The Cookie Factory
A playful and impactful extension
An AI raise awareness campaign for the Unesco
The Young Pope -AiMEN
An original project for HBO / Canal+
Trolling the internet as a pontifical AI
- AI
An original project for HBO / Canal+
How would a Pope preach God’s word in the XXIst century? What if that Pope was a modern, different kind of Pope?
The team at BETC Paris had an [un]holy idea to develop his holiness as an artificial intelligence that could spread God’s word to the people over the internet and social networks.
Their ambition was to monitor 1 million online comments and respond to ask many as possible in a real-time and contextual way.
Case study video
AI & Machine Learning
makemepulse used IBM Watson’s natural language classifier, combined with machine-learning algorithms and a sentiment analyser, to understand the emotional context of what users were posting on social media platorms Facebook, Twitter, YouTube.
Then, drawing from a database of 39,000 bible verses, responded to them with the most relevant thing to say.
Gallery
In just two weeks: AiMEN analysed almost 4.5 million messages, 10GB of text data, answered 1 million users pulling responses from a database of 39,000 bible verses and exposed 2.6 million people to the robot Pope.
Average analysis time of a message was under 2 seconds.
Project
References
References
Credits
Client
Awards
- Gold🥇(Creative Data)
- Silver🥈(Creative Data)
- Bronze🥉(Media)
- Bronze🥉(Interactive)
- Bronze🥉(Creative data)
- Bronze🥉(Promo & Activation)
- Site of the Day
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