Ciao Bella
A tribute to Nairobi
A collaboration
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Sea Shepherd - No fishing net
A campaign
by Sea Sheperd
Save the ocean from fishing nets
- Immersive Experiences
- Real-Time 3D
- Design
A campaign
by Sea Sheperd
No-fishing.net is a campaign created for Sea Shepherd to draw attention to the irreversible damage fishing nets within oceans. An experiential site bringing this important narrative to life and allowing users to educate themselves and donate to the work of Sea Shepherd.
Case study
We built an interactive website that shows you the fleet of boats and vessels Sea Shepherd have actively working. The website is part of a wider campaign that includes a social film and online activation.
To bring this narrative to life digitally, we invite users to virtually fly over the oceans and explore any chosen vessel to find out more about its work and history. We showed real-time information about the plight of the ocean through pop up statistics.
Creating a mechanic to visualize the impact of a donation was really important. Each donation is visualised by showing the number of nets that it will help remove from the ocean.
Telling this distressing story through powerful interactive storytelling.
"We all believe that saving our oceans is imperative. We are very fortunate that we are able to use our creative minds, and resources to bring it to the world and make a real change."
uncomfortable reading, but are entirely necessary to get the message through.
The user can virtually fly over the oceans and hone in on any chosen vessel to find out more about its work, including key historical information. The pop up statistics on the top left hand corner which show a real time global overview on the impact of fishing in the oceans make for uncomfortable reading, but are entirely necessary to get the message through.
This experiential site features a unique donation mechanism that converts each donation into its equivalent in fishing nets, which will be removed by Sea Shepherd from the ocean. By dragging the slider module, users can visualize the impact of their donation in real-time.
Project
References
References
Credits
Client
With
Awards
- FWA of the day
- Site of the day
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