The Odd Couple: will the relationship between gaming and beauty go the distance?

Sarah Cutler, Chief Growth Officer, sat down with More About Advertising to discuss the gamification of the beauty industry. Uncovering the staying power of the connection, we explore experience design, inclusivity and innovation.

'Just as beauty standards are constantly changing, the beauty industry is rapidly evolving. It’s a sector experiencing unprecedented disruption. The brands entering the world of gaming are pursuing a dynamic and mutually beneficial partnership; one that leverages the power of gaming to engage diverse audiences, receive real-time feedback, and maintain relevance in an ever-evolving and increasingly crowded market.'

Head over to More About Advertising to read the full article.