Warner The AR-tist
Sing with your favorite artist and share your video!
Bring your favourite artists home
- AR + VR + MR
In collaboration with Warner Music France, we have created an augmented reality platform allowing users to sing and dance along with their favorite artists.
An Augmented Reality web experience, with your favorite ARtists.
This WebAR experience requires no download and works directly in the browser. Users could position the Artist in AR, customise their experience by adding stickers, then film themselves alongside their idols! The result was then recorded and shared on social networks!
The artists were filmed against green screen singing their song and then integrated in augmented reality. A prototype with a single artist proved to be popular with numerous fans who were keen to try the experience.
Motivated by these results, we decided to streamline the process by making the experience evolve into an artist HUB. We developed a CMS so that Warner could autonomously add many other artists, specific to its markets.