Hennessy - Chinese New Year 2023

Red is for an auspicious new year

Celebrate the Year of the Rabbit

Immersive Experiences
Product

Red is for an auspicious new year

To welcome the 2023 Lunar New Year we created a microsite exploring the art piece created for Hennessy by artist Yan Pei-Ming. Explore the experience and celebrate the twelve zodiacs coming together to inspire a sense of unity, connecting us all in this joyful celebration.

Scroll to learn how to create one of twelve zodiac inspired Hennessy cocktails.

Teaser

The Chinese-French artist, Yan Pei-Ming is famous for his epic-scale paintings. During his trip to Cognac, he was inspired by the colors of the different stages of cognac production and based his painting off this palette.

Get up close and explore the “Great Race” painting!

Discover the signs of the zodiac and their meaning.

Draw on your screen to reveal the painting and discover the Chinese zodiac signs.
Complete the journey by discovering your own zodiac sign and download a custom card for your sign!

We created a series of illustrations to match the cocktails created by Hennessy for each zodiac sign inspiring people to try out being a mixologist at home.

Gallery

There are 12 zodiac signs in the lunar calendar, do you know yours?

Get to know your zodiac sign and generate a personalized card that can be shared on social media. Each description depicts what the sign represents, and what awaits you in the year ahead...

Project
References

Credits

Client

Hennessy

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