Blue peugeot 3008 driving on a steep slope

Peugeot Amplified Experience

A retail Virtual Reality and web experience

Peugeot Experience

A virtual test drive

  • AR + VR + MR
  • Brand content

We collaborated with Peugeot to create a retail Virtual Reality and web experience. The Virtual Reality hub offers users an unparalleled opportunity to discover the building quality and finish. Whilst participating in the Virtual Reality experience, users quickly learnt about the handling of the vehicles in an immersive environment.

Two grey Peugeot 3008 and 5008
Peugeot Amplified Experience
Brown Peugeot 3008 in the dark

An experiential
“online test drive”

Built using our custom built real engine NanoGL the core 3D models were adapted to work both on the digital and virtual experience.

Each vehicle showcases multiple hotspots and places the vehicle in key driving situations combining immersive narrative with seamless technology.

Reinventing retail experiences through storytelling and seamless technology

Gallery
Inside of a Peugeot 3008
Zoom at the back of an orange Peugeot 3008
Front of an orange Peugeot 3008
Blue Peugeot 5008 outside

In October 2016, Peugeot was preparing to launch a new SUV. The 3008 had been completely reconsidered under the hood and inside-out and the agency envisaged a virtual reality experience that would showcase the models many new USPs.

Gallery
Inside of a Peugeot 3008
Inside of a Peugeot 3008
Inside of a Peugeot 5008
Customer experimenting the Occulus experience
Customer driving the new Peugeot
Peugeot 3008 avoiding obstacles
Mosaic of images of the project
Key
Results
  • Website available in 34 countries.
  • 20,969 cardboards delivered to EU customers to enjoy on mobile at home.
  • Gear VR experience installed in 1800 Peugeot dealerships in 42 countries across the EU.
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