AXA - Know you can
Overcome your fears on the court.
Interactive installation
for Axa
The French Biodiversity Agency
A collaboration with TBWA &
The French Biodiversity Agency
Discover the future of the biodiversity
- Immersive Experiences
- Installations
- Real-Time 3D
A collaboration with TBWA &
The French Biodiversity Agency
In collaboration with The French Biodiversity Agency makemepulse installed an immersive LED tunnel at The World Conservation Congress.
Case Study
An immersive LED tunnel showcases real-time animated content based on the user’s pick of the future.
We want to touch and engage both adults and children through an exclusive and interactive experience. The aim was to shed light on the future of our planet in 30 years through two different paths.
We offered visitors an immersive tunnel using 190 LED tiles, and sensors which detect visitors and display their silhouette on both sides of the walls that make up the tunnel.
The left wall reveals a future of conscientious decisions that is sensitive to biodiversity, while the left wall reveals a dystopian future where biodiversity hardly exists any more.
Biodiversity is everywhere, on land and in the ocean. It covers anything from microscopic bacteria to more complex animals and plants.
We wanted to show through these illustrations and specific messages, what is at stake and the importance for preserving them.
“Beautiful illustrations to represent four types of landscapes”
Our installation was located at the entrance of one of the halls of Congress which received more than 100,000 visitors across 10 days.
We showed the current state of the world through four different landscapes: the sea and the coast, the city, the countryside and the mountain.
With each section we selected essential elements of biodiversity to showcase through engaging animations when a visitor goes through the tunnel.
Gallery
Project
References
References
Credits
Awards
- FWA of the day
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