La Prairie - Skin Caviar
The Cobalt Night immersion
An original project
by makemepulse
and La Prairie
Airelles - Airelles Venezia
An original project by Airelles & makemepulse
- Product
- Design
An original project by Airelles & makemepulse
Opening Summary
Airelles marked its first international expansion with the launch of its Venice property, opening in April 2026. To celebrate the moment, makemepulse crafted a digital pre-arrival experience that sets the tone for the hotel’s debut and seamlessly opens bookings. The result is a refined, story-driven landing page that captures the essence of Venice while staying true to Airelles’ luxury universe — and converts.
Airelles Venezia Case Study
Exploring the Experience
Using the gondola as the central narrative device, the experience guides visitors through the lagoon as they scroll, revealing the hotel’s story with understated emotion and clarity. Illustration, light, and motion work together to evoke Venice without slipping into cliché, while a minimal soundtrack reinforces immersion.
Gallery
Each section unfolds with fluid transitions, keeping navigation intuitive and the storytelling focused. The booking flow was intentionally stripped back to be fully frictionless — elegance delivered through simplicity.
Results
The impact was immediate: the first 15 available dates sold out within five days of launch. The project shows how crafted digital storytelling can translate directly into demand, offering Airelles a confident entrance onto the international stage.
Project
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References
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Client
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