High West Distillery
The High West Whiskey Prairie Dash
A collaboration with
MullenLowe U.S.
Xbox 20th Anniversary
A collaboration with Assembly Media Ltd.
for Xbox & Netflix
Discover The Xbox Vault
- Immersive Experiences
- Virtual Worlds
- Gaming
- Real-Time 3D
A collaboration with Assembly Media Ltd.
for Xbox & Netflix
In 2001, Dwayne “The Rock” Johnson presented the first Xbox console. 20 years later they collaborated again alongside the release of Dwayne’s Red Notice on Netflix with a fun interactive game and highlights from the brand and the movie.
Case study
Enter a 3D vault and rediscover 20 years of Xbox.
The world of Xbox and Red Notice came together with a global playable experience. On November 15th, the digital vault opened its door to the public.
Live for 10 days, 4 minutes of game play would lead to the chance of winning exclusive prizes. You only need to pick the right answer out of 4 options connected to the 27 artefacts placed around the vault.
Navigate this WebGL private vault and answer 27 questions about each of the artefacts to increase your chances of winning an Xbox Exclusive Giveaway. But hurry, you only have 4 minutes to get it right!
The vault was inspired by Netflix’s Red Notice and each of the 27 artefacts have been carefully selected and accurately modeled in 3D to highlight the glorious history of Xbox.
Gallery
Xbox’s birthday stream was a huge success. In excess of 230,000 players had a go at the playable experience resulting in over 130,000 Sweepstakes entries and more than 20,000 bragging rights on social media!
Gallery
Project
References
References
Credits
Client
Awards
- FWA of the day
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