Extract of the game : mountains landscape

Ghost Recon Wildlands

A unique and immersive experience

An original project Makemepulse

A world with no heroes

  • Platform
  • Experiential

Wildlands is a unique and immersive experience that tells the story of a cocaine heist gone wrong via surveillance cameras placed across the real Wildlands map, beautifully re-created for web in real-time 3D. 

Users can explore the stunning beauty of Bolivia by day or by night on desktop and mobile, discovering as much as eight hours of teaser content triggered through autonomous, systemic events.

Extract of the game : mountains landscape
A world with no heroes
Gallery
Extract of the game : map
Extract of the project : map of Media Luna
Extract of the game : mountains landscape

The best of the games assets within an immersive narrative

A creatively and politically complex game, Ubisoft & DDB Paris wanted to explore what Bolivia was like prior to the arrival of the drug cartels. The challenge was how to create an experience that harnesses the best of the games assets within an immersive narrative that will generate hype and sales.

Extract of the project : map of Media Luna
Extract of the project : landscape view from a plane

Despite the complex visual assets the experience is mobile first designed to make the most of mobile UX. Like a documentary, different content is served day & night encouraging users to visit at different moments to discover more.

Extract of the mobile project : Media Luna map
Gif of the experience : Ghost Recon Wildlands
Mosaic of extracts of the project

I am really impressed & grateful about your commitment and dedication. We'll be working together again soon.

Alexander Kalchev Creative Director, DDB Paris
Project
References
Awards
  • Gold (Cyber)
  • 2 Silver (Cyber)
  • Bronze (Direct)
  • Bronze (Entertainment)
  • Bronze (Media)
  • Grand Prix (Digital craft)
  • Gold (Digital craft)
  • Silver (Direct)
  • Bronze (Direct)
  • Gold (Entertainment)
  • Bronze (Entertainment)
  • Silver (Film)
  • Gold (Interactive)
  • Bronze (Interactive)
  • Gold (Promo & Activation)
  • Silver (Promo & Activation)
  • Bronze (Promo & Activation)
  • Site of the Day
  • Site of the Month
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