Powermatte Lipstick Game
Play Your Power
An Original Project for Nars
Beautyblender - Play
An original never-ending beauty game
Get your game face on and play
- Immersive Experiences
- Gaming
- Real-Time 3D
- Product
An original never-ending beauty game
Recognising the growth and popularity of gaming, Beautyblender wanted to capture new and existing audiences by creating their first ever game, ‘Play’.
The never ending platform game invites players to get as high as possible without falling, whilst celebrating the BOUNCE Skin Tint and their latest limited edition colour changing Beautyblender. Whilst bouncing, players can collect recognisable Beautyblender rewards and are challenged to avoid obstacles.
Experienced at making moreish, must-play-this games, makemepulse worked with FrontRow and Beautyblender to devise a strategy, idea and execution focused on creating an experience that allows Beautyblender to test and learn about the gaming community. At the end of the experience there is a clear CTA enabling Beautyblender to collect data and build a targeted marketing campaign through specific offers and voucher codes.
Gallery
The experience is mobile first with a desktop fallback. Launched as a website and built using WebGL this enables frictionless access for users.
‘Play’ launched as part of Beautyblender’s summer campaign to global audiences. Get your game face on, level up and play!
Project
References
References
Credits
Client
Let’s talk
Liked what you saw?
Reach out & talk
to us
Reach out & talk
to us
