# makemepulse

> makemepulse is a creative and technology studio (Paris · London · US, since 2008) that imagines, designs and builds digital experiences for global brands.

makemepulse is a creative and technology studio founded in 2008, based in Paris with offices in London and the US. One team of strategists, designers, developers and producers imagines, designs and builds digital experiences for global brands: digital platforms and commerce, immersive and real-time 3D experiences, retail and phygital installations, brand content. We use emerging technology, including AI and the agentic web, as an extension of craft: from intent-led commerce for Brunello Cucinelli (built on Callimacus, as its first certified partner) to agent-ready websites. Our work has won 96 FWA, 44 Awwwards, 8 Eurobest, 18 Cannes Lions and 24 Club des DA distinctions.

Three ways to work with us: **Frame** (upstream strategy and opportunity definition), **Make** (design and build of the experience itself), **Stay** (long-term creative partnership).

## Pages

- [Homepage](https://www.makemepulse.com/): Overview of makemepulse, featured work and positioning.
- [Case studies](https://www.makemepulse.com/case-studies/): The full portfolio, filterable by service and industry.
- [What we do](https://www.makemepulse.com/what-we-do/): Services, technologies, clients, awards and FAQ.
- [Who we are](https://www.makemepulse.com/who-we-are/): The team, culture, offices and FAQ.
- [News](https://www.makemepulse.com/news/): Articles, points of view and studio news.
- [Contact](https://www.makemepulse.com/contact/): Start a project, join the team or say hi.

## Experience strategy

Upstream work with founders, CMOs and product teams to define what should exist next: framing, concept development, innovation workshops and roadmaps.

- [Audemars Piguet](https://www.makemepulse.com/case-study/audemars-piguet-the-house-of-wonders/): To celebrate its 150th anniversary, the Fine Watchmaking Manufacturer Audemars Piguet partnered with makemepulse to create a trilogy of immersive experiences that reimagined how Haute Horlogerie could be explored in the digital age. Through a unified ecosystem spanning web, augmented reality and WebXR, the Manufacturer opened its world to new generations of curious minds - transforming storytelling into discovery, craft into interaction, and heritage into play. With engagement rates reaching 80% and dwell times averaging 10 minutes, these experiences did not simply commemorate 150 years —…
- [Hill & Knowlton global website](https://www.makemepulse.com/case-study/hill-knowlton-global-website/): Hill + Knowlton are a top 10 global communication agency and part of WPP. With an aspiration to create one single destination that was flexible and representative of their global and local offerings and breadth of products and services. Hill + Knowlton enlisted makemepulse to co-create an elegant digital home that reflects their rich-heritage and future vision.
- [Airelles Careers Website](https://www.makemepulse.com/case-study/airelles-careers-website/): After working with Airelles on the opening of its first international hotel in Venice, makemepulse once again partnered with the group to design and develop its new careers website.
- [All related case studies](https://www.makemepulse.com/case-studies/service/strategy/)

## Digital platforms & commerce

Brand platforms, digital flagships and e-commerce designed and built end to end, from editorial storytelling to conversion-focused product journeys.

- [Brunello Cucinelli - Human-Centred AI E-commerce](https://www.makemepulse.com/case-study/brunello-cucinelli-ai-shopping-experience/): Brunello Cucinelli set out to rethink what e-commerce could be in the age of artificial intelligence.
- [Airelles Venezia - A crafted digital journey welcoming the brand’s first international hotel](https://www.makemepulse.com/case-study/airelles-venezia/): Opening Summary Airelles marked its first international expansion with the launch of its Venice property, opening in April 2026. To celebrate the moment, makemepulse crafted a digital pre-arrival experience that sets the tone for the hotel’s debut and seamlessly opens bookings. The result is a refined, story-driven landing page that captures the essence of Venice while staying true to Airelles’ luxury universe — and converts.
- [Hill & Knowlton global website](https://www.makemepulse.com/case-study/hill-knowlton-global-website/): Hill + Knowlton are a top 10 global communication agency and part of WPP. With an aspiration to create one single destination that was flexible and representative of their global and local offerings and breadth of products and services. Hill + Knowlton enlisted makemepulse to co-create an elegant digital home that reflects their rich-heritage and future vision.
- [Apechain](https://www.makemepulse.com/case-study/apechain-platform-redesign/): When Yuga Labs approached us to evolve ApeChain's digital presence, the challenge was clear: transform a blockchain protocol into a cultural destination where infrastructure meets entertainment, and where everyone can ape in.
- [FrontRow Group - Commerce Catalysts](https://www.makemepulse.com/case-study/front-row-group/): We created the digital presence for newly formed commerce catalysts ‘FrontRow Group’. Aligning 5 individual businesses into a single brand and experience, our role was to develop a digital presence in the form of their .com in a way that represented their business transformation, aligned global stakeholders and set a new creative standard within their sector. We created a scalable website that launched FrontRow as a business, unites their core offering and uses bold and editorial led design features throughout.
- [All related case studies](https://www.makemepulse.com/case-studies/service/digital-platforms-commerce/)

## AI & agentic experiences

Human-centred AI in brand experiences: intent-led and agentic commerce, conversational and AI-powered interfaces, and agent-ready websites (WebMCP, llms.txt, Markdown for agents, ChatGPT apps), designed so the technology serves the craft.

- [Brunello Cucinelli - Human-Centred AI E-commerce](https://www.makemepulse.com/case-study/brunello-cucinelli-ai-shopping-experience/): Brunello Cucinelli set out to rethink what e-commerce could be in the age of artificial intelligence.
- [Versailles - The \[real\] voice of Louis XIV](https://www.makemepulse.com/case-study/versailles-the-real-voice-of-louis-xiv/): Vive le Roi ! For the new season of “Versailles” we collaborated with Canal+ to bring King Louis XIV back to life by recreating his voice. Using AI and voice technology journalists and the public were able to interview and question the King and receive real-time responses about his life 400 years ago.
- [The Young Pope -AiMEN](https://www.makemepulse.com/case-study/the-young-pope-aimen/): How would a Pope preach God’s word in the XXIst century? What if that Pope was a modern, different kind of Pope? The team at BETC Paris had an [un]holy idea to develop his holiness as an artificial intelligence that could spread God’s word to the people over the internet and social networks. Their ambition was to monitor 1 million online comments and respond to ask many as possible in a real-time and contextual way.
- [UNESCO Virtual Museum of Stolen Cultural Objects](https://www.makemepulse.com/case-study/unesco-virtual-museum-of-stolen-cultural-objects/): Every year, cultural objects are stolen, trafficked, and erased from the communities they belong to. With little to no imagery left behind, these treasures risk being forgotten forever. UNESCO’s challenge was clear yet unprecedented: how do you build a museum without objects? Together with Pritzker Architecture Prize-winner Francis Kéré, we transformed absence into presence — creating the world’s first Museum of Stolen Cultural Objects, a virtual institution where AI and technology restore memory, identity, and justice for a digital-first generation.
- [The Cookie Factory](https://www.makemepulse.com/case-study/cookie-factory/): Every day your personal data is harvested through cookies to use AI to control what you see online, but what if you took on a whole new identity, a pizza addict becomes a devoted hacker? A Nana to 12 becomes a tik-tok loving Gen Z?
- [Echos](https://www.makemepulse.com/case-study/echos/): To generate hype ahead of the Division 2 launch we created an immersive experience to show what post-apocalyptic life could be like, if events from the game took place in your area. Positioning facebook messenger as the AI users are fed site-specific native AR content to unlock the narrative created especially to promote the game. With clever geo-location integration users can participate in the experience in 160 countries and unlock in-game rewards as they go.
- [All related case studies](https://www.makemepulse.com/case-studies/service/ai/)

## Immersive & real-time 3D

Immersive web experiences, real-time 3D and WebGL (on our own engine, NanoGL), AR, VR, XR, virtual worlds and games.

- [Cartier Le Choeur des pierres](https://www.makemepulse.com/case-study/cartier-le-choeur-des-pierres/): For Cartier, makemepulse created Le Chœur des Pierres, a digital experience designed to bring a new sense of depth to High Jewellery discovery.
- [Ruinart - Digital fresco](https://www.makemepulse.com/case-study/maison-ruinart-digital-fresco/): Maison Ruinart has always championed the meeting of tradition and innovation. In this collaboration, makemepulse transformed a beautiful physical fresco into an immersive digital journey; bringing their heritage, values, and savoir-faire to life through intuitive interaction.
- [UNESCO Virtual Museum of Stolen Cultural Objects](https://www.makemepulse.com/case-study/unesco-virtual-museum-of-stolen-cultural-objects/): Every year, cultural objects are stolen, trafficked, and erased from the communities they belong to. With little to no imagery left behind, these treasures risk being forgotten forever. UNESCO’s challenge was clear yet unprecedented: how do you build a museum without objects? Together with Pritzker Architecture Prize-winner Francis Kéré, we transformed absence into presence — creating the world’s first Museum of Stolen Cultural Objects, a virtual institution where AI and technology restore memory, identity, and justice for a digital-first generation.
- [Nomadic Tribe](https://www.makemepulse.com/case-study/nomadic-tribe/): Nomadic Tribe is our annual passion project that won ‘Site of the Year’ for the FWA and AWWWARDS in 2019. A tribute to our favourite comic book artist Jean Giraud aka Moebius. The experience is a meditative, poetic world guiding you through 4 interactive chapters of our narrative.
- [All related case studies](https://www.makemepulse.com/case-studies/service/real-time-3d/)

## Retail, space & phygital

Interactive installations, retail experiences, event activations and spatial storytelling that connect physical places with digital ones.

- [Audemars Piguet](https://www.makemepulse.com/case-study/audemars-piguet-the-house-of-wonders/): To celebrate its 150th anniversary, the Fine Watchmaking Manufacturer Audemars Piguet partnered with makemepulse to create a trilogy of immersive experiences that reimagined how Haute Horlogerie could be explored in the digital age. Through a unified ecosystem spanning web, augmented reality and WebXR, the Manufacturer opened its world to new generations of curious minds - transforming storytelling into discovery, craft into interaction, and heritage into play. With engagement rates reaching 80% and dwell times averaging 10 minutes, these experiences did not simply commemorate 150 years —…
- [AXA - Know you can](https://www.makemepulse.com/case-study/axa-know-you-can/): To celebrate AXA’s new brand we designed and built an interactive tennis court where Serena Williams and influencers were invited to smash away their self-doubt and help celebrate self worth. Using seamless real-time 3D we created a personalised highly sensitive interactive screen that created emotive and shareable experience.
- [L'École Hôtelière de Lausanne](https://www.makemepulse.com/case-study/the-shape-of-our-future/): We collaborated with the prestigious Ecole Hôtelière de Lausanne (EHL) to celebrate their new campus by creating an interactive projection mapping installation. The long standing installation combines 3D printing, design, data and animation to create a gorgeous interactive and informative experience for visitors and students showcasing the future benefits of the campus.
- [The French Biodiversity Agency](https://www.makemepulse.com/case-study/immersive-tunnel-of-the-future-of-biodiversityat-the-world-conservation-congress/): In collaboration with The French Biodiversity Agency makemepulse installed an immersive LED tunnel at The World Conservation Congress.
- [All related case studies](https://www.makemepulse.com/case-studies/service/installations/)

## Brand systems & content

Visual identities, design systems, motion design, CGI and social content for launches and campaigns.

- [Designing Glyph](https://www.makemepulse.com/case-study/glyph-apechain-brand-identity/): Glyph is Yuga Labs’ streamlined onboarding platform for ApeChain; a clear and intuitive starting point for creating a wallet, funding it, and stepping into the ecosystem. makemepulse created the branding and digital design tool kit.
- [Bringing Yuga Labs’ worlds to life](https://www.makemepulse.com/case-study/yuga-labs-social-media-content/): When Yuga Labs wanted to energize their community on social media, they weren’t asking for another marketing campaign. They wanted culture. Our job? Make social content that felt like it belonged inside the Yuga Labs universe; authentic, playful, and instantly recognizable. From Otherside adventures to BAYC in-jokes, every asset became a signal: a nod for holders, a wink from the club, and proof that Yuga Labs’ worlds are alive for the curious onlookers.
- [My life as a NPC](https://www.makemepulse.com/case-study/my-life-as-a-npc/): Ubisoft and DDB Paris wanted to bring the world of Assassin's Creed to social media. We collaborated with them to turn the games most beloved ‘Non-Playable Characters' into influencers, at least for a couple of weeks. We made 50 stories using a custom built motion capture rig, enabling NPC’s to express themselves through social media behaviour of the moment including meme’s, face swaps and even a rap. Funny, fresh and entertaining this campaign made the Assasins’ Creed characters the influencers to follow.
- [All related case studies](https://www.makemepulse.com/case-studies/service/content/)

## WebMCP

Browsers with WebMCP (`document.modelContext`) get these tools on every page: `search_case_studies`, `get_case_study`, `get_agency`, `search_news`, `get_article`, `prepare_contact` and `prepare_newsletter_signup`. The last two fill a contact form or the newsletter dialog for the visitor to review and send; they never send anything themselves. The newsletter forms shown in pages are also declarative WebMCP tools (`subscribe_newsletter`, `newsletter_signup`). The same data is published as JSON at https://www.makemepulse.com/agent/index.json. Every page is also served as Markdown on `Accept: text/markdown` (or at its `index.md`).

## Optional

- [Full text](https://www.makemepulse.com/llms-full.txt): every case study and article, summarised.
- [Sitemap](https://www.makemepulse.com/sitemap.xml): every page on makemepulse.com.