
Intuit Prosperity
Elevating the Digital Experience
- Immersive Experiences
- Virtual Worlds
- Design
Intuit, a leader in financial software, sought to expand its digital training platform, Prosperity, into a more engaging and immersive experience. They aimed to increase user engagement and foster a sense of community among users through a gamified and visually stunning environment. The challenge was to create a platform that was both educational and entertaining, appealing to a diverse audience.
Two distinct words
Our team at makemepulse approached the project with a focus on storytelling and immersive design. We began by collaborating closely with Invisible North to understand their objectives and target audience. Brainstorming sessions led to the creation of two distinct worlds: Forest World, set in a prehistoric ambiance, and Candy World, inspired by a funfair mood. Both worlds were designed around a central water zone, with elements suggesting life and activity, utilizing parallax effects to bring depth and dynamism to the scenes.
A tailored
design system
To enhance the user experience, we developed an innovative design system that was pivotal to the project's success. Each of the two worlds, Forest and Candy, required a unique visual identity that was both distinct and adaptable. Our team crafted a design system that allowed for seamless integration of thematic elements while maintaining a cohesive user interface across the platform. This system ensured that UI components were not only visually aligned with their respective worlds but also optimized for intuitive navigation. The adaptability of the design system was crucial, as it allowed for continuous updates and expansions within the worlds, enabling new elements to be introduced without disrupting the overall user experience. By implementing dynamic color schemes and flexible layout templates, we created a visually engaging environment that captivated users and enhanced their interaction with the platform.
High-quality
visuals
We pushed the boundaries of 3D production through pre-calculated renders, achieving high-quality visuals that captivated users. The implementation phase saw the use of cutting-edge tools and technologies to realize the creative vision. Our team encountered challenges in optimizing the 3D assets for smoother performance across devices. By employing efficient rendering techniques and optimizing file sizes, we successfully overcame these hurdles.
A personalized and
engaging experience
Customization played a central role in the enhancement of the Intuit Prosperity platform, providing users with a personalized and engaging experience. Drawing inspiration from successful elements in the first version of the game, we introduced a wide array of customization options that allowed users to tailor their interactions within the platform. From avatar personalization to the ability to modify environmental settings, users were empowered to create a unique digital journey that resonated with their personal preferences and learning styles.
Engagement
and positive feedbacks
This level of customization extended to the game mechanics as well, enabling users to choose paths and challenges that matched their skill levels and interests. By integrating these features, we not only increased user engagement but also fostered a sense of ownership and participation, encouraging users to invest more time and effort in their learning experiences. The customization capabilities were designed to be user-friendly, ensuring accessibility for all users, regardless of their technical expertise. This approach not only enhanced user satisfaction but also contributed to the platform's overall success in achieving its engagement and educational goals.
References
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