La Prairie - The Pursuit of Harmony

The Pursuit of Harmony

A harmonious journey inspired by Bauhaus

Immersive Experiences
Virtual Worlds
Real-Time 3D
Product

The Pursuit of Harmony

After several successful past collaborations, skin care company La Prairie approached us to create a new interactive digital experience: a virtual showroom inspired by the Bauhaus art movement. A place to showcase the work of several female artists, to take a deeper dive into the science behind their skin caviar technology and all in service of the launch of their new “Harmony l”Extrait” product. The Pursuit of Harmony is the perfect balance between advanced skincare technology and art.

A subtle blend of art and science

With a focus on promoting the scientific method behind the creation of their product, as well as the artistic inspiration behind their packaging, users are invited to explore three different rooms within the experience:

The Virtual Exhibition, a digital museum inspired by Bauhaus ; the Innovation Showroom, unveiling their new product “Harmony L’Extrait” and the Caviar Lab, exploring the scientific secrets behind the “caviar ritual”.

With the support of famous artist Sabine Marcelis, the experience allows users to discover the “Women Bauhaus Collective” in an interactive exhibition where they can learn more about the creation of the five bespoke art pieces as well as learning more about “Skin Caviar Harmony L’Extrait”, A line of seven products, all based on their caviar distillery process.

Each production method is recreated through a lab anchored to the principles of the Bauhaus movement.