Al Safar
In the footsteps of Battuta.
Experience website
for Al safar
Ghost Recon Wildlands
An original project
Makemepulse
A world with no heroes
- Immersive Experiences
- Gaming
- Real-Time 3D
An original project
Makemepulse
Wildlands is a unique and immersive experience that tells the story of a cocaine heist gone wrong via surveillance cameras placed across the real Wildlands map, beautifully re-created for web in real-time 3D.
Users can explore the stunning beauty of Bolivia by day or by night on desktop and mobile, discovering as much as eight hours of teaser content triggered through autonomous, systemic events.
A world with no heroes
Gallery
The best of the games assets within an immersive narrative
A creatively and politically complex game, Ubisoft & DDB Paris wanted to explore what Bolivia was like prior to the arrival of the drug cartels. The challenge was how to create an experience that harnesses the best of the games assets within an immersive narrative that will generate hype and sales.
Despite the complex visual assets the experience is mobile first designed to make the most of mobile UX. Like a documentary, different content is served day & night encouraging users to visit at different moments to discover more.
I am really impressed & grateful about your commitment and dedication. We'll be working together again soon.
Alexander Kalchev
Creative Director, DDB Paris
Project
References
References
Credits
Client
Awards
- Gold (Cyber)
- 2 Silver (Cyber)
- Bronze (Direct)
- Bronze (Entertainment)
- Bronze (Media)
- Grand Prix (Digital craft)
- Gold (Digital craft)
- Silver (Direct)
- Bronze (Direct)
- Gold (Entertainment)
- Bronze (Entertainment)
- Silver (Film)
- Gold (Interactive)
- Bronze (Interactive)
- Gold (Promo & Activation)
- Silver (Promo & Activation)
- Bronze (Promo & Activation)
- Site of the Day
- Site of the Month
Press
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Geek Generation
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L'ADN business
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