Designing Glyph
Glyph: Brand Identity
A New Visual Foundation for ApeChain
Bringing Yuga Labs’ worlds to life
No Ads. Just Vibes.
One post at a time
- Content
- Web3
No Ads. Just Vibes.
When Yuga Labs wanted to energize their community on social media, they weren’t asking for another marketing campaign. They wanted culture.
Our job? Make social content that felt like it belonged inside the Yuga Labs universe; authentic, playful, and instantly recognizable.
From Otherside adventures to BAYC in-jokes, every asset became a signal: a nod for holders, a wink from the club, and proof that Yuga Labs’ worlds are alive for the curious onlookers.
Yuga Labs wanted to spotlight community-only experiences like Otherside without the polish (and cringe) of traditional advertising.
The feed had to feel native, built by the culture, not imposed on it.
That’s where we came in. As Yuga Labs’ social media content partner, we brought our 3D, design, and animation chops to the scroll.
Our role was to extend Yuga Labs’ worldbuilding onto every social channel, helping them show up in a way that felt crafted, alive, and 100% for the community.
3D That Slaps
We leaned into what Yuga Labs does best: worldbuilding with personality. Inspired by gaming energy, internet humor, and Yuga Labs’ own codes, we built bold, 3D-first assets that told a story in a single frame.
We didn’t just make posts. We made moments.
From looping GIFs to layered visuals that pulled BAYC, Otherside, ApeCoin, and ApeChain into the same frame, every piece was designed to hit differently: funny, shareable, and instantly Yuga Labs.
The result is a cohesive, ongoing content stream that keeps the Yuga Labs community engaged and entertained.
By bringing craft and 3D storytelling to social, we helped Yuga Labs show up in a way that feels fresh, community-first, and unmistakably “Yuga Labs”.
This project also demonstrates makemepulse’s ability to extend our 3D and animation expertise into new territories—taking the craft we’re known for and applying it to the fast-moving, scroll-stopping world of social media.
Not ads. Not content. Culture.
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