Versailles - The [real] voice of Louis XIV
Bring King Louis XIV back to life.
An interactive experience
for Canal+
The Cookie Factory
An AI raise awareness campaign for the Unesco
A playful and impactful extension
- Immersive Experiences
- AI
- Design
An AI raise awareness campaign for the Unesco
Every day your personal data is harvested through cookies to use AI to control what you see online, but what if you took on a whole new identity, a pizza addict becomes a devoted hacker? A Nana to 12 becomes a tik-tok loving Gen Z?
Raise awareness
UNESCO wanted to raise awareness of the potential risks and ethical challenges of AI in a fun but impactful way. How? By creating an extension that temporarily allows you to take on one of 40 fake identities or even create your own.
Fool the algorithms.
Users can create a temporary fake profile that replaces your own cookies across all websites they regularly visit including Amazon and YouTube. Through a visual and audio narrative, users can then watch the extension navigate 100’s of pages altering their keyword profile.
Gallery
An automatic navigation
After just 60 seconds of ‘automatic navigation’ a new internet ‘you’ exists. Browse the web and see how every recommendation, targeted ad and touchpoint has changed to appeal to your new persona. Temporarily fooling the algorithms the project raises awareness of the potential risks and ethical challenges of AI.
Gallery
More than 40 profiles, the extension also allows you to create your own profile by associating four of the 76 ‘themes’. In total, 158 185 764 possibilities to fool tracking algorithms.
makemepulse worked in collaboration with DDB Paris for more than a year to conceive, design and produce the extension.
Project
References
References
Awards
- FWA of the day
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