With the pandemic making large gatherings impossible, brands, festivals and cultural institutions have been planning online alternatives. We explore how creatives and organisers are responding to the crisis, and whether it could inspire new kinds of digital experiences.
Had this year gone as planned, the organisers of Hay Festival would be preparing to welcome over 200,000 visitors to the Welsh town of Hay-on-Wye this week. For the past 32 years, the event has brought together authors, actors, politicians and thinkers for a lively programme of talks, discussions and parties, held against a backdrop of green fields and rolling hills. The event has become a major draw for book fans around the world, and has had a massive impact on the area, bringing in around £25 million each year for the local economy.
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