Ruinart x Jeppe Hein - Carte Blanche 2022
A sensory & meditative experience.
Right here, right now
Ruinart - Digital fresco
A fresco reimagined
- AR / VR / XR
- Real-Time 3D
- Immersive Experiences
Maison Ruinart has always championed the meeting of tradition and innovation. In this collaboration, makemepulse transformed a beautiful physical fresco into an immersive digital journey; bringing their heritage, values, and savoir-faire to life through intuitive interaction.
Blending Art & Technology
To unify their storytelling across themes like history, values and champagne making, Maison Ruinart commissioned artist Manon Diemer to create a 6x2m hand-painted fresco. Our challenge: turn this singular physical piece into a digital experience that invites exploration and discovery of Ruinart's rich heritage in a whole new way.
AR or web, your choice
At the Brand Home in Reims, visitors can scan the physical fresco using their phones to unlock stories and visuals through AR. For global audiences, an elegant web version brings the mural to life anywhere they have a screen.
Unlock the story
With 20+ interactive moments, users can explore Ruinart’s pillars — from its heritage to sustainability — through intuitive, scrollable content that users can scan to dive deeper into the brand. Hint pages and light UX guidance ensure the journey is smooth, informative, and refined.
Every detail was designed to feel handcrafted. High-res visuals retain the nuance of the real-world Fresco; the AR flow is app-free and user-friendly. Whether on-site or online, the experience is seamless and responsive.
From Reims to the World
Now live at Maison Ruinart’s Brand Home and soon to travel globally with the Maison, the digital fresco ensures their story can be experienced by all, anywhere, any time.
The Ruinart Digital Fresco blends physical artistry with interactive technology, making the brand's story accessible in a new, immersive format. For makemepulse, it's another example of how we turn digital craft into meaningful experience.
Gallery
Project
References
References
Credits
Client
Let’s talk
Liked what you saw?
Reach out & talk
to us
Reach out & talk
to us
