division 2 - Echo Firemen.mp4","4604544","simple_image$e5ce5767-2b8a-4120-be01-6e2d7a9d9ad5",{"variation":121,"version":122,"items":315,"primary":317,"id":326,"slice_type":190,"slice_label":327},[316],{},{"bg_color":10,"image":318,"video":325,"caption":10,"rounded":165},{"dimensions":319,"alt":321,"copyright":10,"url":322,"id":323,"edit":324},{"width":46,"height":320},1888,"Mosaic of extracts of the project","https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F0dddfa20-81d7-4b5b-8e48-10e013b0d2f6_Division2_Full4_1600x944.jpg?auto=compress,format","XuoXfRAAACIAdiBd",{"x":52,"y":52,"zoom":53,"background":134},{"link_type":188},"simple_image$b28035bd-4fe2-4565-9132-bb8e362b5432","full",{"variation":121,"version":122,"items":329,"primary":332,"id":335,"slice_type":336,"slice_label":10},[330],{"text":331},[],{"bg_color":10,"title":333,"subtitle":334},[],[],"key_results$bde8c82f-b0d0-434f-a7e3-265b1689e0dd","key_results",[338,351,360,369,378],{"category":339},{"id":340,"type":341,"tags":342,"lang":343,"slug":344,"first_publication_date":345,"last_publication_date":43,"uid":346,"data":347,"link_type":349,"key":350,"isBroken":165},"ZdSmBxAAAFMl1pxx","case_study_category",[],"en-us","ar--vr--xr","2024-02-20T13:15:52+0000","ar-vr-xr",{"name":348},"AR \u002F VR \u002F XR","Document","92b477bd-5d29-46ea-aed4-383d58aa4dcf",{"category":352},{"id":353,"type":341,"tags":354,"lang":343,"slug":355,"first_publication_date":356,"last_publication_date":43,"uid":355,"data":357,"link_type":349,"key":359,"isBroken":165},"XlQJixAAACcArf8i",[],"ai","2020-02-25T16:33:18+0000",{"name":358},"AI","4b602506-9922-4643-ac28-2c857f877f98",{"category":361},{"id":362,"type":341,"tags":363,"lang":343,"slug":364,"first_publication_date":365,"last_publication_date":43,"uid":364,"data":366,"link_type":349,"key":368,"isBroken":165},"ZdSlrBAAAGcl1pr0",[],"immersive-experiences","2024-02-20T13:14:22+0000",{"name":367},"Immersive Experiences","a45cb852-b5c1-46e1-ac3c-2a46ca5524c3",{"category":370},{"id":371,"type":341,"tags":372,"lang":343,"slug":373,"first_publication_date":374,"last_publication_date":43,"uid":373,"data":375,"link_type":349,"key":377,"isBroken":165},"ZdSmGBAAADwl1pzI",[],"gaming","2024-02-20T13:16:10+0000",{"name":376},"Gaming","04459dd7-dbbe-4eae-8aa3-dbcbc9e95109",{"category":379},{"id":380,"type":341,"tags":381,"lang":343,"slug":382,"first_publication_date":383,"last_publication_date":43,"uid":382,"data":384,"link_type":349,"key":386,"isBroken":165},"ZdSmQRAAAHYl1p2K",[],"real-time-3d","2024-02-20T13:16:52+0000",{"name":385},"Real-Time 3D","81b90084-48fc-4434-a610-dc1c7e0ddd94",[388],{"name":389,"link":390},"Ubisoft",{"link_type":391,"key":392,"url":393,"target":394},"Web","b603a343-6f7b-41e3-b086-8b61ff421a7a","https:\u002F\u002Fwww.ubisoft.com\u002F","_blank",[396,401],{"name":397,"link":398},"DDB Paris",{"link_type":391,"key":399,"url":400,"target":394},"663c0a5d-eb34-45cd-8ac8-4e2baf396290","https:\u002F\u002Fwww.ddb.fr\u002F",{"name":402,"link":403},"Press Play on Tape",{"link_type":391,"key":404,"url":405,"target":394},"f0509cea-beec-42c6-be0f-4517c40cd339","https:\u002F\u002Fpressplayontape.fr\u002F",[407],{"press_title":408,"link":409,"source":412},"Insights... The Division 2 - ECHOS",{"link_type":391,"key":410,"url":411,"target":394},"ee9ff5c4-3b6e-4474-a1ae-e80ae2be8f1e","https:\u002F\u002Fthefwa.com\u002Farticle\u002Finsights-the-division-2-echos","FWA",[414,424],{"variation":121,"version":122,"items":415,"primary":420,"id":422,"slice_type":423,"slice_label":10},[416,418],{"mention":417},"Bronze (Digital Craft)",{"mention":419},"Bronze (Mobile activation)",{"type":421},"Cannes Lions","awards$5e28c559-0dcd-496b-aaa0-0459f162168b","awards",{"variation":121,"version":122,"items":425,"primary":428,"id":429,"slice_type":423,"slice_label":10},[426],{"mention":427},"FWA of the Day",{"type":412},"awards$58358a6f-9058-401c-af33-e56e37505dfc",[431,482,530],{"case_study":432},{"id":433,"type":434,"tags":435,"lang":343,"slug":436,"first_publication_date":437,"last_publication_date":438,"uid":436,"data":439,"link_type":349,"key":481,"isBroken":165},"XoW-jBAAACIAnk5L","case_study",[],"ghost-recon-wildlands","2020-04-02T10:33:09+0000","2026-10-21T12:46:42+0000",{"edito_title":440,"caption":444,"title":445,"cover_image":449,"main_secondary_color":480},[441],{"type":108,"text":442,"spans":443},"A world with no heroes",[],"A collaboration with\nDDB Paris for Ubisoft",[446],{"type":103,"text":447,"spans":448},"Ghost Recon Wildlands",[],{"dimensions":450,"alt":451,"copyright":10,"url":452,"id":453,"edit":454,"desktop":455,"grid_mobile":459,"grid_small":463,"hover":467,"grid":471,"mobile":475},{"width":46,"height":47},"Extract of the game : mountains landscape","https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002Fc4870405-fbdc-4b7a-b0c4-9a90fc1df731_Al-Safar_Cover_1600x752.jpg?auto=compress,format","XoW1kxAAACIAniUz",{"x":52,"y":52,"zoom":53,"background":134},{"dimensions":456,"alt":451,"copyright":10,"url":457,"id":453,"edit":458},{"width":57,"height":58},"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002Fc4870405-fbdc-4b7a-b0c4-9a90fc1df731_Al-Safar_Cover_1600x752.jpg?auto=compress,format&rect=0,0,3200,1504&w=1600&h=752",{"x":52,"y":52,"zoom":61,"background":134},{"dimensions":460,"alt":451,"copyright":10,"url":461,"id":453,"edit":462},{"width":64,"height":65},"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002Fc4870405-fbdc-4b7a-b0c4-9a90fc1df731_Al-Safar_Cover_1600x752.jpg?auto=compress,format&rect=383,0,2430,1504&w=336&h=208",{"x":68,"y":52,"zoom":69,"background":134},{"dimensions":464,"alt":451,"copyright":10,"url":465,"id":453,"edit":466},{"width":72,"height":73},"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002Fc4870405-fbdc-4b7a-b0c4-9a90fc1df731_Al-Safar_Cover_1600x752.jpg?auto=compress,format&rect=411,0,2375,1504&w=480&h=304",{"x":76,"y":52,"zoom":77,"background":134},{"dimensions":468,"alt":451,"copyright":10,"url":469,"id":453,"edit":470},{"width":80,"height":81},"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002Fc4870405-fbdc-4b7a-b0c4-9a90fc1df731_Al-Safar_Cover_1600x752.jpg?auto=compress,format&rect=0,0,3192,1504&w=278&h=131",{"x":52,"y":52,"zoom":84,"background":134},{"dimensions":472,"alt":451,"copyright":10,"url":473,"id":453,"edit":474},{"width":87,"height":88},"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002Fc4870405-fbdc-4b7a-b0c4-9a90fc1df731_Al-Safar_Cover_1600x752.jpg?auto=compress,format&rect=251,0,2699,1504&w=1120&h=624",{"x":91,"y":52,"zoom":92,"background":134},{"dimensions":476,"alt":451,"copyright":10,"url":477,"id":453,"edit":478},{"width":95,"height":96},"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002Fc4870405-fbdc-4b7a-b0c4-9a90fc1df731_Al-Safar_Cover_1600x752.jpg?auto=compress,format&rect=1159,0,884,1504&w=376&h=640",{"x":479,"y":52,"zoom":100,"background":134},-493,"#d78a43","3ce2bf2b-5d5d-49f2-8e38-45e0baf24b44",{"case_study":483},{"id":484,"type":434,"tags":485,"lang":343,"slug":486,"first_publication_date":487,"last_publication_date":438,"uid":486,"data":488,"link_type":349,"key":529,"isBroken":165},"Xla7ihEAACEAlAgX",[],"my-life-as-a-npc","2020-02-26T18:41:25+0000",{"edito_title":489,"caption":493,"title":494,"cover_image":498,"main_secondary_color":528,"is_makemeplay":165},[490],{"type":108,"text":491,"spans":492},"When NPCs become influencers.",[],"Assassin's Creed\nfor Ubisoft",[495],{"type":103,"text":496,"spans":497},"My life as a NPC",[],{"dimensions":499,"alt":500,"copyright":10,"url":501,"id":502,"edit":503,"desktop":504,"grid":508,"grid_mobile":512,"grid_small":516,"hover":520,"mobile":524},{"width":46,"height":47},"Assassin's Creed Odyssey soldier","https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F52db5ff0-7e8f-44f4-8af6-a54e62215b18_Ubisoft_NPC_img_cover_1600x752.png?auto=compress,format","XtZUJBIAACEAMa4Y",{"x":52,"y":52,"zoom":53,"background":54},{"dimensions":505,"alt":500,"copyright":10,"url":506,"id":502,"edit":507},{"width":57,"height":58},"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F52db5ff0-7e8f-44f4-8af6-a54e62215b18_Ubisoft_NPC_img_cover_1600x752.png?auto=compress,format&rect=0,0,3200,1504&w=1600&h=752",{"x":52,"y":52,"zoom":61,"background":54},{"dimensions":509,"alt":500,"copyright":10,"url":510,"id":502,"edit":511},{"width":87,"height":88},"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F52db5ff0-7e8f-44f4-8af6-a54e62215b18_Ubisoft_NPC_img_cover_1600x752.png?auto=compress,format&rect=251,0,2699,1504&w=1120&h=624",{"x":91,"y":52,"zoom":92,"background":54},{"dimensions":513,"alt":500,"copyright":10,"url":514,"id":502,"edit":515},{"width":64,"height":65},"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F52db5ff0-7e8f-44f4-8af6-a54e62215b18_Ubisoft_NPC_img_cover_1600x752.png?auto=compress,format&rect=383,0,2430,1504&w=336&h=208",{"x":68,"y":52,"zoom":69,"background":54},{"dimensions":517,"alt":500,"copyright":10,"url":518,"id":502,"edit":519},{"width":72,"height":73},"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F52db5ff0-7e8f-44f4-8af6-a54e62215b18_Ubisoft_NPC_img_cover_1600x752.png?auto=compress,format&rect=411,0,2375,1504&w=480&h=304",{"x":76,"y":52,"zoom":77,"background":54},{"dimensions":521,"alt":500,"copyright":10,"url":522,"id":502,"edit":523},{"width":80,"height":81},"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F52db5ff0-7e8f-44f4-8af6-a54e62215b18_Ubisoft_NPC_img_cover_1600x752.png?auto=compress,format&rect=0,0,3192,1504&w=278&h=131",{"x":52,"y":52,"zoom":84,"background":54},{"dimensions":525,"alt":500,"copyright":10,"url":526,"id":502,"edit":527},{"width":95,"height":96},"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F52db5ff0-7e8f-44f4-8af6-a54e62215b18_Ubisoft_NPC_img_cover_1600x752.png?auto=compress,format&rect=1159,0,884,1504&w=376&h=640",{"x":479,"y":52,"zoom":100,"background":54},"#c3bf93","8e9ce41c-63f3-4c5f-868e-d823cb072a84",{"case_study":531},{"id":532,"type":434,"tags":533,"lang":343,"slug":534,"first_publication_date":535,"last_publication_date":438,"uid":536,"data":537,"link_type":349,"key":578,"isBroken":165},"Xla7WxEAACEAlAdH",[],"axa---know-you-can","2020-02-26T18:39:59+0000","axa-know-you-can",{"edito_title":538,"caption":542,"title":543,"cover_image":547,"main_secondary_color":577},[539],{"type":108,"text":540,"spans":541},"Overcome your fears on the court.",[],"Interactive installation\nfor Axa",[544],{"type":103,"text":545,"spans":546},"AXA - Know you can",[],{"dimensions":548,"alt":549,"copyright":10,"url":550,"id":551,"edit":552,"desktop":553,"grid_mobile":557,"grid_small":561,"hover":565,"grid":569,"mobile":573},{"width":46,"height":47},"A fake tennis court is set up with an interactive screen. The word Judgement is displayed on the screen.","https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002Fd740632e-b4f0-4c7e-86c0-bac5be1d3b5a_Axa_Know-u-can_Cover_1600x752.jpg?auto=compress,format","XosB2xAAACMAtb9t",{"x":52,"y":52,"zoom":53,"background":134},{"dimensions":554,"alt":549,"copyright":10,"url":555,"id":551,"edit":556},{"width":57,"height":58},"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002Fd740632e-b4f0-4c7e-86c0-bac5be1d3b5a_Axa_Know-u-can_Cover_1600x752.jpg?auto=compress,format&rect=0,0,3200,1504&w=1600&h=752",{"x":52,"y":52,"zoom":61,"background":134},{"dimensions":558,"alt":549,"copyright":10,"url":559,"id":551,"edit":560},{"width":64,"height":65},"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002Fd740632e-b4f0-4c7e-86c0-bac5be1d3b5a_Axa_Know-u-can_Cover_1600x752.jpg?auto=compress,format&rect=383,0,2430,1504&w=336&h=208",{"x":68,"y":52,"zoom":69,"background":134},{"dimensions":562,"alt":549,"copyright":10,"url":563,"id":551,"edit":564},{"width":72,"height":73},"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002Fd740632e-b4f0-4c7e-86c0-bac5be1d3b5a_Axa_Know-u-can_Cover_1600x752.jpg?auto=compress,format&rect=411,0,2375,1504&w=480&h=304",{"x":76,"y":52,"zoom":77,"background":134},{"dimensions":566,"alt":549,"copyright":10,"url":567,"id":551,"edit":568},{"width":80,"height":81},"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002Fd740632e-b4f0-4c7e-86c0-bac5be1d3b5a_Axa_Know-u-can_Cover_1600x752.jpg?auto=compress,format&rect=0,0,3192,1504&w=278&h=131",{"x":52,"y":52,"zoom":84,"background":134},{"dimensions":570,"alt":549,"copyright":10,"url":571,"id":551,"edit":572},{"width":87,"height":88},"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002Fd740632e-b4f0-4c7e-86c0-bac5be1d3b5a_Axa_Know-u-can_Cover_1600x752.jpg?auto=compress,format&rect=251,0,2699,1504&w=1120&h=624",{"x":91,"y":52,"zoom":92,"background":134},{"dimensions":574,"alt":549,"copyright":10,"url":575,"id":551,"edit":576},{"width":95,"height":96},"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002Fd740632e-b4f0-4c7e-86c0-bac5be1d3b5a_Axa_Know-u-can_Cover_1600x752.jpg?auto=compress,format&rect=1159,0,884,1504&w=376&h=640",{"x":479,"y":52,"zoom":100,"background":134},"#84a7cc","1075aa6b-648a-4f57-85d5-12e61080a5c1","Echos for Ubisoft's The Division 2: 50 geolocated AR stories, guided by I.S.A.C., the game's AI chatbot, in Facebook Messenger.","website",{"dimensions":582,"alt":10,"copyright":10,"url":584,"id":50,"edit":585,"1.91:1":588},{"width":583,"height":583},1080,"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F89b985a7-5964-4bcf-b03b-f41e81ed99cd_Ubisoft_TheDivision2-Echo_Cover_1600x752.png?auto=compress,format&rect=847,0,1504,1504&w=1080&h=1080",{"x":586,"y":52,"zoom":587,"background":54},-608,0.7180851063829787,{"dimensions":589,"alt":10,"copyright":10,"url":591,"id":50,"edit":592},{"width":583,"height":590},565,"https:\u002F\u002Fimages.prismic.io\u002Fmakemepulse\u002F89b985a7-5964-4bcf-b03b-f41e81ed99cd_Ubisoft_TheDivision2-Echo_Cover_1600x752.png?auto=compress,format&rect=161,0,2875,1504&w=1080&h=565",{"x":593,"y":52,"zoom":594,"background":54},-60,0.37566489361702127,1793032892038]