makemepulse reimagines a E-commerce platform with Callimacus technology
Created with Callimacus, the platform developed by Solomei AI, and designed and implemented by makemepulse, its first certified partner.
Luxury fashion brand Brunello Cucinelli has launched a new AI powered e-commerce platform that allows users to explore the brand’s collections in a manner entirely consistent with their values. It follows the customer journey, understands a shopper’s intent and recognises every gesture, without collecting any personal data creating a new type of discovery.
makemepulse, the first certified Callimacus partner, were responsible for conceiving, developing, and integrating the new experience. Callimacus is an AI platform reshaping the way websites are designed and managed by eliminating static web pages with a responsive engine that listens and adapts to the user experience in real time - to reimagine how websites are built.
Visually, the experience draws on frosted glass effects, soft blur and hand-drawn sketch details reinforcing a crafted, editorial sensibility that reflects Brunello Cucinelli’s DNA and moves the platform beyond a purely transactional space.
Instead of using static pages or predetermined paths, the website is designed to run freely and creates a tailored path that understands buyer intent and offers visual stories that are unique for every visitor. Users no longer have to dig through products or pages; instead, a new path for exploration is presented. Callimacus is responsible for the real-time orchestration and dynamic assembly of the interface. makemepulse, by deeply understanding the vision and operating principles of Callimacus, designed and implemented a design system that fully leverages these capabilities.This involved designing and implementing a modular frontend system capable of dynamically assembling multiple interface components in real time. makemepulse worked closely with the Brunello Cucinelli team to create bespoke design assets, and utilise existing content to create an immersive shopping experience that is reminiscent of visiting one of their boutiques in person.
By removing pages and organising the experience around intent, the platform runs freely, understanding each visitor’s behaviour and assembling content in real time. Powered by Callimacus, AI operates as an extension of craftsmanship rather than a replacement for it, setting out a new model for e-commerce rooted in discovery and meaning.
The AI technology remains largely invisible. A contextual prompt bar and subtle interactive cues guide the journey without ever feeling technical or “bot-like.” With every interaction, Calimacus seamlessly engages an orchestra of agents who create a personal interface or creative journey. For each user their personal shopping experience unfolds through a seamless, social-inspired flow, presenting products and removing friction while preserving a sense of calm exploration.
Available in Italy, the UK and USA the platform will be progressively extended to other international markets with further features and capabilities evolving in the coming months.
Francesco Bottigliero
CEO of Solomei AI
Chief of Humanistic Technology at Brunello Cucinelli
Working with makemepulse on Brunello Cucinelli's new e-commerce confirmed something we believed from the start: that the right partner makes all the difference. They came to Callimacus with genuine curiosity and an open mind, immediately understanding what we were trying to do and eager to push it further. Our teams quickly found a shared language around a common ambition: that websites should become intelligent enough to understand what each visitor is looking for, and capable of crafting a personalized, immersive experience for them in real time. What distinguishes makemepulse is that freedom in how they think and work. They didn't default to the conventions of digital design. They questioned them. The result is something that goes well beyond what e-commerce usually looks like.
Antoine Ughetto
CTO & Co-Founder
makemepulse
Working alongside the Solomei.Ai and Brunello Cucinelli teams has been an extraordinary journey. Together, we've begun building what we believe are the websites of tomorrow : platforms where technology doesn't replace the human touch, but amplifies it. This project embodies exactly where makemepulse stands: at the intersection of technological innovation and meaningful user experience. With Callimacus, we're not just reimagining e-commerce; we're demonstrating that AI can be a tool for craftsmanship, elegance and genuine human connection.
