The Future of Gaming

A conversation with Nicolas Rajabaly, CCO.

Gaming’s ever-evolving. Think about the leap from old-school arcade cabinets to the latest virtual reality experiences. From its humble beginnings to its current status as a global cultural phenomenon, gaming has undergone a remarkable transformation, captivating players worldwide. Millions have fallen in love with titles like Baldur's Gate 3, Starfield, and Spider-Man 2, and let’s not forget mobile gaming – in 2022, 80% of smartphone users played games daily. Gaming’s the future of experience and is here to stay.

Take the convergence of gaming with film and TV - it’s marked a new era in the entertainment industry. From Riot's animated series Arcane to live action adaptations like Fallout and The Last of Us, traditional media and interactive storytelling are continuing to blur. These cross-platform experiences immerse audiences in rich, interconnected narratives, transcending the boundaries of traditional entertainment.

The collapse of the physical-virtual barrier brings a new era for immersive experiences too, driven by XR, AR, VR, and Apple Spatial Computing. These technologies transport players to fantastical worlds, blurring the lines between reality and fiction. As gaming has become more accessible and ubiquitous, its influence extends far beyond traditional platforms, shaping everyday life.

Gaming's everywhere, it’s become an integral part of life. It’s shaping how we work, learn, and connect. In business, gamification techniques are being used to boost productivity and enhance employee engagement. Schools are leveraging gaming to create interactive experiences that cater to diverse learning styles and foster critical thinking skills. Gaming’s impact on sustainability and healthcare is clear too, with initiatives using gamified approaches to promote behaviours and improve patient outcomes. 

For brands, gaming is a powerful tool. By offering interactive experiences that tap into the emotional aspect of gameplay, brands can create lasting impressions and build deeper relationships with their audiences. As gaming continues to evolve and expand its reach, brands have an unprecedented opportunity to leverage its influence to drive engagement, loyalty, and brand advocacy.

That’s where makemeplay comes in, the gaming studio from makemepulse. Working with brands, the gaming industry, and on our very own development slate, we’re crafting next level immersive experiences to captivate and inspire, delivering on craft and tangible business results. Our gaming capability is not bought, but earned, through tens of thousands of hours. We make games and experiences with heart. We make games that deliver. Together, we help you rise above the competition.

Head over to makemeplay now to find out more.

Have a gaming project in mind? Get in touch, we’d love to hear from you.