Designing Glyph

A New Visual Foundation for ApeChain

Glyph: Brand Identity

Design
Strategy
Product

A New Visual Foundation for ApeChain

Glyph is Yuga Labs’ streamlined onboarding platform for ApeChain; a clear and intuitive starting point for creating a wallet, funding it, and stepping into the ecosystem. makemepulse created the branding and digital design tool kit.

makemepulse partnered with Yuga Labs to define the brand identity, visual language, and digital design toolkit that shape how Glyph communicates its purpose. The aim was to create a system that feels trustworthy, modern, and effortless from the very first touchpoint.

Challenge - Craft, Simplicity and Trust

Glyph needed an identity capable of supporting a wide range of touchpoints: onboarding flows, product UI, documentation, and communications. The core challenge was establishing a design system that conveyed simplicity, clarity, and confidence while leaving space for future evolution.

The identity had to align with Yuga Labs’ broader universe, yet remain focused, functional, and product-led in its expression.

As a long-term Yuga Labs partner, we joined the Glyph journey early, working closely with their product teams to understand the experience they were building.

Our role was to translate that intent into a visual system shaping the identity, interaction cues, and toolkit logic so Glyph could present itself consistently and intuitively across multiple environments.

A Design System Built for Clarity and Flow

Everything in the Glyph identity and toolkit is built around the idea of effortless onboarding.

We created a minimal, confident visual language inspired by flow and connection. The symbol, typography, palette, and iconography work together to communicate ease and trust, with subtle cues that situate Glyph within the broader Yuga Labs ecosystem.

Digital Design Toolkit

We designed a scalable toolkit that cohesively introduced the brand across product and all communications touch points. This includes component logic, interaction principles, layout structures, and guidance for consistent implementation.

Motion plays a key role in expressing Glyph’s purpose. We defined transitions and interaction behaviors that reinforce smooth progression, clarity, and flow. The tone is calm, precise, and intuitive; supporting user understanding while enhancing the identity.

Clear, Confident Customer Onboarding

Glyph now enters the ApeChain ecosystem with a cohesive identity. The design system brings clarity for newcomers, credibility within crypto, and the flexibility needed to grow.

Glyph demonstrates the strength of makemepulse’s approach to system-led design. Identity, interaction, and crafted design come together to create a scalable and intuitive design system.

Glyph demonstrates the strength of makemepulse’s approach to system-led design. It’s a project where identity, interaction, and design engineering come together to support a product’s long-term evolution.

This work reflects the craft and thinking we bring to brand-building for digital platforms: scalable foundations, clear logic, and expressive details that make technology feel intuitive from the very first moment.

Project
References

Credits

Client

Yuga Labs

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